Metricool vs Loomly: Which Should You Choose in 2026?
Choosing between Metricool and Loomly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want to try before committing
- • All-in-one social media planning, scheduling, and analytics.
- • Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
Loomly
Social media management for teams
Best for you if:
- • You want the higher-rated option (8.0/10 vs 7.6/10)
- • Loomly is a social media management platform for brand content planning
- • It provides content calendars, approval workflows, and analytics
| At a Glance |  Metricool |  Loomly |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Social Media Management | Social Media Management |
Rating | 76/100 | 80/100 |
| Feature | Metricool | Loomly |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 76 | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Social Media ManagementAdvertising | Social Media ManagementWorkflow Automation |
How Metricool and Loomly Compare
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Free tier available · 76/100 score
Loomly
Social media management for teams
Paid · 80/100 score
Who Should Use What?
On a budget?
Metricool has a free tier. Loomly is paid only.
Go with: Metricool
Want the highest-rated option?
Metricool: 76/100. Loomly: 80/100.
Go with: Loomly
Value user reviews?
Neither has user reviews yet.
Go with: Loomly
3 Questions to Help You Decide
What's your budget?
Metricool is freemium. Loomly is paid. Metricool lets you start free.
What's your use case?
Both are social media management tools. Compare their specific features to decide.
How important are ratings?
Loomly scores higher: 80/100 vs 76/100.
Key Takeaways
Loomly
- Higher score: 80/100 vs 76
- Our pick for this comparison
Metricool
- Has a free tier
The Bottom Line
Loomly (80/100) is our pick. Metricool has a free tier if you want to test without paying.
Frequently Asked Questions
Is Metricool or Loomly better?
Loomly scores 80/100 in our evaluation. Metricool is freemium and Loomly is paid.
What are Metricool and Loomly used for?
Metricool: Plan, measure, and manage social media content and ads all in one powerful platform.. Loomly: Social media management for teams.
What does Metricool cost vs Loomly?
Metricool is freemium (free tier + paid plans). Loomly is a paid tool. Visit their websites for detailed pricing.