What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the process of optimizing a brand's presence and content to improve its visibility, sentiment, and recommendations within generative AI platforms like ChatGPT, AI Overviews, Gemini, and Claude, as opposed to traditional search engines.
How does Evertune measure AI brand visibility and sentiment?
Evertune measures AI brand visibility and sentiment through its AI Brand Index, which prompts AI platforms thousands of times to calculate a brand's frequency of inclusion, average position, and an overall AI Brand Score. It also uses Word Association to analyze the language and sentiment associated with brand mentions.
Can Evertune help with content creation for AI?
Yes, Evertune provides an AI Content Strategy feature that unlocks customer preferences, identifies influential sources, and creates data-driven content optimized for AI search visibility. It delivers playbooks for brands to win customers through AI chatbot conversations and can generate ready-to-publish blog posts.
What is AI Retargeting and how does it work?
AI Retargeting allows brands to reach users who click through citations from AI responses to validate sources. Evertune identifies the exact URLs AI models frequently cite in a category and connects with platforms like The Trade Desk and Index Exchange to run programmatic campaigns on those URLs, ensuring ads are present when users fact-check.
How does Evertune gather its user insights and data?
Evertune gathers insights through a combination of direct API access to LLMs, AI consumer app data, and its proprietary EverPanel, a consumer panel of 25 million real people balanced to reflect internet demographics. This allows for tracking real AI adoption rates, prompt volumes, and user behavior.
What kind of brands use Evertune?
Evertune is trusted by Fortune 500 brands across a wide range of verticals, including Finance, Retail/E-Commerce, Automotive, Pharma, Tech, Travel, Food/Beverage, Entertainment, CPG, and B2B.