Adjust vs Kochava: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Adjust and Kochava side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Adjust leads on higher user rating; Kochava leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Adjust
Mobile measurement and fraud prevention for app marketers
Best for you if:
- • You want mobile attribution leader
Kochava
Mobile attribution and marketing analytics
Best for you if:
- • You want mobile attribution
| At a Glance | Adjust | Kochava |
|---|---|---|
Starts at | Not published | Free plan, paid from $500/mo, billed monthly Foundation plan |
Category | Attribution Marketing | Attribution Marketing |
Rating | 4.7/5 G2 4.7 700 reviews | 4.3/5 G2 4.1 · Capterra 4.6 162 reviews |
Free plan | No | No |
Watch out for | Potential for high minimum spend | Overage fees for conversions above free tier |
Choose Adjust or Kochava?
Choose Adjust if
- You want mobile attribution leader
- You want good fraud prevention
Choose Kochava if
- You want mobile attribution
- You want fraud prevention
In-Depth Analysis
Adjust
Mobile measurement and fraud prevention for app marketers
However, the 'Custom' pricing often indicates a premium service, likely making it expensive for smaller businesses, especially given the comprehensive feature sets even at the 'Base' level.
Watch out
Potential for high minimum spend
Strengths
- Pro: Mobile attribution leader
- Pro: Good fraud prevention
- Pro: Deep linking
- Pro: Good analytics
- Pro: Enterprise ready
Weaknesses
- Con: Expensive
- Con: Complex setup
- Con: Learning curve
- Con: Enterprise pricing
- Con: Privacy changes impact
Key features
Kochava
Mobile attribution and marketing analytics
Kochava's pricing is fair, offering a generous free tier for small apps.
Watch out
Overage fees for conversions above free tier
Strengths
- Pro: Mobile attribution
- Pro: Fraud prevention
- Pro: Good analytics
- Pro: Enterprise ready
- Pro: Multi-platform
Weaknesses
- Con: Expensive
- Con: Complex platform
- Con: Learning curve
- Con: Enterprise focus
- Con: Setup complexity
Key features
Plans and prices: Adjust vs Kochava
| Tool | Plans and prices | Source |
|---|---|---|
| Adjust |
| adjust.com read Sep 30, 2026 |
| Kochava |
| kochava.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Adjust pricing and Kochava pricing.
Key Takeaways
Adjust
- Higher user rating: 4.7/5 vs 4.3/5
Kochava
- Has a free plan
What the data shows
On the data below, Adjust leads on higher user rating; Kochava leads on a free plan. We do not name an overall winner for this pair.
- Adjust has the higher user rating (4.7/5 from 700 reviews for Adjust, 4.3/5 from 162 reviews for Kochava).
- Kochava starts at $500/mo, billed monthly; Adjust has no public paid plan price on file.
- Only Kochava has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Adjust and Kochava compare in 2026?
On the data below, Adjust leads on higher user rating; Kochava leads on a free plan. We do not name an overall winner for this pair. Adjust has the higher user rating (4.7/5 from 700 reviews for Adjust, 4.3/5 from 162 reviews for Kochava). Kochava starts at $500/mo, billed monthly; Adjust has no public paid plan price on file. Only Kochava has a free plan.
What are Adjust and Kochava used for?
Adjust: Mobile measurement and fraud prevention for app marketers. Kochava: Mobile attribution and marketing analytics.
What does Adjust cost vs Kochava?
Adjust has no public paid-plan price on file. Kochava's cheapest paid plan is Foundation at $500/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Adjust and Kochava?
Adjust's main strength: mobile attribution leader. Kochava's main strength: mobile attribution.