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TL;DR - Brandwatch
- Enterprise social listening platform starting around $800/month with custom pricing
- Access to 1 trillion+ historical social posts dating back to 2008 with AI analytics
- Comprehensive competitor benchmarking, trend analysis, and audience insights across platforms
Pricing: Paid only
Best for: Enterprises & pros
Score: 88/100
Pros & Cons
Pros
- Social listening
- Good analytics
- Enterprise ready
- Active development
- Good features
Cons
- Very expensive
- Enterprise focus
- Learning curve
- Complex platform
- Support varies
Key Features
Social listeningConsumer intelligenceInfluencer marketingContent marketingCrisis managementAI analytics
Pricing Plans
Free TrialConsumer Intelligence
Custom
- Free demo available
- Social listening
- Analytics for researchers
- Conversation analysis
Social Media Management
Custom
- All-in-one social platform
- Content collaboration
- Channel management
Influencer Marketing
Custom
- Influencer discovery
- Campaign reporting
- Relationship management
About Brandwatch
By Toolradar Team·
Brandwatch is an enterprise social listening and consumer intelligence platform that helps brands track, analyze, and act on online conversations at scale. The platform monitors billions of conversations across social media, blogs, forums, news sites, and review platforms, providing AI-powered insights into brand perception, market trends, and consumer sentiment.
The platform combines social listening with social media management capabilities, allowing teams to both monitor conversations and engage with audiences from a unified interface. Brandwatch uses advanced natural language processing and machine learning to categorize mentions, detect sentiment, identify trends, and surface actionable insights from massive amounts of unstructured data.
Brandwatch serves marketing, PR, customer experience, and research teams at large enterprises who need comprehensive understanding of their brand landscape. The platform includes customizable dashboards, automated alerts, competitive benchmarking, influencer identification, and crisis detection capabilities.
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Brandwatch FAQ
What data sources does Brandwatch monitor?
Brandwatch tracks conversations across major social networks (Twitter/X, Facebook, Instagram, TikTok, YouTube), blogs, forums, news sites, review platforms, and podcasts. The platform accesses historical data dating back years and processes millions of new mentions daily.
How does Brandwatch sentiment analysis work?
Brandwatch uses AI and natural language processing to automatically classify mentions as positive, negative, or neutral. The system understands context, sarcasm, and industry-specific language. You can also train custom classifiers for your specific use cases.
Can Brandwatch identify influencers?
Yes, Brandwatch includes influencer identification and marketing capabilities. You can discover influencers talking about your brand or industry, analyze their reach and engagement, and manage influencer relationships within the platform.
What makes Brandwatch different from basic social monitoring?
Brandwatch offers enterprise-scale data processing, advanced analytics, AI-powered insights, and extensive historical data access. Unlike basic tools that track mentions, Brandwatch provides deep consumer intelligence including trend prediction, audience segmentation, and competitive analysis.
Does Brandwatch support team collaboration?
Yes, Brandwatch supports multiple users with role-based permissions. Teams can create shared dashboards, collaborate on analysis, and route alerts to appropriate team members. The platform includes workflow tools for managing responses and escalations.
Source: brandwatch.com