Skip to content
Toolradar
AdRoll logo

AdRoll

Claim this tool

AI-powered advertising platform for multi-channel campaigns, audience conversion, and privacy-forward marketing.

AdvertisingMarketing AutomationAnalyticsAttribution
Visit Website
Reviews onG2Capterra
929 reviews tracked·3 press mentions

The Bottom Line

Entry price

Paid plans only

Biggest pro

Leverages 16+ years of machine learning for precise performance.

Biggest con

Specific pricing details are not publicly available, requiring a demo request.

TL;DR - AdRoll

  • AI-powered platform for multi-channel ad campaigns and audience conversion.
  • Integrates with 80+ platforms for a connected marketing ecosystem.
  • Offers privacy-forward advertising solutions including cookieless targeting and consent management.
Pricing: Paid only
Best for: Enterprises & pros
4.0/5 across review platforms

What is AdRoll?

Editorial review
AdRoll is an AI-powered advertising platform designed for marketers to drive revenue through connected, multi-channel campaigns. It helps brands build awareness, deepen customer interest, and increase conversions by finding and engaging ideal audiences across various industries. The platform offers solutions for e-commerce, social advertising, and cross-channel attribution, ensuring every marketing dollar works efficiently. AdRoll integrates with over 80 industry-leading CRM, orchestration, and measurement platforms, leveraging 16+ years of machine learning data from over 100,000 advertisers. This AI engine powers intelligent advertising plays throughout the buyer journey, from optimized bidding to predictive audience targeting and custom reporting. The platform also includes robust privacy-forward solutions, such as a TCFv2.0 approved cookie consent banner and cookieless targeting capabilities, to ensure ads remain relevant and performant in a privacy-conscious future.

Available on: Web

how we evaluateSourceadroll.com ↗

Pros & Cons

Pros

  • Leverages 16+ years of machine learning for precise performance.
  • Extensive integrations with over 80 marketing and sales platforms.
  • Proactive approach to privacy-forward advertising with cookieless solutions.
  • Offers both self-service AI assistance and expert strategic guidance.
  • Designed to optimize campaigns across the entire marketing funnel.

Cons

  • Specific pricing details are not publicly available, requiring a demo request.
  • Requires integration with existing tech stacks, which might involve initial setup time.

Ratings Across the Web

4(929 reviews)

AdRoll holds an aggregate rating of 4 out of 5 from 929 reviews across G2 and Capterra, last checked March 18, 2026.

G2729 reviews
4/5
Capterra200 reviews
4.1/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Multi-channel ad campaign managementAI-powered audience targeting and conversionCross-channel attributionE-commerce advertising solutionsSocial advertising solutionsAccount-Based Marketing (ABM) for B2BGo-to-market orchestration for ABMRevenue impact reporting for ABM

Pricing Plans

Pricing checked Aug 19, 2026

Self-Service Ads

Pay-as-you-go

  • Pay-as-you-go advertising
  • Retargeting Campaigns
  • Brand Awareness Campaigns
  • Display Ads
  • HTML5 ads
  • Connected TV Ads
  • Video Ads
  • Native Ads

Managed Services Ads

Pay-as-you-go

  • Pay-as-you-go advertising
  • Managed services with qualifying ad spend
  • Retargeting Campaigns
  • Brand Awareness Campaigns
  • Display Ads
  • HTML5 ads
  • Connected TV Ads
  • Video Ads

Managed Services Advanced Package

Contact Sales

  • Full AdRoll platform
  • Free ad credits
  • Guaranteed services (with 1-year commitment)
  • Retargeting Campaigns
  • Brand Awareness Campaigns
  • Display Ads
  • HTML5 ads
  • Connected TV Ads

Account-Based Retargeting

No fee to get started and pay only for media

  • Retargeting campaigns
  • Free creative support
  • Insights from AdRoll's AI Assistant
Calculate your costView full pricing

Is AdRoll worth the price?

75/100

AdRoll's pricing structure is generally fair, offering pay-as-you-go options for most users, which is generous for smaller businesses.

