AppsFlyer Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is AppsFlyer worth the price?

7/10

AppsFlyer Zero plan with 12K free lifetime conversions is a genuine free tier for small apps.

Growth at $0.07/conversion is transparent pricing — rare in the attribution space where competitors hide behind sales calls. But costs scale linearly: 100K conversions/mo = $7,000/mo.

Enterprise pricing is opaque and reportedly $0.03-0.05/conversion with volume discounts. The real cost is in premium add-ons (ROI360, fraud protection) that become essential as ad spend grows.

Pricing Plans

Free Trial

Zero

Usage-based pricing

12K lifetime installs
Core attribution
Basic analytics
30-day add-ons trial

Growth

$0.07/per conversion

Growing apps

12K free first year
All ad networks
Basic fraud protection
Standard support

Enterprise

$0.03/per conversion

At scale

Volume discounts
ROI360 Advanced
Creative Premium
Dedicated CSM

Calculate your cost View full pricing

Hidden Costs & Gotchas

Premium add-ons (ROI360, Protect360 fraud, Audiences) cost extra after 30-day trial expires — pricing not publicly disclosed

Only organic installs are free — every paid conversion counts toward billing

Growth plan 12K Welcome Package free conversions are first-year only, not perpetual

Raw Data API access and custom dashboards require paid add-ons or Enterprise tier

Which Plan Do You Need?

Mobile-first companies measuring paid acquisition

Growth teams needing multi-network attribution

Apps scaling from organic to paid marketing

Enterprise apps needing fraud protection and deep analytics

Our Recommendation

startup

Zero plan for owned media (organic, referrals). Growth plan when starting paid campaigns — 12K free conversions in year one buys time to prove ROI.

enterprise

Enterprise for volume discounts below $0.07/conversion. Negotiate add-on bundles — individual module pricing adds up fast.

How AppsFlyer Compares to Competitors

Adjust offers a free Base plan (1,500 attributions/mo for 12 months) — more restrictive than AppsFlyer Zero. Branch starts at $199/mo for 100K volume credits, making it cheaper for high-volume apps but more expensive at low volume. Singular includes fraud prevention free and lets you pay by ad spend or conversions. AppsFlyer has the largest network integrations but premium add-on costs can push total spend 2-3x above the base conversion fee.

AppsFlyer Pricing FAQ

How much does AppsFlyer cost?

AppsFlyer uses custom pricing. Contact AppsFlyer directly for a quote based on your team size and requirements.

Does AppsFlyer have a free plan?

Yes. AppsFlyer offers a free plan called "Growth". It includes: 12K free first year, All ad networks, Basic fraud protection.

Does AppsFlyer offer a free trial?

Yes, AppsFlyer offers a free trial. No credit card is typically required to start the trial, though this may vary.

Is there a cheaper alternative to AppsFlyer?

Yes. Popular alternatives to AppsFlyer include Singular, AppFollow, Funnel, Branch. Free alternatives include AppFollow. Compare them side-by-side on Toolradar.