Best AI Share of Voice Tools in 2026
Short answer: Peec AI is the AI share of voice tool to start with in 2026. Its docs define the metric, it refreshes daily on prompts you choose, and Starter is $95 a month with unlimited users. Ahrefs Brand Radar is the pick for a category-wide benchmark without writing prompts. Semrush's AI Visibility Toolkit is $99 a month for one domain, and Similarweb starts at $99 a month billed annually. Profound and Conductor are custom quotes.
10 tools compared on how they define share of voice, how many answers sit behind the number, and what it costs, with prices checked on vendor pages in October 2026.
Pick the tool whose share of voice you can explain in one sentence, and start with Peec AI. Its docs define the metric (your brand mentions divided by all tracked brand mentions, times 100), the data refreshes daily on prompts you choose, and Starter is $95 a month with unlimited users. That matters because a number shown to leadership gets challenged on its denominator first and its trend second. Toolradar data: we track 259 SEO tools, and 133 of them (51%) are paid only, so plan on paying for the dashboard your leadership will see.
Two families of tools exist. Prompt-based tools (Peec, Profound, Otterly, SE Visible, AthenaHQ, Evertune) run your prompt list and count brands in the answers. Panel-based tools (Ahrefs Brand Radar, the Semrush Visibility Overview) report from a prompt database the vendor owns, so you get a category benchmark without writing a single prompt. Prompt-based numbers are yours to control. Panel numbers are faster to stand up and harder to reproduce. Most in-house teams end up wanting one of each, and Similarweb sits between the two.
Methodology: these 10 were ranked for an in-house marketing or brand lead who reports AI share of voice to leadership, against the 259 tools in the SEO tools category. Ranking weighs how clearly the metric is defined, how many answers sit behind it, control over the competitor set, reporting exports, and price. Prices were checked on vendor pages in October 2026.
Agencies reporting across client brands should read the AI visibility tools for agencies guide. Broader brand-side rankings live in the GEO tools guide and the AEO and GEO tools guide, and mention alerts are covered in the AI brand monitoring guide.
Top Picks
Picked by editorial review, informed by G2 and Capterra review volume and rating and by media mentions, the signals behind our category rankings. How we rate
| Tool | Starting price | Rating | Best for |
|---|---|---|---|
| Peec AI | From $95/mo | n/a | In-house teams that need a defensible SOV line at a price a marketing budget can absorb. |
| Ahrefs | Brand Radar from 179 euros/mo (euro page) | 4.5 713 reviews | Teams that want a market benchmark on day one, before anyone writes a prompt list. |
| Semrush | From $99/mo | 4.5 6,361 reviews | Teams already on Semrush that want an SOV line and presentation-ready reports in the same login. |
| Profound | Free trial, then custom | 4.4 325 reviews | Large brands that need SOV by region, topic, and persona across many engines. |
| Similarweb | From $99/mo billed annually | 4.5 1,969 reviews | Teams that report SOV beside traffic and want AI visits and AI mentions in one place. |
| Conductor | Custom quote | n/a | Enterprise SEO and brand teams that need SOV tied to traffic, conversions, and revenue. |
| Evertune | From $800/mo (Pro) | n/a | Brands where a one-point swing has to survive a CFO's questions. |
| SE Ranking | SE Visible from $99/mo | 4.7 2,710 reviews | Teams that want many prompts per dollar and a free trial before committing. |
| AthenaHQ | From $295/mo, free Essential plan | 4.9 66 reviews | Marketing leads who want the SOV number and a recommended action list in the same product. |
| Otterly | From $29/mo | 4.7 44 reviews | A pilot that proves the metric to leadership before you commit to a bigger plan. |
In-house teams that need a defensible SOV line at a price a marketing budget can absorb.
- Pro: The metric is defined in Peec's docs: your mentions divided by total brand mentions, times 100, with a worked example (4 mentions against a competitor's 12 is 25% SOV, even though visibility is 40%). Visibility, position, sentiment, and SOV all refresh daily, so the series is easy to explain in a review.
