Track online conversations about your brand in real-time
Visit WebsiteThe Bottom Line
Entry price
Paid plans only
Biggest pro
Good social listening
Biggest con
Data limits
TL;DR - Brand24
- AI social listening tool monitoring 25 million sources in real-time for brand mentions
- Sentiment analysis, influencer scoring, and competitor tracking across social media, news, and podcasts
- Instant alerts with AI Insights that automatically summarize and interpret mention data
What is Brand24?
Available on: Web
Pros & Cons
Pros
- Good social listening
- Sentiment analysis
- Influencer tracking
- Fair pricing
- Good reporting
Cons
- Data limits
- Accuracy varies
- Learning curve
- Limited historical data
- Some features basic
Ratings Across the Web
Brand24 holds an aggregate rating of 4.6 out of 5 from 612 reviews across G2 and Capterra, last checked August 24, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Free TrialPricing checked Aug 18, 2026
Individual
$149/month
- 3 keywords
- 2K mentions/month
- 1 user
- 12-hour updates
- AI Sentiment Analysis
Team
$249/month
- 7 keywords
- 10K mentions/month
- Unlimited users
- Hourly updates
- Priority support
Pro
$299/month
- 12 keywords
- 40K mentions/month
- Real-time updates
- AI Events Detection
- AI Brand Assistant
- Lightning Search
Business
$499/month
- 25 keywords
- 100K mentions/month
- Client success lead
- AI Insights (5 projects)
- Unlimited AI Topics
- Advanced reports
Enterprise
$1,499/month
- Custom keywords
- Custom mentions
- Dedicated consulting
- All AI features unlimited
Is Brand24 worth the price?
Brand24 is a capable social listening tool, but it is one of the most expensive options in its category, the cheapest plan starts at $199/month (annual), and the most popular Pro plan is $399/month.
For that price, you get real-time monitoring across social media, news, blogs, forums, and podcasts, plus AI-powered sentiment analysis and brand insights. The Individual plan is severely limited (3 keywords, 2K mentions, 12-hour update delay) and feels like a trial rather than a real tier.
The Team plan ($299/month) is where Brand24 becomes genuinely useful with hourly updates and 10K mentions. The Pro plan ($399/month) is the sweet spot, it unlocks real-time updates, AI sentiment analysis, and events detection that justify the premium.
Hidden cost: API access is $99/month extra on top of any plan, and the Smart Context Search add-on is also paid separately.
Hidden Costs & Gotchas
API access costs $99/month extra on top of your plan subscription. This is not included in any standard tier.
Smart Context Search is a paid add-on, not included in base plans, pricing is not publicly listed.
The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day. Real-time monitoring only starts at the Pro plan ($399/month annual).
Mention limits are hard caps
Individual gets 2K/month, Team gets 10K, Pro gets 40K, Business gets 100K. Exceeding your limit means missed mentions, not overages.
Keywords are the primary scarcity metric. At $199/month you get only 3 keywords. If you monitor your brand name, one product, and one competitor, you have already exhausted your quota.
Annual billing is effectively mandatory, monthly prices are $50-100/month higher ($249 vs $199 for Individual, $499 vs $399 for Pro).
The 30-day money-back guarantee excludes custom Enterprise plans.
How Brand24 Compares to Competitors
Brand24 sits in the mid-market between free tools (Google Alerts) and enterprise platforms (Brandwatch, Meltwater). Its closest competitor is Mention, which offers similar features at lower price points, Mention Solo ($41/month) monitors 2 keywords for 5K mentions, making it a more accessible starting point. Sprout Social bundles social listening with publishing and engagement tools, often making it better value for teams that need an all-in-one social media platform. Brandwatch and Talkwalker are significantly more expensive but offer deeper analytics, larger historical databases, and better enterprise integrations. Brand24 differentiates with its AI-powered features (sentiment analysis, brand assistant, events detection) which smaller competitors lack, but its keyword-based pricing model makes scaling expensive, monitoring 10+ keywords requires the $399-599/month tiers.
How Brand24's pricing compares
At $149/mo, Brand24 is mid-range of its 3 direct competitors ($49 to $199/mo across the set).
Entry paid plan, monthly. Pricing checked Aug 18, 2026.
Reviews
Review Brand24, get a free AI guide
Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.
Across 612 verified user reviews on G2, Capterra
Add your hands-on experience using the offer above to help the next buyer.
Best Brand24 Alternatives
Top alternatives based on features, pricing, and user needs.
Social media management & analytics
Streamline social media management and boost engagement
Monitor brand mentions, track coverage, and measure sentiment
Monitor the web, analyze online conversations, and manage social media with one powerful tool.
Consumer intelligence platform
Social listening and analytics
AI SEO execution that closes competitor gaps and drives traffic
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
Brand24 FAQ
How does Brand24 help businesses understand online conversations?
Which social media platforms does Brand24 monitor?
What kind of user or team benefits most from Brand24?
How does Brand24 compare to a tool like Mention?
What are the main limitations of using Brand24?
Does Brand24 include a free tier?
Can Brand24 identify key influencers related to a brand?
Source: brand24.com