Semrush vs Similarweb: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Semrush and Similarweb side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Similarweb leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Semrush
Online visibility management platform
Best for you if:
- • You want comprehensive toolkit
Similarweb
Unlock competitor traffic and digital marketing strategies
Best for you if:
- • You want good competitive intelligence
| At a Glance | Semrush | Similarweb |
|---|---|---|
Starts at | From $139.95/mo, billed monthly Pro plan | From $125/mo, billed monthly Competitive Intelligence plan |
Category | SEO Tools Marketing | SEO Tools Competitive Intelligence |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 6,361 reviews | 4.5/5 G2 4.5 · Capterra 4.6 · SourceForge 4.3 1,969 reviews |
Free plan | No | No |
Watch out for | Keyword tracking limits are per DAY, not per month: Pro gets 500 keywords total in Position Tracking, not 500 new keywords per month. Once you've added 500 keywords, you must remove old ones to add new | Monthly billing is standard, annual not shown for lower tiers |
Choose Semrush or Similarweb?
Choose Semrush if
- You want comprehensive toolkit
- You want great for PPC
Choose Similarweb if
- You want good competitive intelligence
- You want traffic estimates
- Budget matters ($125/mo, billed monthly vs $139.95/mo, billed monthly)
In-Depth Analysis
Semrush
Online visibility management platform
Semrush is the most comprehensive all-in-one SEO and digital marketing platform, and its pricing reflects the breadth.
Watch out
Keyword tracking limits are per DAY, not per month: Pro gets 500 keywords total in Position Tracking, not 500 new keywords per month. Once you've added 500 keywords, you must remove old ones to add new
Strengths
- Pro: Comprehensive toolkit
- Pro: Great for PPC
- Pro: Content marketing features
Weaknesses
- Con: Steep learning curve
- Con: Can be overwhelming
Key features
Similarweb
Unlock competitor traffic and digital marketing strategies
Similarweb's pricing, starting at $125/month for Competitive Intelligence, is on the higher side for basic website analytics, especially with limited historical data.
Watch out
Monthly billing is standard, annual not shown for lower tiers
Strengths
- Pro: Good competitive intelligence
- Pro: Traffic estimates
- Pro: Market research
- Pro: Industry data
- Pro: API available
Weaknesses
- Con: Expensive
- Con: Data accuracy varies
- Con: Limited free tier
- Con: Enterprise sales
- Con: Small site data limited
Key features
Plans and prices: Semrush vs Similarweb
| Tool | Plans and prices | Source |
|---|---|---|
| Semrush |
| semrush.com/pricing read Oct 12, 2026 |
| Similarweb |
| similarweb.com/pricing read Oct 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Semrush pricing and Similarweb pricing.
Key Takeaways
Semrush
- Choose if you want online visibility management platform
Similarweb
- Lower entry price: $125/mo, billed monthly vs $139.95/mo, billed monthly
What the data shows
On the data below, Similarweb leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 6,361 reviews for Semrush, 4.5/5 from 1,969 reviews for Similarweb).
- Similarweb has the lower entry price: $125/mo, billed monthly (Competitive Intelligence) against $139.95/mo, billed monthly (Pro) for Semrush.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Semrush and Similarweb compare in 2026?
On the data below, Similarweb leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 6,361 reviews for Semrush, 4.5/5 from 1,969 reviews for Similarweb). Similarweb has the lower entry price: $125/mo, billed monthly (Competitive Intelligence) against $139.95/mo, billed monthly (Pro) for Semrush.
What are Semrush and Similarweb used for?
Semrush: Online visibility management platform. Similarweb: Unlock competitor traffic and digital marketing strategies.
What does Semrush cost vs Similarweb?
Semrush's cheapest paid plan is Pro at $139.95/mo, billed monthly. Similarweb's cheapest paid plan is Competitive Intelligence at $125/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 12, 2026.
What's the main difference between Semrush and Similarweb?
Semrush's main strength: comprehensive toolkit. Similarweb's main strength: good competitive intelligence.