The 'Managed Services Advanced Package' likely becomes expensive quickly, as it's 'Contact Sales' and includes 'Guaranteed services (with 1-year commitment)'. This model is best for businesses of varying sizes looking for flexible ad spending, with larger enterprises benefiting from the advanced managed services.

Hidden Costs & Gotchas

Managed services require qualifying ad spend

Advanced package has a 1-year commitment

Third-party audience targeting is US only

No explicit pricing for 'Managed Services Advanced'

How AdRoll Compares to Competitors

Compared to Google Ads, AdRoll offers a more consolidated platform for multi-channel campaigns, whereas Google Ads focuses primarily on its own network. While both are pay-as-you-go, AdRoll's managed services tiers provide dedicated support that Google Ads typically reserves for larger spenders or through third-party agencies. HubSpot Marketing Hub, another competitor, offers broader marketing tools but its ad management features are often part of higher-priced bundles, making AdRoll potentially more cost-effective for ad-centric needs.

Reviews

Improve Your Thinking Patterns Using ChatGPT cover
$99Free with your review

Review AdRoll, get a free AI guide

Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.

Write a review
4.0/5

Across 929 verified user reviews on G2, Capterra

Add your hands-on experience using the offer above to help the next buyer.

Best AdRoll Alternatives

Top alternatives based on features, pricing, and user needs.

Google Ads logo
Google AdsPaid

Reach customers across Google's network with AI-powered campaigns

4.3
Meta Ads logo
Meta AdsPaid

Advertising on Facebook and Instagram

4.3
Criteo logo
CriteoPaid

The Commerce Media Platform for the Open Internet, connecting brands, retailers, and media owners.

3.8
See all advertising tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

AdRoll vs Google AdsHead-to-head: features, pricing, who winsAdRoll vs Meta AdsHead-to-head: features, pricing, who winsAdRoll vs CriteoHead-to-head: features, pricing, who wins

Explore More

Best Advertising ToolsBest Marketing Automation ToolsBest Analytics ToolsBest Attribution Tools

AdRoll FAQ

How does AdRoll's AI adapt to a cookieless advertising environment?

AdRoll has reengineered its AI bidding engine to operate effectively in a cookieless world. This includes real-world testing in Google’s Privacy Sandbox (PAAPI and ARA) and investing in solutions like CTV and advanced contextual targeting. It also partners with multiple addressability solutions such as LiveRamp’s Ramp ID and 33Across’s Lexicon ID to ensure seamless interoperability without relying on traditional third-party cookies.

What specific industry standards does AdRoll's cookie consent banner comply with?

AdRoll's cookie consent banner is a TCFv2.0 approved Consent Management Platform. The IAB EU TCFv2.0 framework is considered an industry standard for the collection, storage, and processing of consumer consent, ensuring compliance with best practices for data privacy.

Can AdRoll be used for both B2C e-commerce advertising and B2B account-based marketing?

Yes, AdRoll offers distinct solutions for both. The core AdRoll platform focuses on multi-channel ad campaigns for retailers and e-commerce, while AdRoll ABM (formerly RollWorks) is specifically designed to generate B2B pipeline, speed up sales cycles, and close more deals through multi-channel advertising and go-to-market orchestration for target accounts.

What kind of support is available beyond the 24/7 AI Assistant?

In addition to the 24/7 AI Assistant for fast answers and campaign optimizations, AdRoll provides ongoing strategic guidance and creative production from its expert, in-house teams. This allows marketers to choose between autonomous management and collaborative partnership based on their needs.

How does AdRoll ensure data connectivity across a marketer's existing tools?

AdRoll integrates with over 80 of the industry’s leading CRM, orchestration, and measurement platforms. This extensive integration capability creates a connected ecosystem, ensuring that all data points are utilized and insights are not overlooked, maximizing the efficiency of marketing spend.

Source: adroll.com

Guides & Articles

Best Marketing Automation Software in 2026

Expert guide

Best Customer Data Platforms in 2026

Expert guide

Best CRO Tools in 2026

Expert guide