Brand24

Name: Brand24
Brand: Brand24
Price: 149 USD
Rating: 4.6 (583 reviews)

Unclaimed Editor reviewed

Track online conversations about your brand in real-time

Marketing Analytics Brand Monitoring Competitive Intelligence

Visit Website

4.6(583 across the web)

PaidVisit Website

Reviews onG2Capterra

583 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Good social listening

Biggest con

Data limits

TL;DR - Brand24

AI social listening tool monitoring 25 million sources in real-time for brand mentions
Sentiment analysis, influencer scoring, and competitor tracking across social media, news, and podcasts
Instant alerts with AI Insights that automatically summarize and interpret mention data

Pricing: Paid only

Best for: Enterprises & pros

4.6/5 across review platforms

What is Brand24?

Editorial review

Brand24 is an AI-powered social listening and media monitoring tool that tracks brand mentions across social media, news, blogs, forums, podcasts, and reviews. The platform helps businesses understand what people are saying about their brand online in real-time. The platform monitors Facebook, Instagram, Twitter/X, Reddit, YouTube, TikTok (on higher plans), news sites, and blogs. AI-powered sentiment analysis categorizes mentions as positive, negative, or neutral. Advanced features include topic analysis, influencer identification, and competitive benchmarking. Brand24 provides analytics dashboards, customizable reports, and alerts for mention spikes or sentiment changes. Note that Brand24 focuses exclusively on social listening-it does not include publishing, scheduling, or community management features.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcebrand24.com ↗

Pros & Cons

Pros

Good social listening
Sentiment analysis
Influencer tracking
Fair pricing
Good reporting

Cons

Data limits
Accuracy varies
Learning curve
Limited historical data
Some features basic

Ratings Across the Web

4.6(583 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Social monitoringBrand mentionsSentiment analysisInfluencer identificationCompetitive analysisReport generation

Pricing Plans

Free Trial

Individual

$149

3 keywords
2K mentions/month
1 user
12-hour updates
AI Sentiment Analysis

Team

$249

7 keywords
10K mentions/month
Unlimited users
Hourly updates
Priority support

Pro

$299

12 keywords
40K mentions/month
Real-time updates
AI Events Detection
AI Brand Assistant
Lightning Search

Business

$499

25 keywords
100K mentions/month
Client success lead
AI Insights (5 projects)
Unlimited AI Topics
Advanced reports

Enterprise

$1,499

Custom keywords
Custom mentions
Dedicated consulting
All AI features unlimited

Calculate your cost View full pricing

How Brand24's pricing compares

At $149/mo, Brand24 is mid-range of its 2 direct competitors ($49 to $199/mo across the set).

Agorapulse

$49

Brand24

$149

Sprout Social

$199

Entry paid plan, monthly.

Reviews

4.6/5

Across 583 verified user reviews on G2, Capterra

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Best Brand24 Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Sprout SocialPaid

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AgorapulseFreemium

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MeltwaterPaid

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MentionPaid

Monitor the web, analyze online conversations, and manage social media with one powerful tool.

4.3

TalkwalkerPaid

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AwarioPaid

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Brand24 FAQ

What social platforms does Brand24 monitor?

Brand24 monitors Facebook, Instagram, Twitter/X, Reddit, blogs, news, and forums on all plans. YouTube, TikTok, LinkedIn, podcasts, and reviews require higher-tier plans (Pro or Enterprise).

Does Brand24 offer real-time monitoring?

Real-time updates are only available on Pro and Enterprise plans. Individual plan updates every 12 hours, Team plan updates hourly.

Is there a free trial?

Yes, Brand24 offers a 14-day free trial with no credit card required. You can cancel your subscription at any time with no commitment.

Can Brand24 identify influencers?

Yes, influencer identification and scoring is available on Pro and Enterprise plans. This helps identify key voices talking about your brand or industry.

Does Brand24 include social media publishing?

No, Brand24 is exclusively a social listening tool. It doesn't include publishing, scheduling, or comment management features. You'll need a separate tool for social media management.

Source: brand24.com

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