How does Birch help identify underperforming ads?
Birch's Explorer feature identifies 'Fatigued Ads' that have lost performance and 'Downtrend' ads that are the first candidates for replacement. It also provides 'Ads smart grouping' to quickly see which ads are working best.
Can Birch automate the boosting of social media posts into ads?
Yes, Birch can automatically turn Instagram and Facebook posts into effective ads through its Postboosting feature. Users can set rules based on organic impressions, engagement, click rate, or keywords in the post text, and Birch will automatically select, budget, and launch these posts as ads.
What kind of custom metrics can be created within Birch?
Birch allows users to create custom metrics either as calculations or as variables to store static numbers, tailored to specific marketing objectives. It also integrates with Google Sheets to trigger automations based on spreadsheet data and can incorporate external attribution data for marketing decisions.
How does Birch assist with launching a large volume of ads?
The Launcher feature in Birch enables users to launch ads in bulk, setting up and launching multiple ad sets at once, each containing up to 50 ads. It also uses macros to automatically create tags for new campaigns, ad sets, and ads, and validates ads to identify those likely to fail.
What are the differences between the Meta Conversions API Gateway and Signals Gateway in Birch?
Both gateways facilitate the use of first-party data. However, Signals Gateway offers two main advantages: it is independent of Meta, allowing data distribution to any source and destination, and it utilizes the new pixel for improved results.
How does Birch's pricing model work for different levels of ad spend?
Birch's pricing is determined by the total monthly ad spend across all connected ad accounts. Plans like Essential and Pro have specific ad spend limits, and if these limits are exceeded, an additional fee is charged, though all plan features remain available.