Metricool is an all-in-one social media management tool designed to streamline content planning, analytics, and ad campaign management. It helps social media managers and businesses save time by consolidating various tasks into a single dashboard, eliminating the need for multiple tabs and tools. Users can drag and drop content into a calendar, preview posts, schedule across networks, and utilize an AI assistant for content ideas. The platform offers robust analytics to track social channel performance, monitor progress, and analyze competitors. It also centralizes all messages and comments in a unified inbox, facilitates the creation of customizable 'link in bio' Smartlinks, and allows for the management of Google, Facebook, and TikTok Ads from one interface. Metricool is built for individuals and teams, offering features like role assignment, approval systems, and automated reporting to enhance workflow efficiency and collaboration.

Available on: Web

Louis Corneloup Updated May 26, 2026 · how we evaluate Source metricool.com ↗

Ratings Across the Web

4.4 (102 reviews)

Metricool holds an aggregate rating of 4.4 out of 5 from 102 reviews across G2, last checked September 17, 2026.

G2 102 reviews

4.4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Social media analytics
Scheduling
Competitor analysis
Ad management
Link-in-bio
Reporting

Pricing Plans

Pricing checked Oct 2, 2026

Metricool plans and prices, checked October 2026
Plan	Price	Details
Free	$0	1 brand 50 posts/month 3 months analytics +1 more Show less 5 competitor profiles
Starter	$18/month	5 brands 2,000 posts/month Unlimited analytics +1 more Show less 10 competitor profiles
Advanced	$45/month	15 brands 5,000 posts/month 100 competitor profiles +1 more Show less Looker Studio + API

Calculate your cost View full pricing

Is Metricool worth the price?

Good value

Metricool's pricing is quite fair, especially for the Starter tier at $18/month, offering significant value for small businesses.

The Free tier is generous for individuals or very small operations. The Advanced tier at $45/month provides robust features for agencies or larger teams managing multiple brands.

Hidden Costs & Gotchas

Overage fees for exceeding post limits

Full Metricool pricing: every plan, hidden costs and alternatives

How Metricool's pricing compares

At $18/mo, billing unit not specified, Metricool is mid-range of its 6 comparable direct competitors ($5 to $199/mo across the set).

Buffer

Metricool

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Entry paid plan, monthly. Pricing checked Oct 2, 2026.

Reviews

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4.4/5

Across 102 verified user reviews on G2

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Best Metricool Alternatives

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Metricool FAQ

How does Metricool assist with content planning for social media?

Metricool allows users to drag and drop content directly into a calendar, preview posts before publishing, and schedule them across various social networks. It also includes an AI assistant to help generate content ideas, streamlining the planning process.

Which teams would benefit most from using Metricool?

Metricool is designed for social media managers and businesses, offering features like role assignment, approval systems, and automated reporting. These capabilities enhance workflow efficiency and collaboration for teams managing multiple social media accounts.

How does Metricool compare to Hootsuite for managing social media campaigns?

Metricool centralizes content planning, analytics, and ad campaign management in one platform, similar to Hootsuite. However, Metricool specifically highlights its ability to manage Google, Facebook, and TikTok Ads from a single interface, alongside its unified inbox for messages and comments.

What kind of limitations should users be aware of with Metricool?

Users should note that Metricool has a limited free tier and some of its features may be considered basic compared to more specialized tools. Additionally, its user interface could be improved, and there are some API limitations.

How is Metricool priced?

Metricool is available on a free tier, which offers basic functionalities. For users requiring more extensive usage and advanced features, paid plans are available to accommodate their needs.

Can Metricool help with managing advertising campaigns across different platforms?

Yes, Metricool centralizes the management of Google, Facebook, and TikTok Ads within its platform. This allows users to oversee and optimize their advertising efforts from a single dashboard.

Does Metricool provide tools for analyzing social media performance?

Metricool offers robust analytics to track social channel performance, monitor progress, and analyze competitors. It provides insights that help users understand the effectiveness of their social media strategies.

Source: metricool.com

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