AdRoll
Claim this toolAI-powered advertising platform for multi-channel campaigns, audience conversion, and privacy-forward marketing.
Paid plans onlyVisit WebsiteReviews onG2Capterra
861 reviews tracked·3 press mentionsThe Bottom Line
- Price
- Paid plans only. Compare plans
Key facts
- AI-powered platform for multi-channel ad campaigns and audience conversion.
- Integrates with 80+ platforms for a connected marketing ecosystem.
- Offers privacy-forward advertising solutions including cookieless targeting and consent management.
Pros
- Leverages 16+ years of machine learning for precise performance.
- Extensive integrations with over 80 marketing and sales platforms.
- Proactive approach to privacy-forward advertising with cookieless solutions.
- Offers both self-service AI assistance and expert strategic guidance.
- Designed to optimize campaigns across the entire marketing funnel.
Cons
- Specific pricing details are not publicly available, requiring a demo request.
- Requires integration with existing tech stacks, which might involve initial setup time.
What is AdRoll?
AdRoll is an AI-powered advertising platform designed for marketers to drive revenue through connected, multi-channel campaigns. It helps brands build awareness, deepen customer interest, and increase conversions by finding and engaging ideal audiences across various industries. The platform offers solutions for e-commerce, social advertising, and cross-channel attribution, ensuring every marketing dollar works efficiently.
AdRoll integrates with over 80 industry-leading CRM, orchestration, and measurement platforms, leveraging 16+ years of machine learning data from over 100,000 advertisers. This AI engine powers intelligent advertising plays throughout the buyer journey, from optimized bidding to predictive audience targeting and custom reporting. The platform also includes robust privacy-forward solutions, such as a TCFv2.0 approved cookie consent banner and cookieless targeting capabilities, to ensure ads remain relevant and performant in a privacy-conscious future.
Available on: Web
Ratings Across the Web
4.1(861 reviews)
AdRoll holds an aggregate rating of 4.1 out of 5 from 861 reviews across G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Multi-channel ad campaign management
- AI-powered audience targeting and conversion
- Cross-channel attribution
- E-commerce advertising solutions
- Social advertising solutions
- Account-Based Marketing (ABM) for B2B
- Go-to-market orchestration for ABM
- Revenue impact reporting for ABM
Pricing Plans
Pricing checked Sep 30, 2026
| Plan | Price | Details |
|---|---|---|
| Self-Service Ads | Pay-as-you-go |
+26 moreShow less
|
| Managed Services Ads | Pay-as-you-go |
+27 moreShow less
|
| Managed Services Advanced Package | Contact Sales |
+35 moreShow less
|
| Account-Based Retargeting | No fee to get started and pay only for media |
|
Is AdRoll worth the price?
Good value
AdRoll's pricing structure is generally fair, offering pay-as-you-go options for most users, which is generous for smaller businesses.
The 'Managed Services Advanced Package' likely becomes expensive quickly, as it's 'Contact Sales' and includes 'Guaranteed services (with 1-year commitment)'. This model is best for businesses of varying sizes looking for flexible ad spending, with larger enterprises benefiting from the advanced managed services.
Reviews
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4.1/5
Across 861 verified user reviews on G2, Capterra
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AdRoll FAQ
How does AdRoll's AI adapt to a cookieless advertising environment?
AdRoll has reengineered its AI bidding engine to operate effectively in a cookieless world. This includes real-world testing in Google’s Privacy Sandbox (PAAPI and ARA) and investing in solutions like CTV and advanced contextual targeting. It also partners with multiple addressability solutions such as LiveRamp’s Ramp ID and 33Across’s Lexicon ID to ensure seamless interoperability without relying on traditional third-party cookies.
What specific industry standards does AdRoll's cookie consent banner comply with?
AdRoll's cookie consent banner is a TCFv2.0 approved Consent Management Platform. The IAB EU TCFv2.0 framework is considered an industry standard for the collection, storage, and processing of consumer consent, ensuring compliance with best practices for data privacy.
Can AdRoll be used for both B2C e-commerce advertising and B2B account-based marketing?
Yes, AdRoll offers distinct solutions for both. The core AdRoll platform focuses on multi-channel ad campaigns for retailers and e-commerce, while AdRoll ABM (formerly RollWorks) is specifically designed to generate B2B pipeline, speed up sales cycles, and close more deals through multi-channel advertising and go-to-market orchestration for target accounts.
What kind of support is available beyond the 24/7 AI Assistant?
In addition to the 24/7 AI Assistant for fast answers and campaign optimizations, AdRoll provides ongoing strategic guidance and creative production from its expert, in-house teams. This allows marketers to choose between autonomous management and collaborative partnership based on their needs.
How does AdRoll ensure data connectivity across a marketer's existing tools?
AdRoll integrates with over 80 of the industry’s leading CRM, orchestration, and measurement platforms. This extensive integration capability creates a connected ecosystem, ensuring that all data points are utilized and insights are not overlooked, maximizing the efficiency of marketing spend.
Source: adroll.com