Is AppsFlyer worth the price?
7/10
AppsFlyer Zero plan with 12K free lifetime conversions is a genuine free tier for small apps.
Growth at $0.07/conversion is transparent pricing — rare in the attribution space where competitors hide behind sales calls. But costs scale linearly: 100K conversions/mo = $7,000/mo. Enterprise pricing is opaque and reportedly $0.03-0.05/conversion with volume discounts. The real cost is in premium add-ons (ROI360, fraud protection) that become essential as ad spend grows.
Pricing Plans
Free TrialZero
Usage-based pricing
- 12K lifetime installs
- Core attribution
- Basic analytics
- 30-day add-ons trial
Most Popular
Growth
$0.07/per conversion
Growing apps
- 12K free first year
- All ad networks
- Basic fraud protection
- Standard support
Enterprise
$0.03/per conversion
At scale
- Volume discounts
- ROI360 Advanced
- Creative Premium
- Dedicated CSM
Hidden Costs & Gotchas
Premium add-ons (ROI360, Protect360 fraud, Audiences) cost extra after 30-day trial expires — pricing not publicly disclosed
Only organic installs are free — every paid conversion counts toward billing
Growth plan 12K Welcome Package free conversions are first-year only, not perpetual
Raw Data API access and custom dashboards require paid add-ons or Enterprise tier
Which Plan Do You Need?
Mobile-first companies measuring paid acquisition
Growth teams needing multi-network attribution
Apps scaling from organic to paid marketing
Enterprise apps needing fraud protection and deep analytics
