AppsFlyer starts at $0.03/month on the Enterprise plan.
Verified Sep 2026 from the official pricing page.
Is AppsFlyer worth the price?
AppsFlyer Zero plan with 12K free lifetime conversions is a genuine free tier for small apps.
Growth at $0.07/conversion is transparent pricing, rare in the attribution space where competitors hide behind sales calls. But costs scale linearly: 100K conversions/mo = $7,000/mo.
Enterprise pricing is opaque and reportedly $0.03-0.05/conversion with volume discounts. The real cost is in premium add-ons (ROI360, fraud protection) that become essential as ad spend grows.
Pricing Plans
Free TrialZero
Custom
Usage-based pricing
- 12K lifetime installs
- Core attribution
- Basic analytics
- 30-day add-ons trial
Growth
$0.07/per conversion
Growing apps
- 12K free first year
- All ad networks
- Basic fraud protection
- Standard support
Enterprise
$0.03/per conversion
At scale
- Volume discounts
- ROI360 Advanced
- Creative Premium
- Dedicated CSM
Hidden Costs & Gotchas
Premium add-ons (ROI360, Protect360 fraud, Audiences) cost extra after 30-day trial expires, pricing not publicly disclosed
Only organic installs are free, every paid conversion counts toward billing
Growth plan 12K Welcome Package free conversions are first-year only, not perpetual
Raw Data API access and custom dashboards require paid add-ons or Enterprise tier
Our Recommendation
startup
Zero plan for owned media (organic, referrals). Growth plan when starting paid campaigns, 12K free conversions in year one buys time to prove ROI.
enterprise
Enterprise for volume discounts below $0.07/conversion. Negotiate add-on bundles, individual module pricing adds up fast.
How AppsFlyer compares
2 of 6 direct competitors offer a free plan.
AppsFlyer Pricing FAQ
How much does AppsFlyer cost?
AppsFlyer starts at $0.03/month on the Enterprise plan. It offers 2 paid tiers ranging from $0.03/month to $0.07/month.
Does AppsFlyer have a free plan?
AppsFlyer does not offer a permanent free plan. A free trial is available.
Does AppsFlyer offer a free trial?
Yes. AppsFlyer offers a free trial.
What is the cheapest AppsFlyer paid plan?
The cheapest paid plan for AppsFlyer is "Enterprise" at $0.03/month. Key features include: Volume discounts, ROI360 Advanced, Creative Premium.
What are alternatives to AppsFlyer?
Alternatives to AppsFlyer include Adjust, Branch, Kochava, Singular. Firebase Analytics is fully free. Kochava starts at $500/month, billing unit not specified.
AppsFlyer alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official AppsFlyer pricing: appsflyer.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, AppsFlyer pricing verified Sep 2026, toolradar.com/tools/appsflyer/pricing
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