- Pro: Starter is $95 a month for 50 prompts, 3 models, unlimited users, and 1 project, which is 4,500 AI answers a month. Pro is $245 for 150 prompts and 2 projects. Advanced is $495 for 350 prompts, 5 projects, multi-country tracking, and Looker Studio integration. Annual billing is about 15% cheaper.
- Pro: The performance matrix crosses models, brands, topics, tags, and countries, with a selector for visibility, sentiment, position, or share of voice, so you can answer 'where are we losing' without an export. The Peec AI profile lists the rest of the platform.
- Con: Each plan tracks 3 models, and extra models are add-ons at $35 a month on Starter, $85 on Pro, and $165 on Advanced (monthly billing). A report that must cover five engines costs more than the sticker. Enterprise, with all models, API, and SSO, is custom and annual.
- Con: SOV only counts brands you add. If the competitor list is incomplete, the share is overstated, so the setup step matters as much as the tool.
Peec AI's pricing is on the higher side for businesses just starting with AI search performance tracking.
Watch out
Additional AI models (Gemini, Claude) cost extra on Enterprise.
Teams that want a market benchmark on day one, before anyone writes a prompt list.
- Pro: Ahrefs' API documentation lists a share_of_voice metric by brand, competitors, country, and data source: ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot, Grok, and Claude (custom prompts only). Prompts can come from Ahrefs, from your custom list, or both, which is the cleanest way to cross-check your own SOV against a panel.
- Pro: Brand Radar AI is sold standalone from 179 euros a month, and the buyer also gets an Ahrefs Free account. Custom prompt packages are 46.70 euros a month for 2,500 checks, 93 euros for 7,000, and 234 euros for 25,000. Ahrefs plans include tracked AI prompts: 5 on Lite, 10 on Standard, and 20 on Advanced.
- Pro: Updates are daily on the plan table, and the platforms list includes Perplexity and Copilot alongside Google's surfaces. See the Ahrefs alternatives page if the suite itself is under review.
- Con: The meter is checks, not prompts: one prompt on one platform in one location is one check. 100 prompts run daily on two platforms is 6,000 checks a month, which is the Growth package, and overage is billed monthly at 0.0140 euros a check. Daily tracking across six platforms burns a package fast.
- Con: Prices on the page are in euros for this visitor, and Ahrefs documents the metric only as an estimated share of voice. Ahrefs also notes that Grok currently cannot gather new data. Ask for the calculation in writing before you quote the number.
Ahrefs is the industry standard for backlink analysis and a serious contender for keyword research, but it remains one of the most expensive SEO tools on the market.
Watch out
Crawl credits are consumed per page crawled in Site Audit. A 50K-page site burns half of Lite's 100K monthly allocation in a single audit cycle. Standard's 500K credits handle larger sites but enterprise sites with 500K+ pages will need Advanced.
Teams already on Semrush that want an SOV line and presentation-ready reports in the same login.
- Pro: Semrush defines AI share of voice as your mentions divided by total mentions across all brands in your category, times 100, and its Brand Performance report adjusts for how high the brand appears. That is closer to how a buyer reads an answer than a raw mention count. The Semrush profile covers the wider suite.
- Pro: The toolkit is $99 a month and includes 1 domain for Brand Performance, 25 prompts for Prompt Tracking, 300 daily queries in AI Analysis reports, and 10 CSV exports a day. Semrush One bundles more: Starter tracks 50 prompts and 5 websites, Pro+ tracks 100 and 15, and Advanced tracks 200 and 40.
- Pro: Brand Performance campaigns are shared automatically with every licensed user on a corporate account, and My Reports builds shareable reports from the data. Semrush has been part of Adobe since April 28, 2026, which is relevant if your stack already includes Adobe analytics.
- Con: Brand Performance, where SOV lives, refreshes weekly, and the Visibility Overview draws on Semrush's database of 317 million prompts and responses on ChatGPT, Gemini, AI Overviews, and AI Mode rather than your own list. Do not present the weekly series as a daily one.
