Segment starts at $120/month on the Team plan.
Verified Oct 2026 from the official pricing page.
Is Segment worth the price?
Segment's pricing is fair for small teams with the generous Free and Team tiers.
The jump to custom pricing for Business and CDP can be expensive for growing companies, but offers significant enterprise-grade features. It's best for startups and SMBs looking for robust data infrastructure, scaling up to large enterprises needing advanced CDP capabilities.
Pricing Plans
Free TrialFree
- 1,000 visitors/month
- 2 sources
- 300+ integrations
- Basic analytics
Team
$120/month
- 10,000 visitors/month
- Unlimited sources
- All integrations
- Advanced tracking
- Support
Business
Custom
- Custom visitor volume
- Real-time event collection
- 450+ source integrations
- 750+ destination integrations
- Functions for custom sources
- Reverse ETL
CDP
Custom
- All Business features
- Identity resolution
- Unified customer profiles
- AI-powered audiences
- Journeys orchestration
- Profile API
- Predictive AI
Hidden Costs & Gotchas
Overage fees for visitor limits
How Segment compares
2 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Segment | $120/month, billing unit not specified | Yes |
| RudderStack | $30/month, billing unit not specified | Yes |
| mParticle | Contact sales | No |
| Customer.io | $100/month, billing unit not specified | No |
| Iterable | Contact sales | No |
| ActionIQ | No public price | No |
| Hightouch | $350/month, billing unit not specified | Yes |
Segment Pricing FAQ
How much does Segment cost?
Segment starts at $120/month on the Team plan. A free plan is also available.
Does Segment have a free plan?
Yes. Segment offers a free plan called "Free". It includes: 1,000 visitors/month, 2 sources, 300+ integrations.
Does Segment offer a free trial?
Yes. Segment offers a free trial.
What are alternatives to Segment?
Alternatives to Segment include RudderStack, mParticle, Customer.io, Iterable. RudderStack starts at $30/month, billing unit not specified; Customer.io starts at $100/month, billing unit not specified; Hightouch starts at $350/month, billing unit not specified.
Segment alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Segment pricing: segment.com/pricing (verified Oct 2026)
- Cite this data: Toolradar, Segment pricing verified Oct 2026, toolradar.com/tools/segment/pricing
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