Brand24

Name: Brand24
Brand: Brand24
Price: 149 USD
Rating: 4.6 (359 reviews)

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Track online conversations about your brand in real-time

From $149/mo, free trial

Paid Marketing Analytics Brand Monitoring Competitive Intelligence

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4.6 (359 across the web)

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Reviews on G2

359 reviews tracked

The Bottom Line

Updated May 26, 2026

Price: From $149/mo, free trial. Compare plans

Key facts

AI social listening tool monitoring 25 million sources in real-time for brand mentions
Sentiment analysis, influencer scoring, and competitor tracking across social media, news, and podcasts
Instant alerts with AI Insights that automatically summarize and interpret mention data

Pros

Good social listening
Sentiment analysis
Influencer tracking
Fair pricing
Good reporting

Cons

Data limits
Accuracy varies
Learning curve
Limited historical data
Some features basic

What is Brand24?

Editorial review

Brand24 is an AI-powered social listening and media monitoring tool that tracks brand mentions across social media, news, blogs, forums, podcasts, and reviews. The platform helps businesses understand what people are saying about their brand online in real-time. The platform monitors Facebook, Instagram, Twitter/X, Reddit, YouTube, TikTok (on higher plans), news sites, and blogs. AI-powered sentiment analysis categorizes mentions as positive, negative, or neutral. Advanced features include topic analysis, influencer identification, and competitive benchmarking. Brand24 provides analytics dashboards, customizable reports, and alerts for mention spikes or sentiment changes. Note that Brand24 focuses exclusively on social listening-it does not include publishing, scheduling, or community management features.

Available on: Web

Louis Corneloup Updated May 26, 2026 · how we evaluate Source brand24.com ↗

Ratings Across the Web

4.6 (359 reviews)

Brand24 holds an aggregate rating of 4.6 out of 5 from 359 reviews across G2, last checked September 17, 2026.

G2 359 reviews

4.6/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Social monitoring
Brand mentions
Sentiment analysis
Influencer identification
Competitive analysis
Report generation

Pricing Plans

Free Trial

Pricing checked Oct 10, 2026

Brand24 plans and prices, checked October 2026
Plan	Price	Details
Individual	$149/month	3 keywords 2K mentions/month 1 user +2 more Show less 12-hour updates AI Sentiment Analysis
Team	$249/month	7 keywords 10K mentions/month Unlimited users +2 more Show less Hourly updates Priority support
Pro	$299/month	12 keywords 40K mentions/month Real-time updates +3 more Show less AI Events Detection AI Brand Assistant Lightning Search
Business	$499/month	25 keywords 100K mentions/month Client success lead +3 more Show less AI Insights (5 projects) Unlimited AI Topics Advanced reports
Enterprise	$1,499/month	Custom keywords Custom mentions Dedicated consulting +1 more Show less All AI features unlimited

Calculate your cost View full pricing

Is Brand24 worth the price?

Fair value

For that price, you get real-time monitoring across social media, news, blogs, forums, and podcasts, plus AI-powered sentiment analysis and brand insights.

The Individual plan is severely limited (3 keywords, 2K mentions, 12-hour update delay) and feels like a trial rather than a real tier. The Team plan ($299/month) is where Brand24 becomes genuinely useful with hourly updates and 10K mentions.

Hidden Costs & Gotchas

This is not included in any standard tier.

The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day.

Mention limits are hard caps

Individual gets 2K/month, Team gets 10K, Pro gets 40K, Business gets 100K. Exceeding your limit means missed mentions, not overages.

Keywords are the primary scarcity metric. If you monitor your brand name, one product, and one competitor, you have already exhausted your quota.

Full Brand24 pricing: every plan, hidden costs and alternatives

How Brand24's pricing compares

At $149/mo, billing unit not specified, Brand24 is mid-range of its 3 comparable direct competitors ($49 to $199/mo across the set).

Agorapulse

$49

Brand24

$149

ChatFeatured

$150

Sprout Social

$199

Entry paid plan, monthly. Pricing checked Oct 10, 2026.

Reviews

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4.6/5

Across 359 verified user reviews on G2

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Best Brand24 Alternatives

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Brand24 FAQ

How does Brand24 help businesses understand online conversations?

Brand24 is an AI-powered social listening and media monitoring tool that tracks brand mentions across various online sources. It helps businesses understand what people are saying about their brand in real-time by monitoring social media, news, blogs, forums, podcasts, and reviews.

Which social media platforms does Brand24 monitor?

Brand24 monitors several key social media platforms including Facebook, Instagram, Twitter/X, Reddit, and YouTube. TikTok monitoring is also available on higher-tier plans, alongside news sites and blogs.

What kind of user or team benefits most from Brand24?

Marketing teams, analytics professionals, and those focused on brand monitoring or competitive intelligence can benefit significantly from Brand24. Its features are designed to support strategies related to understanding public perception and market trends.

How does Brand24 compare to a tool like Mention?

Brand24, similar to Mention, offers strong social listening capabilities and sentiment analysis. However, Brand24 focuses exclusively on monitoring and analytics, whereas some competitors might offer broader features like publishing or community management.

What are the main limitations of using Brand24?

Brand24 has some limitations, including data limits and varying accuracy in its analyses. Users may also experience a learning curve, and the platform provides limited historical data, with some features being basic.

Does Brand24 include a free tier?

Brand24 is a paid product and does not include a permanently free tier. Its pricing model is structured for paid subscriptions to access its social listening and media monitoring features.

Can Brand24 identify key influencers related to a brand?

Yes, Brand24 includes advanced features for influencer identification. This allows users to pinpoint influential voices discussing their brand or industry online.

Source: brand24.com

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