- Con: Each additional user needs another $99 license, each extra domain costs $99, and there is no free trial. A team of five analysts is $495 a month before any domain add-on.
Semrush is the most comprehensive all-in-one SEO and digital marketing platform, and its pricing reflects the breadth.
Watch out
Keyword tracking limits are per DAY, not per month: Pro gets 500 keywords total in Position Tracking, not 500 new keywords per month. Once you've added 500 keywords, you must remove old ones to add new
Large brands that need SOV by region, topic, and persona across many engines.
- Pro: Answer Engine Insights reports visibility scores, share of voice, sentiment, citation sources, and competitor rankings, and breaks them out by time, region, topic, and audience persona. Profound runs every tracked prompt daily so the score reflects an average across responses rather than one lucky answer.
- Pro: Enterprise covers ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, and Exa Search, queried through the front-end experiences users see. It adds API access, SSO and SAML, CSV and JSON exports, and all-time data history.
- Pro: The Agency Growth plan includes 400 credits a month per client workspace, which matters if one team reports for several brands. Competitor rankings and sentiment sit beside the SOV figure, so one export carries the whole story.
- Con: No paid price is public. The free trial runs 7 days with 50 unique prompts on ChatGPT, Gemini, and Google AI Overviews, and it excludes the API, SSO, and data exports, so it cannot prove a quarterly report.
- Con: Perplexity, AI Mode, and Copilot are on the custom plan only, so a pilot cannot test the engines a global brand cares about most.
Teams that report SOV beside traffic and want AI visits and AI mentions in one place.
- Pro: AEO Intelligence is $99 a month billed annually ($129 billed monthly) for 1 user, 150 tracked prompts, AI Brand Visibility, Sentiment Analysis, Citation Analysis, and AI Traffic. The $333 plan adds SEO intelligence and six months of history. The Similarweb profile covers the web-analytics side.
- Pro: Definitions are explicit: each answer that mentions the brand scores one point, and Brand Mention Share is your share of all brand mentions across the prompts in your tracked topics. The competitor view shows the top 30 brands per topic, with share of voice, sentiment, and citation-source comparisons.
- Pro: Coverage is ChatGPT, Google AI Mode, Gemini, and Perplexity for brand tracking, with traffic trackers for Claude, Grok, DeepSeek, and Copilot. Data appears within an hour of setup and updates daily.
- Con: The $99 plan is one user with three months of history, which is short for a year-over-year narrative. The brand tracker list does not name Google AI Overviews or Copilot, so check coverage against the engines your leadership asks about.
- Con: Prompt count (150) is fixed on the self-serve plans, and the deeper plans mostly add SEO and ad intelligence rather than more AI prompts.
It's best suited for established marketing agencies or larger companies with significant budgets.
Watch out
Monthly billing is standard, annual not shown for lower tiers
Enterprise SEO and brand teams that need SOV tied to traffic, conversions, and revenue.
- Pro: Conductor's AI Share of Voice benchmarking reports a mention-based share (your share of the conversation) and a citation-based share (your share of the sources driving AI traffic). The entire-market view includes publishers, AI engines, and unknown sources, while the tracked-competitors view uses custom labels to keep executive reporting focused.
- Pro: The platform tracks visibility across ChatGPT, Gemini, Copilot, Claude, and traditional search, and connects it to traffic, conversions, and revenue. That is the link a CMO usually asks for after the first SOV slide.
- Pro: Plans are Essentials, Growth, and Enterprise, with published limits: Essentials covers 5 tracked competitors and 500 keywords, and Growth covers 25 competitors, 5,000 keywords, and 2,500 AI search credits a year. Essentials has a Try for Free option.
- Con: No dollar price is published, and pricing is usage-based, so budget by asking for the credit math rather than comparing stickers.
- Con: The home page names ChatGPT, Gemini, Copilot, and Claude for tracking. Confirm Perplexity and Google AI Mode coverage in the contract if your report needs them.
Conductor's all-custom pricing is typical for an enterprise SEO and AEO platform, but the lack of any published starting price makes it hard to call generous.
