Hightouch Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Hightouch worth the price?

75/10

Hightouch's pricing starts with a generous free tier, but jumps significantly to $350/month for the Pro plan.

This makes it quite expensive for small businesses, but potentially fair for growing teams that need unlimited destinations and orchestration. It's best for mid-sized to large marketing teams with significant data activation needs.

Pricing Plans

Free Trial

Free

Getting started

1 destination
1 user
Community support
Basic syncs

Pro

$350/month

Growing teams

Unlimited destinations
Visual audience builder
Email support
Orchestration

Business

Enterprise

All Pro features
SSO/SAML
Audit logs
Dedicated support

Calculate your cost View full pricing

Hidden Costs & Gotchas

Business tier price is custom, likely very high

No clear pricing for additional users beyond free

Potential for data volume-based overage fees (not specified)

Which Plan Do You Need?

Small teams exploring Reverse ETL

Growing marketing teams needing orchestration

Enterprises requiring advanced security

How Hightouch Compares to Competitors

Compared to Census, which also offers Reverse ETL, Hightouch's $350/month Pro plan is competitive, as Census's growth plans can also quickly scale up. For smaller budgets, alternatives like RudderStack might offer more flexible pricing tiers before jumping to enterprise solutions.

Hightouch Pricing FAQ

How much does Hightouch cost?

Hightouch starts at $350/month on the Pro plan. A free plan is also available with limited features.

Does Hightouch have a free plan?

Yes. Hightouch offers a free plan called "Free". It includes: 1 destination, 1 user, Community support.

Does Hightouch offer a free trial?

Yes, Hightouch offers a free trial. No credit card is typically required to start the trial, though this may vary.

Is there a cheaper alternative to Hightouch?

Yes. Popular alternatives to Hightouch include Segment, RudderStack, InsightPlay.ai, Revinate. Free alternatives include Segment, RudderStack. Compare them side-by-side on Toolradar.