Is Hightouch worth the price?
Hightouch's pricing starts with a generous free tier, but jumps significantly to $350/month for the Pro plan.
This makes it quite expensive for small businesses, but potentially fair for growing teams that need unlimited destinations and orchestration. It's best for mid-sized to large marketing teams with significant data activation needs.
Pricing Plans
Free TrialFree
Getting started
- 1 destination
- 1 user
- Community support
- Basic syncs
Pro
$350/month
Growing teams
- Unlimited destinations
- Visual audience builder
- Email support
- Orchestration
Business
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Enterprise
- All Pro features
- SSO/SAML
- Audit logs
- Dedicated support
Hidden Costs & Gotchas
Business tier price is custom, likely very high
No clear pricing for additional users beyond free
Potential for data volume-based overage fees (not specified)
Which Plan Do You Need?
Small teams exploring Reverse ETL
Growing marketing teams needing orchestration
Enterprises requiring advanced security
How Hightouch Compares to Competitors
Compared to Census, which also offers Reverse ETL, Hightouch's $350/month Pro plan is competitive, as Census's growth plans can also quickly scale up. For smaller budgets, alternatives like RudderStack might offer more flexible pricing tiers before jumping to enterprise solutions.
Hightouch Pricing FAQ
How much does Hightouch cost?
Hightouch starts at $350/month on the Pro plan. A free plan is also available with limited features.
Does Hightouch have a free plan?
Yes. Hightouch offers a free plan called "Free". It includes: 1 destination, 1 user, Community support.
Does Hightouch offer a free trial?
Yes, Hightouch offers a free trial. No credit card is typically required to start the trial, though this may vary.
Is there a cheaper alternative to Hightouch?
Yes. Popular alternatives to Hightouch include Census, Grouparoo, Customer.io, Iterable. Free alternatives include Census, Grouparoo. Compare them side-by-side on Toolradar.
Cheaper alternatives to Hightouch
2 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
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