Brands where a one-point swing has to survive a CFO's questions.
- Pro: Evertune asks each prompt 100 times per model and says that brings the margin of error to about one point overall and two at topic level. Its July 2026 analysis of 10,000 running-shoe responses shows the contrast: a single pass left a margin of 31 points either way at topic level. The statistics argument is the strongest in this category.
- Pro: Pro is listed at $800 a month for 100,000 prompts tracked across 11 AI models, daily, weekly, or monthly, with 25 AI-optimized articles a month and global country and language tracking. The AI Brand Index combines how often you appear with where you rank into one AI Brand Score.
- Pro: Prompts come from EverPanel, a panel of more than 150 million real user prompts, so the list reflects how buyers ask rather than how marketers guess.
- Con: The price is the highest listed in this guide, and onboarding is demo-led. Enterprise adds a success manager, AI bot analytics, and SSO at a custom price.
- Con: The headline metric is a composite score of mentions and rank, not a plain mention share, so confirm how it maps to the SOV your leadership already uses.
Without more information, it's hard to justify this cost against potential ROI.
Teams that want many prompts per dollar and a free trial before committing.
- Pro: SE Visible Basic is $99 a month ($79 billed annually) for 200 prompts, about 30,000 AI answers a month, and 3 projects. Core is $189 ($151 annually) for 450 prompts and 5 projects. Plus is $355 ($284 annually) for 1,000 prompts and 10 projects. A 10-day free trial is offered.
- Pro: Every plan covers ChatGPT, Gemini, AI Mode, Perplexity, and AI Overviews, captured through a browser interface rather than an API, and refreshed daily. The API returns Visibility Score, Share of Voice, average position, and the domains and URLs cited.
- Pro: Prompt limits count added prompts, not daily checks, so 200 prompts across five engines is 200 prompts. The SE Ranking profile covers the wider SEO suite and its separate pricing.
- Con: Claude is not supported yet (SE Visible says it will be added), and the Plus tier is booked through a demo rather than a checkout.
- Con: SOV appears in the documented API and metrics, but the product page leads with Visibility Score, so confirm which dashboard widget your leadership will see.
SE Ranking's pricing is quite competitive, especially with the 20% annual discount.
Watch out
Add-ons (AI Search, Content, Local) cost extra
Marketing leads who want the SOV number and a recommended action list in the same product.
- Pro: The Essential plan is free with a $25 credit (300 credits), covering ChatGPT, Perplexity, AI Overviews, Gemini, and Copilot with unlimited members, enough to see whether the brand is named at all. Starter is $295 a month for 3,600 credits and 11 models with unlimited seats.
- Pro: Ask Athena is a plain-language assistant on top of your own prompt data, and AthenaHQ says it answers board-level share-of-voice questions. GA4, Google Search Console, and Shopify integrations tie visibility to traffic and revenue.
- Pro: AthenaHQ reports a customer, Grüns, moving share of voice from 2.0% to 12.6% in 60 days. That is a vendor-published result, so treat it as an upper-end example rather than a benchmark.
- Con: One credit is one AI response, not one prompt, so 3,600 credits across 11 models is about 327 responses per model a month. The free 300 credits disappear in a day of broad tracking.
- Con: API access and extra credits are paid add-ons on Starter, and dashboards for Tableau, Power BI, or Looker are on the custom Enterprise plan.
However, the monthly self-serve at $295 feels expensive given the annual discount.
A pilot that proves the metric to leadership before you commit to a bigger plan.
- Pro: Lite is $29 a month ($25 billed annually) for 15 prompts. Standard is $189 ($160 annually) for 100 prompts, API access (2,000 requests a month), and a Looker Studio connector. Premium is $489 ($422 annually) for 400 prompts. A free trial is offered.
- Pro: Otterly describes Share of AI Voice as the percentage of citations you own against competitors, which suits teams that care about being linked, not only named. Every plan includes unlimited brand reports, unlimited team members, a Brand Visibility Index, and link citation analysis.
