AdRoll
UnclaimedAI-powered advertising platform for multi-channel campaigns, audience conversion, and privacy-forward marketing.
Visit WebsiteTL;DR - AdRoll
- AI-powered platform for multi-channel ad campaigns and audience conversion.
- Integrates with 80+ platforms for a connected marketing ecosystem.
- Offers privacy-forward advertising solutions including cookieless targeting and consent management.
Pricing: Paid only
Best for: Enterprises & pros
4.0/5 across review platforms
Pros & Cons
Pros
- Leverages 16+ years of machine learning for precise performance.
- Extensive integrations with over 80 marketing and sales platforms.
- Proactive approach to privacy-forward advertising with cookieless solutions.
- Offers both self-service AI assistance and expert strategic guidance.
- Designed to optimize campaigns across the entire marketing funnel.
Cons
- Specific pricing details are not publicly available, requiring a demo request.
- Requires integration with existing tech stacks, which might involve initial setup time.
Ratings Across the Web
4(929 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Multi-channel ad campaign managementAI-powered audience targeting and conversionCross-channel attributionE-commerce advertising solutionsSocial advertising solutionsAccount-Based Marketing (ABM) for B2BGo-to-market orchestration for ABMRevenue impact reporting for ABM
Pricing Plans
Self-Service Ads
Pay-as-you-go
- Pay-as-you-go advertising
- Retargeting Campaigns
- Brand Awareness Campaigns
- Display Ads
- HTML5 ads
- Connected TV Ads
- Video Ads
- Native Ads
- In-App Mobile Ads
- Website Segments
- Mobile App Segments
- Ecommerce Store Segments
- Contact List Segments
- AI Lookalike Targeting
- Contextual Targeting
- Metrics/KPIs
- Benchmarking
- Campaign Reporting
- New Visitor Insights
- Exportable Reporting
- Conversion Tracking
- Revenue Tracking
- UTM-Tracked Reporting
- Insights (UTM only)
- Attributed Conversions Analysis (UTM only)
- Pathways Analysis
- Assisted Conversions Analysis
- Shopify Store Integration
- WooCommerce Store Integration
Managed Services Ads
Pay-as-you-go
- Pay-as-you-go advertising
- Managed services with qualifying ad spend
- Retargeting Campaigns
- Brand Awareness Campaigns
- Display Ads
- HTML5 ads
- Connected TV Ads
- Video Ads
- Native Ads
- In-App Mobile Ads
- Website Segments
- Mobile App Segments
- Ecommerce Store Segments
- Contact List Segments
- AI Lookalike Targeting
- Contextual Targeting
- Metrics/KPIs
- Benchmarking
- Campaign Reporting
- New Visitor Insights
- Exportable Reporting
- Conversion Tracking
- Revenue Tracking
- UTM-Tracked Reporting
- Insights (UTM only)
- Attributed Conversions Analysis (UTM only)
- Pathways Analysis
- Assisted Conversions Analysis
- Shopify Store Integration
- WooCommerce Store Integration
Managed Services Advanced Package
Contact Sales
- Full AdRoll platform
- Free ad credits
- Guaranteed services (with 1-year commitment)
- Retargeting Campaigns
- Brand Awareness Campaigns
- Display Ads
- HTML5 ads
- Connected TV Ads
- Video Ads
- Native Ads
- In-App Mobile Ads
- Social Ads
- Dynamic Ads
- Website Segments
- Mobile App Segments
- Ecommerce Store Segments
- Contact List Segments
- AI Lookalike Targeting
- Contextual Targeting
- Third-Party Audience Targeting (US customers only)
- Monthly Recurring Ad Credits
- Metrics/KPIs
- Benchmarking
- Campaign Reporting
- New Visitor Insights
- Exportable Reporting
- Reporting APIs
- Conversion Tracking
- Revenue Tracking
- Cross-channel attribution
- UTM-Tracked Reporting
- Integrated Platform Reporting (ads, email, SMS, ecommerce store/CRM/Google Analytics)
- Insights (UTM & Integrations)
- Attributed Conversions Analysis (UTM & Integrations)
- Pathways Analysis
- Assisted Conversions Analysis
- Shopify Store Integration
- WooCommerce Store Integration
Account-Based Retargeting
No fee to get started and pay only for media
- Retargeting campaigns
- Free creative support
- Insights from AdRoll's AI Assistant
What is AdRoll?
AdRoll is an AI-powered advertising platform designed for marketers to drive revenue through connected, multi-channel campaigns. It helps brands build awareness, deepen customer interest, and increase conversions by finding and engaging ideal audiences across various industries. The platform offers solutions for e-commerce, social advertising, and cross-channel attribution, ensuring every marketing dollar works efficiently.
AdRoll integrates with over 80 industry-leading CRM, orchestration, and measurement platforms, leveraging 16+ years of machine learning data from over 100,000 advertisers. This AI engine powers intelligent advertising plays throughout the buyer journey, from optimized bidding to predictive audience targeting and custom reporting. The platform also includes robust privacy-forward solutions, such as a TCFv2.0 approved cookie consent banner and cookieless targeting capabilities, to ensure ads remain relevant and performant in a privacy-conscious future.
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AdRoll FAQ
How does AdRoll's AI adapt to a cookieless advertising environment?
AdRoll has reengineered its AI bidding engine to operate effectively in a cookieless world. This includes real-world testing in Google’s Privacy Sandbox (PAAPI and ARA) and investing in solutions like CTV and advanced contextual targeting. It also partners with multiple addressability solutions such as LiveRamp’s Ramp ID and 33Across’s Lexicon ID to ensure seamless interoperability without relying on traditional third-party cookies.
What specific industry standards does AdRoll's cookie consent banner comply with?
AdRoll's cookie consent banner is a TCFv2.0 approved Consent Management Platform. The IAB EU TCFv2.0 framework is considered an industry standard for the collection, storage, and processing of consumer consent, ensuring compliance with best practices for data privacy.
Can AdRoll be used for both B2C e-commerce advertising and B2B account-based marketing?
Yes, AdRoll offers distinct solutions for both. The core AdRoll platform focuses on multi-channel ad campaigns for retailers and e-commerce, while AdRoll ABM (formerly RollWorks) is specifically designed to generate B2B pipeline, speed up sales cycles, and close more deals through multi-channel advertising and go-to-market orchestration for target accounts.
What kind of support is available beyond the 24/7 AI Assistant?
In addition to the 24/7 AI Assistant for fast answers and campaign optimizations, AdRoll provides ongoing strategic guidance and creative production from its expert, in-house teams. This allows marketers to choose between autonomous management and collaborative partnership based on their needs.
How does AdRoll ensure data connectivity across a marketer's existing tools?
AdRoll integrates with over 80 of the industry’s leading CRM, orchestration, and measurement platforms. This extensive integration capability creates a connected ecosystem, ensuring that all data points are utilized and insights are not overlooked, maximizing the efficiency of marketing spend.
Source: adroll.com