Brand24

Name: Brand24
Brand: Brand24
Price: 149 USD
Rating: 4.6 (583 reviews)

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Track online conversations about your brand in real-time

Marketing Analytics Brand Monitoring Competitive Intelligence

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4.6(583 across the web)

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Reviews onG2Capterra

583 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Good social listening

Biggest con

Data limits

TL;DR - Brand24

AI social listening tool monitoring 25 million sources in real-time for brand mentions
Sentiment analysis, influencer scoring, and competitor tracking across social media, news, and podcasts
Instant alerts with AI Insights that automatically summarize and interpret mention data

Pricing: Paid only

Best for: Enterprises & pros

4.6/5 across review platforms

What is Brand24?

Editorial review

Brand24 is an AI-powered social listening and media monitoring tool that tracks brand mentions across social media, news, blogs, forums, podcasts, and reviews. The platform helps businesses understand what people are saying about their brand online in real-time. The platform monitors Facebook, Instagram, Twitter/X, Reddit, YouTube, TikTok (on higher plans), news sites, and blogs. AI-powered sentiment analysis categorizes mentions as positive, negative, or neutral. Advanced features include topic analysis, influencer identification, and competitive benchmarking. Brand24 provides analytics dashboards, customizable reports, and alerts for mention spikes or sentiment changes. Note that Brand24 focuses exclusively on social listening-it does not include publishing, scheduling, or community management features.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcebrand24.com ↗

Pros & Cons

Pros

Good social listening
Sentiment analysis
Influencer tracking
Fair pricing
Good reporting

Cons

Data limits
Accuracy varies
Learning curve
Limited historical data
Some features basic

Ratings Across the Web

4.6(583 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Social monitoringBrand mentionsSentiment analysisInfluencer identificationCompetitive analysisReport generation

Pricing Plans

Free Trial

Pricing checked Jul 9, 2026

Individual

$149/month

3 keywords
2K mentions/month
1 user
12-hour updates
AI Sentiment Analysis

Team

$249/month

7 keywords
10K mentions/month
Unlimited users
Hourly updates
Priority support

Pro

$299/month

12 keywords
40K mentions/month
Real-time updates
AI Events Detection
AI Brand Assistant
Lightning Search

Business

$499/month

25 keywords
100K mentions/month
Client success lead
AI Insights (5 projects)
Unlimited AI Topics
Advanced reports

Enterprise

$1,499/month

Custom keywords
Custom mentions
Dedicated consulting
All AI features unlimited

Calculate your cost View full pricing

How Brand24's pricing compares

At $149/mo, Brand24 is mid-range of its 2 direct competitors ($49 to $199/mo across the set).

Agorapulse

$49

Brand24

$149

Sprout Social

$199

Entry paid plan, monthly. Pricing checked Jul 9, 2026.

Reviews

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4.6/5

Across 583 verified user reviews on G2, Capterra

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Best Brand24 Alternatives

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TalkwalkerPaid

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AwarioPaid

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Brand24 FAQ

How does Brand24 help businesses understand online conversations?

Brand24 is an AI-powered social listening and media monitoring tool that tracks brand mentions across various online sources. It helps businesses understand what people are saying about their brand in real-time by monitoring social media, news, blogs, forums, podcasts, and reviews.

Which social media platforms does Brand24 monitor?

Brand24 monitors several key social media platforms including Facebook, Instagram, Twitter/X, Reddit, and YouTube. TikTok monitoring is also available on higher-tier plans, alongside news sites and blogs.

What kind of user or team benefits most from Brand24?

Marketing teams, analytics professionals, and those focused on brand monitoring or competitive intelligence can benefit significantly from Brand24. Its features are designed to support strategies related to understanding public perception and market trends.

How does Brand24 compare to a tool like Mention?

Brand24, similar to Mention, offers strong social listening capabilities and sentiment analysis. However, Brand24 focuses exclusively on monitoring and analytics, whereas some competitors might offer broader features like publishing or community management.

What are the main limitations of using Brand24?

Brand24 has some limitations, including data limits and varying accuracy in its analyses. Users may also experience a learning curve, and the platform provides limited historical data, with some features being basic.

Does Brand24 include a free tier?

Brand24 is a paid product and does not include a permanently free tier. Its pricing model is structured for paid subscriptions to access its social listening and media monitoring features.

Can Brand24 identify key influencers related to a brand?

Yes, Brand24 includes advanced features for influencer identification. This allows users to pinpoint influential voices discussing their brand or industry online.

Source: brand24.com

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