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Amperity

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AI-powered customer data cloud that builds trusted profiles and fuels real-time actions.

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Reviews onG2Capterra
54 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Significantly improves customer data accuracy and unification.

Biggest con

No explicit mention of a free trial or transparent pricing.

TL;DR - Amperity

  • Builds accurate, unified customer profiles using AI.
  • Enables real-time, personalized customer actions across channels.
  • Reduces data preparation complexity and empowers business users with self-service analytics.
Pricing: Paid only
Best for: Enterprises & pros
4.5/5 across review platforms

What is Amperity?

Editorial review
Amperity is an AI-powered customer data cloud designed to help businesses understand their customers better, drive revenue, and enhance customer relationships. It achieves this by building accurate customer profiles, resolving identities across various data sources, and enabling real-time actions across all channels. The platform aims to reduce the need for custom coding in data preparation and identity resolution, allowing businesses to create highly accurate customer 360-degree views with AI that can be controlled and customized to fit existing architectures. The platform provides self-service options for business users to explore data, build campaigns, and measure results, preventing data bottlenecks. It integrates with data lakehouses like Databricks and Snowflake for direct data sharing, ensuring data security and compliance with standards like SOC 2, GDPR, and HIPAA. Amperity is ideal for large enterprises in industries such as retail, airlines, financial services, and hospitality that need to unify disparate customer data, improve data quality, and leverage AI for personalized customer engagement and increased loyalty.

Available on: Web

Pros & Cons

Pros

  • Significantly improves customer data accuracy and unification.
  • Empowers business users with self-service data exploration and campaign building.
  • Reduces the need for custom coding in data preparation.
  • Supports direct data sharing with existing data lakehouses.
  • Ensures high data security and compliance standards.

Cons

  • No explicit mention of a free trial or transparent pricing.
  • Requires integration with existing data infrastructure.
  • Focuses on enterprise-level solutions, potentially less suitable for small businesses.

Ratings Across the Web

4.5(54 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

AI-powered identity resolutionCustomer 360-degree profile creationGenerative AI for insights and self-service200+ pre-built data pipelines for data deliveryDirect data sharing with Lakehouses (Databricks, Snowflake)Built-in data validation workflows and QA toolingAutomated workflow monitoringSecurity and compliance (SOC 2, GDPR, HIPAA)

Pricing Plans

Pricing checked Jun 10, 2026

Standard Edition

Contact Sales

Everything in all plans, plus:

  • Standard services
  • 6am — 6pm (PT) support, Monday to Friday
  • Standard support
  • Standard response SLAs

Enterprise Edition

Contact Sales

Everything in all plans, plus:

  • Enterprise services
  • 24/7 support coverage
  • Enhanced support
  • Priority response SLAs
  • Priority ticket reviews
  • Private, instructor-led marketer training
  • Private, instructor-led implementer/operator training

Included in all plans

  • Full access to the platform
  • Ingest & Transformations
  • Identity Management (Stitch)
  • Customer 360 (Databases)
  • Predictive Modeling
  • Segments & Queries
  • Advanced Analytics
  • Journeys & Campaigns

Reviews

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4.5/5

Across 54 verified user reviews on G2, Capterra

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Amperity FAQ

How does Amperity help businesses improve customer understanding?

Amperity helps businesses improve customer understanding by building accurate customer profiles and resolving identities across various data sources. This process enables the creation of highly accurate customer 360-degree views using AI, which can be controlled and customized to fit existing architectures.

Which teams benefit most from using Amperity?

Amperity is ideal for large enterprises in industries such as retail, airlines, financial services, and hospitality. It specifically benefits teams that need to unify disparate customer data, improve data quality, and leverage AI for personalized customer engagement and increased loyalty.

How does Amperity compare to RudderStack?

Amperity focuses on providing an AI-powered customer data cloud that builds trusted profiles and fuels real-time actions, emphasizing reduced custom coding for data preparation and identity resolution. While both are Customer Data Platforms, Amperity highlights its ability to empower business users with self-service data exploration and campaign building, and its direct data sharing with existing data lakehouses.

Does Amperity include a free tier?

Amperity does not include a permanently free tier. It is a paid product designed for enterprise-level solutions.

What kind of data security and compliance does Amperity offer?

Amperity ensures high data security and compliance by supporting direct data sharing with data lakehouses like Databricks and Snowflake. It adheres to standards such as SOC 2, GDPR, and HIPAA.

Why might Amperity be less suitable for small businesses?

Amperity focuses on enterprise-level solutions, which means it is potentially less suitable for small businesses. Its design and capabilities are geared towards the complex data unification and AI-driven personalization needs of large organizations.

Can business users directly interact with customer data in Amperity?

Yes, Amperity provides self-service options for business users to explore data, build campaigns, and measure results. This functionality helps prevent data bottlenecks and empowers business teams.

Source: amperity.com

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