Branch Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Reviews onG2CapterraSourceForge

3 plans tracked·Updated May 2026

Is Branch worth the price?

85/10

Branch's pricing model is fair, offering a free tier for small users and usage-based options for growth.

The 'Launch' tier is generous for startups needing core deep linking and analytics up to 10K MAUs at no cost. It's best for businesses of all sizes looking for robust mobile measurement and deep linking solutions.

Pricing Plans

Free Trial

Launch

null

Usage-based pricing

10K MAUs
Deep linking
Analytics
Core features

Startup

Usage-based

Growing

Up to 1M MAUs
All features
Email support

Enterprise

Custom

Scale

Unlimited MAUs
Premium support
SLA guarantee
Custom contracts

Calculate your cost View full pricing

Hidden Costs & Gotchas

Overage fees likely apply beyond MAU limits.

Premium features may be locked behind higher tiers.

Integration costs for complex setups.

Support beyond email may require upgrades.

Which Plan Do You Need?

Startups needing free core deep linking

Growing apps with usage-based needs

Enterprises requiring custom solutions

How Branch Compares to Competitors

Compared to Adjust, which often starts with custom quotes and can be expensive for smaller apps, Branch's 'Launch' tier offers a significant advantage by being free up to 10K MAUs. AppsFlyer also has a free tier, but Branch's 'Startup' tier with usage-based pricing provides more flexibility than some competitors' fixed-price mid-tiers.

Branch Pricing FAQ

How much does Branch cost?

Branch uses custom pricing. Contact Branch directly for a quote based on your team size and requirements.

Does Branch have a free plan?

Branch does not offer a permanent free plan. However, a free trial is available.

Does Branch offer a free trial?

Yes, Branch offers a free trial. No credit card is typically required to start the trial, though this may vary.

Is there a cheaper alternative to Branch?

Yes. Popular alternatives to Branch include AppsFlyer, Adjust, Kochava, Singular. Free alternatives include Tenjin. Compare them side-by-side on Toolradar.