- Pro: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot are included in the plan price, in 50-plus countries. The Otterly profile lists the audit and prompt research tools.
- Con: Fifteen prompts on Lite cannot support topic-level SOV. A handful of topics with a few prompts each leaves the margin of error too wide to report beyond a rough direction.
- Con: Claude, Gemini, and Google AI Mode are add-ons. Claude costs $29 a month on Lite, $109 on Standard, and $439 on Premium, so a scope that names Claude changes the invoice.
What AI share of voice measures
AI share of voice is the portion of brand mentions in AI answers that belong to your brand, out of every brand counted for the same prompts. Peec's docs give the cleanest version: SoV equals your mentions divided by total brand mentions, times 100. It is not visibility. Visibility asks in what share of answers you appeared at all. Peec's own example: a brand mentioned 4 times across 10 chats while a competitor is mentioned 12 times has 40% visibility and a 25% share of voice (4 divided by 16).
Every vendor picks a different denominator. Semrush weights share of voice by how many times a brand is mentioned and how high it appears. Conductor reports two numbers, a mention-based share and a citation-based share. Otterly calls its version Share of AI Voice and defines it as the percentage of citations you own against competitors. Similarweb scores one point for each answer that mentions a brand and reports Brand Mention Share across tracked topics. Ahrefs documents its metric as an estimated share of voice.
The practical rule: compare a brand to itself over time inside one tool, and never compare a 14% in one product with a 14% in another.
Why the denominator and the sample size decide whether leadership can trust it
Leadership asks for one line, and that line moves for reasons that have nothing to do with your marketing. Add a competitor and the denominator grows. Add ten prompts and the topic mix shifts. An engine changes its default model and every brand's mention rate moves overnight. A credible SOV report holds the prompt list and competitor list fixed for a quarter and says so on the slide.
The second problem is sample size. At a 30% mention rate, 100 answers carry a 95% margin of error of about nine points, and 1,000 answers carry about three. That is the standard formula for independent samples, so read it as a floor on the noise. Evertune's own analysis (July 2026, 10,000 running-shoe responses) shows the effect: with each prompt asked once, the topic-level margin of error was 31 points either way; sampled 100 times, it was 2. Peec counts answers as prompts times models times days, so a topic with 10 prompts on 3 models over 30 days is 900 answers, about a three-point margin.
Report SOV as a trend with its answer count beside it. A two-point move on a few dozen answers is noise.
Key Features to Look For
A written definition of the metric (Essential)
Control over the competitor set (Essential)
SOV is a share of whatever you count. Conductor offers an entire-market view that includes publishers and the AI engines themselves, plus a tracked-competitors view with custom labels such as Review Site and Business Competitor. Peec measures against the brands you add. Know which denominator the dashboard shows by default.
Answers behind each number (Essential)
Peec's Starter plan is 4,500 AI answers a month (50 prompts on 3 models, daily). SE Visible's Basic plan is about 30,000. Evertune asks each prompt 100 times per model. Fewer answers mean wider error bars, especially at topic level, so ask for the count behind every chart.
Your prompts or the vendor's panel (Important)
Ahrefs lets Brand Radar run on its own prompt database, your custom prompts, or both. Semrush's Visibility Overview draws on a database of 317 million prompts and responses. A panel gives a fast category benchmark. Your own list gives a series you can reproduce and explain.
A split by engine (Important)
Share of voice differs by engine, so a single blended number hides the story. Peec's performance matrix crosses models, brands, topics, tags, and countries with a share-of-voice selector. Profound reports by platform, region, topic, and persona. Check that the engines you report are in the plan, since Peec and Otterly sell some as add-ons.
Reporting that reaches the slide deck (Important)
Looker Studio connectors (Peec Advanced, Otterly Standard), an API (Ahrefs, SE Visible, Peec Enterprise), CSV exports, and Semrush's My Reports all move the number out of the vendor's UI. A screenshot is not a reporting workflow when the board meets every quarter.
