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Metricool

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Plan, measure, and manage social media content and ads all in one powerful platform.

Social Media ManagementMarketingAnalyticsAdvertising
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Reviews onG2Capterra
182 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Social media analytics

Biggest con

Limited free tier

TL;DR - Metricool

  • All-in-one social media planning, scheduling, and analytics.
  • Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
  • Includes AI assistant, unified inbox, and customizable Smartlinks.
Pricing: Free plan available
Best for: Growing teams
4.4/5 across review platforms

What is Metricool?

Editorial review
Metricool is an all-in-one social media management tool designed to streamline content planning, analytics, and ad campaign management. It helps social media managers and businesses save time by consolidating various tasks into a single dashboard, eliminating the need for multiple tabs and tools. Users can drag and drop content into a calendar, preview posts, schedule across networks, and utilize an AI assistant for content ideas. The platform offers robust analytics to track social channel performance, monitor progress, and analyze competitors. It also centralizes all messages and comments in a unified inbox, facilitates the creation of customizable 'link in bio' Smartlinks, and allows for the management of Google, Facebook, and TikTok Ads from one interface. Metricool is built for individuals and teams, offering features like role assignment, approval systems, and automated reporting to enhance workflow efficiency and collaboration.

Available on: Web

how we evaluateSourcemetricool.com ↗

Pros & Cons

Pros

  • Social media analytics
  • Scheduling included
  • Fair pricing
  • Good reporting
  • Multi-platform

Cons

  • Limited free tier
  • UI could improve
  • Some features basic
  • API limitations
  • Less known

Ratings Across the Web

4.4(182 reviews)
G287 reviews
4.5/5
Capterra95 reviews
4.4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Social media analyticsSchedulingCompetitor analysisAd managementLink-in-bioReporting

Pricing Plans

Pricing checked Jul 12, 2026

Free

Free

  • 1 brand
  • 50 posts/month
  • 3 months analytics
  • 5 competitor profiles

Starter

$18/month

  • 5 brands
  • 2,000 posts/month
  • Unlimited analytics
  • 10 competitor profiles

Advanced

$45/month

  • 15 brands
  • 5,000 posts/month
  • 100 competitor profiles
  • Looker Studio + API
Calculate your costView full pricing

How Metricool's pricing compares

At $18/mo, Metricool is mid-range of its 6 direct competitors ($5 to $199/mo across the set).

Buffer
$5
Metricool
$18
Later
$25
Sendible
$29
Agorapulse
$49
Hootsuite
$99
Sprout Social
$199

Entry paid plan, monthly. Pricing checked Jul 12, 2026.

Reviews

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4.4/5

Across 182 verified user reviews on Capterra, G2

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Best Metricool Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
Sprout Social logo
Sprout SocialPaid

Social media management & analytics

4.4
Buffer logo
BufferFreemium

Grow your audience on social media

4.4
Hootsuite logo
HootsuitePaid

Social media management platform

4.3
Agorapulse logo
AgorapulseFreemium

Streamline social media management and boost engagement

4.5
Later logo
LaterFreemium

Social media management made easy

4.4
Sendible logo
SendiblePaid

Manage social media for multiple clients with ease

4.5
See all social media management tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Metricool alternatives6+ tools ranked, pricing + verdict per pickMetricool vs Sprout SocialHead-to-head: features, pricing, who winsMetricool vs BufferHead-to-head: features, pricing, who winsMetricool vs HootsuiteHead-to-head: features, pricing, who wins

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Metricool FAQ

How does Metricool assist with content planning for social media?

Metricool allows users to drag and drop content directly into a calendar, preview posts before publishing, and schedule them across various social networks. It also includes an AI assistant to help generate content ideas, streamlining the planning process.

Which teams would benefit most from using Metricool?

Metricool is designed for social media managers and businesses, offering features like role assignment, approval systems, and automated reporting. These capabilities enhance workflow efficiency and collaboration for teams managing multiple social media accounts.

How does Metricool compare to Hootsuite for managing social media campaigns?

Metricool centralizes content planning, analytics, and ad campaign management in one platform, similar to Hootsuite. However, Metricool specifically highlights its ability to manage Google, Facebook, and TikTok Ads from a single interface, alongside its unified inbox for messages and comments.

What kind of limitations should users be aware of with Metricool?

Users should note that Metricool has a limited free tier and some of its features may be considered basic compared to more specialized tools. Additionally, its user interface could be improved, and there are some API limitations.

How is Metricool priced?

Metricool is available on a free tier, which offers basic functionalities. For users requiring more extensive usage and advanced features, paid plans are available to accommodate their needs.

Can Metricool help with managing advertising campaigns across different platforms?

Yes, Metricool centralizes the management of Google, Facebook, and TikTok Ads within its platform. This allows users to oversee and optimize their advertising efforts from a single dashboard.

Does Metricool provide tools for analyzing social media performance?

Metricool offers robust analytics to track social channel performance, monitor progress, and analyze competitors. It provides insights that help users understand the effectiveness of their social media strategies.

Source: metricool.com

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