Fivetran

Name: Fivetran
Brand: Fivetran
Price: 500 USD
Rating: 4.4 (1020 reviews)

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Automated data integration and ELT

ETL & Data Pipelines Data & Databases Automation

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4.4(1,020 across the web)

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Reviews onG2Capterra

1020 reviews tracked

The Bottom Line

Entry price

From $500/mo

Biggest pro

Best data integration

Biggest con

Very expensive

TL;DR - Fivetran

ELT data replication
Sync data to your warehouse
300+ pre-built connectors

Pricing: Paid only

Best for: Enterprises & pros

4.4/5 across review platforms

What is Fivetran?

Editorial review

Fivetran moves data from sources to warehouses automatically. Connect your tools, data flows to your warehouse-ELT that handles the extraction and loading so you can focus on transformation. The connector catalog is extensive. Updates happen automatically. Schema changes are handled gracefully. Data teams wanting reliable data movement without building pipelines choose Fivetran for managed ELT.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcefivetran.com ↗

Pros & Cons

Pros

Best data integration
Many connectors
Fully managed
Good reliability
Enterprise ready

Cons

Very expensive
Per-row pricing
Costs unpredictable
Limited transformations
Vendor lock-in

Ratings Across the Web

4.4(1,020 reviews)

Fivetran holds an aggregate rating of 4.4 out of 5 from 1,020 reviews across G2 and Capterra, last checked March 18, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Automated data pipelinesPre-built connectorsSchema migrationIncremental updatesData transformationCompliance features

Pricing Plans

Free Trial

Pricing checked Aug 24, 2026

Free

500K MAR

5K model runs/mo
Basic connectors
Unlimited users

Standard

$500/month

1M MAR

15-min syncs
700+ connectors
dbt Core
REST API

Enterprise

$667/month

1M MAR

1-min syncs
Enterprise connectors
VPN tunnels
SCIM

Business Critical

$1,067/month

1M MAR

Customer-managed keys
PCI DSS Level 1
Private networking

Calculate your cost View full pricing

Is Fivetran worth the price?

55/100

Fivetran's pricing is expensive, especially considering the base 'Standard' tier starts at $500/month for 1M MAR, which can quickly escalate.

The 'Enterprise' and 'Business Critical' tiers, at $667 and $1067 respectively for the same MAR, offer advanced features but come at a significant premium. This pricing is best suited for established businesses with high data integration needs and budgets.

Hidden Costs & Gotchas

Usage-based pricing on MAR can lead to overages

Advanced features locked behind expensive tiers

Potential for rapid cost escalation with data growth

How Fivetran Compares to Competitors

Compared to Stitch Data, which offers a free tier and starts at $100/month for 5 million active rows, Fivetran's $500/month for 1M MAR is significantly more expensive. Airbyte, with its open-source model and usage-based cloud pricing, often presents a more cost-effective alternative for many users, especially SMBs.

How Fivetran's pricing compares

At $500/mo, Fivetran is the most premium of its 2 direct competitors.

Airbyte

$10

Stitch

$100

Fivetran

$500

Entry paid plan, monthly. Pricing checked Aug 24, 2026.

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4.4/5

Across 1,020 verified user reviews on G2, Capterra

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Best Fivetran Alternatives

Top alternatives based on features, pricing, and user needs.

InformaticaPaid

Enterprise data management and integration

4.2

AirbyteFreemium

Open-source data integration platform for ELT pipelines

4.4

MatillionPaid

Data integration for cloud warehouses

4.3

TalendPaid

Data integration and management platform

4.4

StitchFreemium

Automate data pipeline management and sync data to your warehouse, data lake, or lakehouse.

4.5

See all ETL & data pipelines tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Fivetran vs InformaticaHead-to-head: features, pricing, who wins Fivetran vs AirbyteHead-to-head: features, pricing, who wins Fivetran vs MatillionHead-to-head: features, pricing, who wins

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Fivetran FAQ

How does Fivetran support data teams in their daily work?

Fivetran moves data from various sources directly into data warehouses automatically, which allows data teams to focus on data transformation and analysis rather than pipeline construction and maintenance. It provides reliable data movement through a fully managed ELT process.

Which teams benefit most from using Fivetran?

Data teams that require reliable data movement without the overhead of building and maintaining data pipelines are the primary beneficiaries of Fivetran. It is particularly well-suited for enterprise environments due to its robust and managed ELT capabilities.

How does Fivetran compare to a competitor like Stitch?

Fivetran, like Stitch, offers automated data integration and ELT services, focusing on moving data from sources to warehouses. Fivetran is known for its extensive connector catalog and fully managed service, aiming for high reliability in data movement.

What kind of data integration challenges does Fivetran address?

Fivetran addresses the challenge of moving data from diverse sources to a data warehouse by automating the extraction and loading processes. It handles schema changes gracefully and ensures updates happen automatically, reducing manual effort for data teams.

What are the main trade-offs to consider when choosing Fivetran?

A primary trade-off for Fivetran is its cost, as it is considered very expensive with per-row pricing that can lead to unpredictable expenses. Additionally, it offers limited transformation capabilities, and its fully managed nature can lead to vendor lock-in.

How is Fivetran priced?

Fivetran is a paid product that does not offer a permanently free tier. Its pricing model is based on per-row usage, which can make overall costs unpredictable depending on data volume.

Can Fivetran handle automatic updates and schema changes?

Yes, Fivetran is designed to handle automatic updates to connectors and gracefully manage schema changes in the source data. This ensures that data pipelines remain operational without constant manual intervention.

Source: fivetran.com

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