History and refresh rate (Nice to have)
Peec, Profound, Similarweb, and SE Visible refresh daily. Semrush's Brand Performance reports, where its SOV lives, refresh weekly. Similarweb's $99 plan keeps three months of history. A quarterly narrative needs more than that, so check how far back the series goes before you promise a year-over-year chart.
What to weigh before you buy
Freeze the prompt list and the competitor list before the first report, then change them only at a quarter boundary and mark the break on the chart.
Count answers per topic, not only prompts per plan. A 200-prompt plan on five engines is 1,000 daily answers, but split across ten topics it is thin.
Check which engines are in the sticker price. Peec sells extra models at $35 a month on Starter, and Otterly sells Claude, Gemini, and AI Mode as add-ons.
Confirm the export path early. If the dashboard cannot reach Looker Studio, an API, or a CSV, you will be rebuilding charts by hand every month.
Evaluation Checklist
Ask each vendor to write the SOV formula and name the denominator, then confirm in the trial that the dashboard matches it.
Run your ten most important prompts by hand in each engine and compare the brands named with what the tool recorded.
Add a competitor mid-trial and check whether the history re-bases or the series breaks.
Export the SOV series to CSV, Looker Studio, or the API and rebuild the leadership chart outside the vendor UI.
Count the answers behind one topic and compute the margin of error before you promise a topic-level view.
Check that the engines your leadership names are in the plan, not in an add-on column.
Pricing Overview
Pilot a short prompt list
Free to $29 a month
Entry tier for a real series
Peec Starter ($95), SE Visible Basic ($99), the Semrush toolkit ($99), and Similarweb AEO Intelligence ($99 billed annually, $129 monthly) are the first plans that can carry a daily trend.
About $95 to $99 a month
More prompts, engines, and projects
Otterly Standard ($189), Peec Pro ($245), AthenaHQ Starter ($295), and Peec Advanced ($495) fit a team tracking several product lines or countries.
$189 to $495 a month
Market benchmark as an add-on
Ahrefs Brand Radar AI starts at 179 euros a month standalone, with custom prompt packages from 46.70 euros, and suits teams that want the whole-category view.
From 179 euros a month
Pricing Comparison
| Tool | Entry price | SOV basis | Prompts or panel | Refresh and trial |
|---|---|---|---|---|
$95/mo Starter | Mentions divided by all tracked brand mentions | 50 prompts, 3 models, 4,500 answers/mo | Daily, free trial | |
Ahrefs | 179 euros/mo Brand Radar AI (euro page) | Estimated share of voice | Ahrefs prompt database plus custom prompts | Daily, Ahrefs Free account |
Semrush | $99/mo toolkit | Mention share, weighted by position | 25 tracked prompts, 1 domain | Brand Performance weekly, no trial |
Profound | Custom | Visibility score and share of voice | Custom prompt volume, 9 engines | Daily, 7-day trial on 3 engines |
Similarweb | $99/mo billed annually ($129 monthly) | Brand Mention Share | 150 tracked prompts, top 30 brands per topic | Daily, free trial |
Conductor | Custom quote | Mention-based and citation-based SOV | Topics and credits by tier | Try for Free on Essentials |
Evertune | $800/mo Pro | AI Brand Score from mentions and rank | 100,000 prompts across 11 models | Daily, weekly, or monthly, demo |
SE Ranking (SE Visible) | $99/mo Basic | Share of Voice and Visibility Score via API | 200 prompts, 5 engines | Daily, 10-day trial |
$295/mo Starter | Share of voice against competitors | 3,600 credits, 1 per response | Free Essential plan | |
Otterly | $29/mo Lite | Share of AI Voice (citations) | 15 prompts, 4 engines | Free trial |
Prices from vendor pages in October 2026: Peec pricing, Ahrefs pricing (shown in euros), Semrush AI Visibility Toolkit, Profound pricing, Similarweb AI Brand Visibility, Conductor pricing, Evertune pricing, SE Visible pricing, AthenaHQ pricing, Otterly pricing.
Mistakes to Avoid
- ×
Comparing a 14% share of voice in one tool with a 14% in another, when each uses a different denominator and prompt set.
