
Plan, measure, and manage social media content and ads all in one powerful platform.
Visit WebsiteThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Social media analytics
Biggest con
Limited free tier
TL;DR - Metricool
- All-in-one social media planning, scheduling, and analytics.
- Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
- Includes AI assistant, unified inbox, and customizable Smartlinks.
What is Metricool?
Available on: Web
Pros & Cons
Pros
- Social media analytics
- Scheduling included
- Fair pricing
- Good reporting
- Multi-platform
Cons
- Limited free tier
- UI could improve
- Some features basic
- API limitations
- Less known
Ratings Across the Web
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Free
Free
- 1 brand
- 50 posts/month
- 3 months analytics
- 5 competitor profiles
Starter
$18/month
- 5 brands
- 2,000 posts/month
- Unlimited analytics
- 10 competitor profiles
Advanced
$45/month
- 15 brands
- 5,000 posts/month
- 100 competitor profiles
- Looker Studio + API
How Metricool's pricing compares
At $18/mo, Metricool is mid-range of its 6 direct competitors ($5 to $199/mo across the set).
Entry paid plan, monthly.
Reviews
Across 182 verified user reviews on Capterra, G2
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Metricool FAQ
What is Metricool?
Is Metricool free?
How does Metricool compare to Hootsuite?
Source: metricool.com