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Mobile attribution and marketing analytics

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Reviews onCapterra
25 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Mobile attribution

Biggest con

Expensive

TL;DR - Kochava

  • Kochava is a mobile attribution and analytics platform for app marketers
  • It measures campaign performance, detects fraud, and optimizes user acquisition
  • Custom pricing based on attribution volume
Pricing: Paid only
Best for: Enterprises & pros
4.6/5 across review platforms

What is Kochava?

Editorial review
Kochava measures mobile marketing with attribution and analytics. Understand which campaigns drive valuable users-mobile measurement for sophisticated marketers. The attribution is comprehensive. The fraud protection is built in. The data connects to decisions. Mobile marketers wanting accurate measurement choose Kochava for mobile attribution.

Available on: Web

Pros & Cons

Pros

  • Mobile attribution
  • Fraud prevention
  • Good analytics
  • Enterprise ready
  • Multi-platform

Cons

  • Expensive
  • Complex platform
  • Learning curve
  • Enterprise focus
  • Setup complexity

Ratings Across the Web

4.6(25 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Mobile attributionAnalyticsFraud detectionDeep linkingSKAdNetworkEnterprise

Pricing Plans

Pricing checked Jul 13, 2026

Free App Analytics

Free

  • Up to 10K attributed conversions/month
  • 30-day data retention
  • Core analytics features
  • Support tickets (24h response)

Foundation

$500/month

  • Enhanced attribution tools
  • Row-level reporting
  • 100 queries/month
  • Extended data retention

Enterprise

$2,000/month

  • Full Kochava platform
  • Fraud prevention
  • Aggregate cost data
  • Dedicated success team (4h response)

Reviews

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4.6/5

Across 25 verified user reviews on Capterra

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Kochava FAQ

How does Kochava help mobile marketers improve campaign performance?

Kochava measures mobile marketing with comprehensive attribution and analytics, allowing marketers to understand which campaigns are driving valuable users. This enables sophisticated marketers to optimize their strategies based on accurate mobile measurement.

Which teams benefit most from using Kochava?

Kochava is designed for mobile marketers, particularly those in enterprise settings, who require accurate measurement and robust analytics. It helps teams that need to connect data directly to their decision-making processes.

What kind of fraud protection does Kochava offer?

Kochava includes built-in fraud protection as part of its platform. This feature helps ensure the integrity of mobile attribution data by identifying and mitigating fraudulent activities.

How does Kochava compare to AppsFlyer for mobile attribution?

Kochava provides comprehensive mobile attribution and analytics with built-in fraud prevention, catering to enterprise needs. While both offer attribution, Kochava is known for its enterprise readiness and multi-platform capabilities.

What are the main trade-offs when implementing Kochava?

Implementing Kochava involves a learning curve and can be complex due to its enterprise focus and sophisticated platform. The setup complexity and cost are also considerations for potential users.

How is Kochava priced?

Kochava is a paid product without a permanently free tier. Its pricing model is structured for businesses requiring advanced mobile attribution and analytics capabilities.

Source: kochava.com

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