Brand24 vs Metricool: Which Should You Choose in 2026?
Choosing between Brand24 and Metricool comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Brand24
Social media monitoring
Best for you if:
- • You want the higher-rated option (8.9/10 vs 7.6/10)
- • AI social listening tool monitoring 25 million sources in real-time for brand mentions
- • Sentiment analysis, influencer scoring, and competitor tracking across social media, news, and podcasts
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want to try before committing
- • All-in-one social media planning, scheduling, and analytics.
- • Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
| At a Glance |  Brand24 |  Metricool |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Social Media Management | Social Media Management |
Rating | 89/100 | 76/100 |
| Feature | Brand24 | Metricool |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 89 | 76 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Social Media ManagementBrand Monitoring | Social Media ManagementAdvertising |
How Brand24 and Metricool Compare
Brand24
Social media monitoring
Paid · 89/100 score
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Free tier available · 76/100 score
Who Should Use What?
On a budget?
Metricool has a free tier. Brand24 is paid only.
Go with: Metricool
Want the highest-rated option?
Brand24: 89/100. Metricool: 76/100.
Go with: Brand24
Value user reviews?
Neither has user reviews yet.
Go with: Brand24
3 Questions to Help You Decide
What's your budget?
Brand24 is paid. Metricool is freemium. Metricool lets you start free.
What's your use case?
Both are social media management tools. Compare their specific features to decide.
How important are ratings?
Brand24 scores higher: 89/100 vs 76/100.
Key Takeaways
Brand24
- Higher score: 89/100 vs 76
- Our pick for this comparison
Metricool
- Has a free tier
The Bottom Line
Brand24 (89/100) is our pick. Metricool has a free tier if you want to test without paying.
Frequently Asked Questions
Is Brand24 or Metricool better?
Brand24 scores 89/100 in our evaluation. Brand24 is paid and Metricool is freemium.
What are Brand24 and Metricool used for?
Brand24: Social media monitoring. Metricool: Plan, measure, and manage social media content and ads all in one powerful platform..
What does Brand24 cost vs Metricool?
Brand24 is a paid tool. Metricool is freemium (free tier + paid plans). Visit their websites for detailed pricing.