- ×
Reporting topic-level SOV from a 15-prompt plan, where a few answers move the number by several points.
- ×
Changing the competitor list mid-quarter without marking the break, which makes the trend look like a win or a loss.
- ×
Presenting Semrush's weekly Brand Performance share as a daily series.
- ×
Counting branded prompts in the share. Peec classifies prompts as branded or non-branded so you can filter them out, and the discovery number is the one that matters.
- ×
Buying a $99 per-user toolkit for five analysts and discovering the bill is $495 a month before extra domains.
Expert Tips
- →
Report three numbers together: visibility, share of voice, and average position. A rising SOV with a falling position means you are mentioned more but ranked lower.
- →
Start with non-branded prompts, since a shopper who types your brand name will see you. Filter branded prompts out of the headline number.
- →
- →
Pair SOV with AI referral traffic. Similarweb's AI Traffic and Peec's agent analytics show visits from AI assistants, which answers the question of whether mentions turn into sessions.
- →
Switch to annual billing only after the first quarter of data. Peec and Otterly both discount annual plans by roughly 15%, which is worth it once the metric is settled.
- →
Write the definition of share of voice on the slide, in one line, with the prompt count and date range. It ends most of the debate before it starts.
Red Flags to Watch For
-
A vendor that cannot state its denominator or says the formula is proprietary.
-
A share of voice chart with no answer count, prompt count, or date range beside it.
-
History that silently re-bases when you add or remove a competitor.
-
A metric labeled share of voice that is really visibility, meaning the share of answers that mention you at all.
-
A trial that omits engines your report must cover, such as Profound's trial leaving out Perplexity, AI Mode, and Copilot.
The Bottom Line
Buy Peec AI Starter at $95 a month when you need a daily SOV line against named competitors and a definition you can defend. Add Ahrefs Brand Radar when leadership asks how that line compares with the whole category. Choose Conductor or Profound when SOV has to roll up across regions and brands under a contract, and Evertune when sampling noise is the objection. Start with Peec, freeze your prompt and competitor lists for a quarter, and report every SOV with its answer count.
Frequently Asked Questions
What is the best AI share of voice tool in 2026?
Peec AI is the best starting point for an in-house team. Its docs define share of voice (your mentions divided by total brand mentions, times 100), it refreshes daily, and Starter is $95 a month with unlimited users. Ahrefs Brand Radar is the better pick for a category-wide benchmark without prompts, and Conductor or Profound fit enterprise reporting under a contract.
How is AI share of voice calculated?
The common formula is your brand mentions divided by all brand mentions across the same prompts, times 100. Semrush adds position, so a higher mention counts for more than a lower one. Conductor reports a mention-based and a citation-based share. Otterly counts citations. Similarweb reports Brand Mention Share across tracked topics. The formula differs by tool, so compare a brand only with itself.
What is a good AI share of voice?
There is no universal benchmark, because the number depends on how many brands are in the count. Par is one divided by the number of brands: with eight tracked brands, 12.5% is an even share. Judge yourself against that par, against your closest competitor, and against your own trend over a fixed quarter rather than against a figure from another category.
How many prompts do I need for a reliable share of voice?
Count answers, not prompts. At a 30% mention rate, 100 answers carry a margin of error near nine points and 1,000 carry about three. A topic with 10 prompts on 3 models over 30 days is 900 answers. For topic-level reporting, aim for roughly 1,000 answers per topic, or use a tool that samples each prompt many times, such as Evertune.
Is there a free tool for AI share of voice?
Peec AI or Ahrefs Brand Radar for share of voice?
Choose Peec when you want a series on prompts you wrote, with a documented formula, from $95 a month. Choose Ahrefs Brand Radar when you want a market-level benchmark from Ahrefs' prompt database, from 179 euros a month standalone. Many teams run both, and a large gap between the two usually means the custom prompt list is not representative of the category.
Cite this page: Toolradar, "Best AI Share of Voice Tools in 2026", updated October 2026, https://toolradar.com/guides/best-ai-share-of-voice-tools
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