AdRoll vs Metricool: Which Should You Choose in 2026?
Choosing between AdRoll and Metricool comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
AdRoll
AI-powered advertising platform for multi-channel campaigns, audience conversion, and privacy-forward marketing.
Best for you if:
- • You need marketing automation features specifically
- • AI-powered platform for multi-channel ad campaigns and audience conversion.
- • Integrates with 80+ platforms for a connected marketing ecosystem.
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want the higher-rated option (7.6/10 vs 0.0/10)
- • You want to try before committing
- • You need social media management features specifically
- • All-in-one social media planning, scheduling, and analytics.
- • Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
| At a Glance |  AdRoll |  Metricool |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Marketing Automation | Social Media Management |
Rating | —/100 | 76/100 |
| Feature | AdRoll | Metricool |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 76 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationAdvertising | Social Media ManagementAdvertising |
How AdRoll and Metricool Compare
AdRoll
AI-powered advertising platform for multi-channel campaigns, audience conversion, and privacy-forward marketing.
Paid
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Free tier available · 76/100 score
AdRoll is a marketing automation tool. Metricool is in social media management.
Who Should Use What?
On a budget?
Metricool has a free tier. AdRoll is paid only.
Go with: Metricool
Want the highest-rated option?
Metricool scores 76/100. AdRoll is unrated.
Go with: Metricool
Value user reviews?
Neither has user reviews yet.
Go with: Metricool
3 Questions to Help You Decide
What's your budget?
AdRoll is paid. Metricool is freemium. Metricool lets you start free.
What's your use case?
AdRoll is a marketing automation tool. Metricool is in social media management. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Metricool
- Higher score: 76/100 vs unrated
- Free tier available
- Our pick for this comparison
AdRoll
- Better fit for marketing automation
The Bottom Line
Metricool (76/100) is our pick.
Frequently Asked Questions
Is AdRoll or Metricool better?
Metricool scores 76/100 in our evaluation. AdRoll is paid and Metricool is freemium.
What are AdRoll and Metricool used for?
AdRoll: AI-powered advertising platform for multi-channel campaigns, audience conversion, and privacy-forward marketing.. Metricool: Plan, measure, and manage social media content and ads all in one powerful platform..
What does AdRoll cost vs Metricool?
AdRoll is a paid tool. Metricool is freemium (free tier + paid plans). Visit their websites for detailed pricing.