Is AppsFlyer worth the price?
7/10
AppsFlyer Zero plan with 12K free lifetime conversions is a genuine free tier for small apps.
Growth at $0.07/conversion is transparent pricing — rare in the attribution space where competitors hide behind sales calls. But costs scale linearly: 100K conversions/mo = $7,000/mo.
Enterprise pricing is opaque and reportedly $0.03-0.05/conversion with volume discounts. The real cost is in premium add-ons (ROI360, fraud protection) that become essential as ad spend grows.
Pricing Plans
Free TrialZero
Usage-based pricing
- 12K lifetime installs
- Core attribution
- Basic analytics
- 30-day add-ons trial
Most Popular
Growth
$0.07/per conversion
Growing apps
- 12K free first year
- All ad networks
- Basic fraud protection
- Standard support
Enterprise
$0.03/per conversion
At scale
- Volume discounts
- ROI360 Advanced
- Creative Premium
- Dedicated CSM
Hidden Costs & Gotchas
Premium add-ons (ROI360, Protect360 fraud, Audiences) cost extra after 30-day trial expires — pricing not publicly disclosed
Only organic installs are free — every paid conversion counts toward billing
Growth plan 12K Welcome Package free conversions are first-year only, not perpetual
Raw Data API access and custom dashboards require paid add-ons or Enterprise tier
Which Plan Do You Need?
Mobile-first companies measuring paid acquisition
Growth teams needing multi-network attribution
Apps scaling from organic to paid marketing
Enterprise apps needing fraud protection and deep analytics
Our Recommendation
startup
Zero plan for owned media (organic, referrals). Growth plan when starting paid campaigns — 12K free conversions in year one buys time to prove ROI.
enterprise
Enterprise for volume discounts below $0.07/conversion. Negotiate add-on bundles — individual module pricing adds up fast.
How AppsFlyer Compares to Competitors
Adjust offers a free Base plan (1,500 attributions/mo for 12 months) — more restrictive than AppsFlyer Zero. Branch starts at $199/mo for 100K volume credits, making it cheaper for high-volume apps but more expensive at low volume. Singular includes fraud prevention free and lets you pay by ad spend or conversions. AppsFlyer has the largest network integrations but premium add-on costs can push total spend 2-3x above the base conversion fee.
