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Hightouch Pricing 2026

Plans, hidden costs, and alternatives compared

Reviews on G2 Capterra
3 plans tracked Updated Oct 2026

Cite this data: Toolradar, Hightouch pricing verified Oct 2026, toolradar.com/tools/hightouch/pricing

Hightouch starts at $350/month on the Pro plan.

Verified Oct 2026 from the official pricing page.

Is Hightouch worth the price?

Good value

Hightouch's pricing starts with a generous free tier, but jumps significantly to $350/month for the Pro plan.

This makes it quite expensive for small businesses, but potentially fair for growing teams that need unlimited destinations and orchestration. It's best for mid-sized to large marketing teams with significant data activation needs.

Pricing Plans

Free Trial

Free

Getting started

  • 1 destination
  • 1 user
  • Community support
  • Basic syncs

Pro

$350/month

Growing teams

  • Unlimited destinations
  • Visual audience builder
  • Email support
  • Orchestration

Business

Custom

Enterprise

  • All Pro features
  • SSO/SAML
  • Audit logs
  • Dedicated support

How Hightouch compares

2 of 6 direct competitors offer a free plan.

ToolStarting priceFree plan
Hightouch$350/month, billing unit not specifiedYes
Census$800/month, billing unit not specifiedYes
Grouparoo$150/month, billing unit not specifiedYes
Customer.io$100/month, billing unit not specifiedNo
IterableContact salesNo
BrazeContact salesNo
ActionIQNo public priceNo

Hightouch Pricing FAQ

How much does Hightouch cost?

Hightouch starts at $350/month on the Pro plan. A free plan is also available.

Does Hightouch have a free plan?

Yes. Hightouch offers a free plan called "Free". It includes: 1 destination, 1 user, Community support.

Does Hightouch offer a free trial?

Yes. Hightouch offers a free trial.

What are alternatives to Hightouch?

Alternatives to Hightouch include Census, Grouparoo, Customer.io, Iterable. Census starts at $800/month, billing unit not specified; Grouparoo starts at $150/month, billing unit not specified; Customer.io starts at $100/month, billing unit not specified.

Hightouch alternatives

Direct competitors. Starting prices match the table above.

Sources

  • Official Hightouch pricing: hightouch.com/pricing (verified Oct 2026)
  • Cite this data: Toolradar, Hightouch pricing verified Oct 2026, toolradar.com/tools/hightouch/pricing
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