Moz Pro vs SpyFu: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Moz Pro and SpyFu side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, SpyFu leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Moz Pro
SEO software for smarter marketing
Best for you if:
- • You want domain Authority metric
SpyFu
Competitor SEO and PPC research
Best for you if:
- • You want competitor SEO analysis
| At a Glance | Moz Pro | SpyFu |
|---|---|---|
Starts at | From $49/seat/mo, billed monthly Starter plan | From $29/mo, billed monthly Basic plan |
Category | SEO Tools Marketing | SEO Tools Marketing |
Rating | 4.4/5 G2 4.3 · Capterra 4.5 958 reviews | 4.5/5 G2 4.6 · Capterra 4.4 663 reviews |
Free plan | No | No |
Watch out for | Overage fees for exceeding keyword/crawl limits | Additional users cost $30/month each |
Choose Moz Pro or SpyFu?
Choose Moz Pro if
- You want domain Authority metric
- You want educational resources
Choose SpyFu if
- You want competitor SEO analysis
- You want good keyword research
- Budget matters ($29/mo, billed monthly vs $49/seat/mo, billed monthly)
In-Depth Analysis
Moz Pro
SEO software for smarter marketing
The value improves slightly at the Medium ($179) and Large ($299) tiers for growing businesses needing more extensive SEO capabilities.
Watch out
Overage fees for exceeding keyword/crawl limits
Strengths
- Pro: Domain Authority metric
- Pro: Educational resources
- Pro: Beginner friendly
Weaknesses
- Con: Smaller link index
- Con: Less data than competitors
Key features
SpyFu
Competitor SEO and PPC research
SpyFu's pricing is fair for the features offered, especially with the annual discounts.
Watch out
Additional users cost $30/month each
Strengths
- Pro: Competitor SEO analysis
- Pro: Good keyword research
- Pro: Fair pricing
- Pro: Active development
- Pro: Historical data
Weaknesses
- Con: Less data than Ahrefs
- Con: UI dated
- Con: Learning curve
- Con: Data accuracy varies
- Con: Better alternatives exist
Key features
Plans and prices: Moz Pro vs SpyFu
| Tool | Plans and prices | Source |
|---|---|---|
| Moz Pro |
| moz.com/pricing read Oct 31, 2026 |
| SpyFu |
| spyfu.com/pricing read Oct 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Moz Pro pricing and SpyFu pricing.
Key Takeaways
Moz Pro
- Choose if you want SEO software for smarter marketing
SpyFu
- Lower entry price: $29/mo, billed monthly vs $49/seat/mo, billed monthly
What the data shows
On the data below, SpyFu leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 958 reviews for Moz Pro, 4.5/5 from 663 reviews for SpyFu).
- SpyFu has the lower entry price: $29/mo, billed monthly (Basic) against $49/seat/mo, billed monthly (Starter) for Moz Pro.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Moz Pro and SpyFu compare in 2026?
On the data below, SpyFu leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.4/5 from 958 reviews for Moz Pro, 4.5/5 from 663 reviews for SpyFu). SpyFu has the lower entry price: $29/mo, billed monthly (Basic) against $49/seat/mo, billed monthly (Starter) for Moz Pro.
What are Moz Pro and SpyFu used for?
Moz Pro: SEO software for smarter marketing. SpyFu: Competitor SEO and PPC research.
What does Moz Pro cost vs SpyFu?
Moz Pro's cheapest paid plan is Starter at $49/seat/mo, billed monthly. SpyFu's cheapest paid plan is Basic at $29/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Moz Pro and SpyFu?
Moz Pro's main strength: domain Authority metric. SpyFu's main strength: competitor SEO analysis.