SensorTower
UnclaimedMeasure the full digital consumer journey, from mobile apps to web, ads, gaming, and beyond.
Visit WebsiteWhat is SensorTower?
SensorTower (advertising): Measure the full digital consumer journey, from mobile apps to web, ads, gaming, and beyond. Sensor Tower is a digital market intelligence platform that provides comprehensive insights across mobile app, advertising, and audience data. It helps businesses understand the end-to-end digital journey by tracking app downloads, revenue, user engagement, keyword rankings, app ratings, search ads, and more. Key capabilities: App Performance Insights (downloads, revenue, RPD, active users, sessions, time spent, keyword rankings, app ratings, reviews, search ads), App Advertising Insights (global/regional share of voice, top advertisers, publishers, creatives across mobile ad networks), Gaming Insights (RPD, ARPDAU, GameIQ for sub-genre, product models, art styles, monetization), Advanced Usage Insights (sessions per user, time spent, new, retained, churned user trends), Pathmatics (ads served, spend/impression estimates, SOV across Facebook, Instagram, TikTok, X, Reddit, OTT, YouTube, display, video). SensorTower is paid-only, with most plans including a trial period. Buyers most often compare SensorTower against AppsFlyer, Adjust.
TL;DR - SensorTower
- Provides comprehensive digital market intelligence for mobile apps, advertising, and web.
- Offers detailed insights into app performance, user engagement, and advertising strategies.
- Helps businesses understand competitors, optimize ad spend, and identify market opportunities.
Pricing: Paid only
Best for: Enterprises & pros
4.3/5 across review platforms
Pros & Cons
Pros
- Comprehensive data across mobile apps, web, and advertising.
- Actionable insights derived from a global consumer panel.
- Detailed competitive analysis capabilities.
- Supports optimization of both organic and paid user acquisition strategies.
- Regularly cited by industry sources, indicating data reliability.
Cons
- Specific pricing details are not publicly available, requiring a demo or sign-up.
- The breadth of features might be overwhelming for new users without guidance.
Ratings Across the Web
4.3(145 reviews)
Ratings aggregated from independent review platforms. Learn more
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Key Features
App Performance Insights (downloads, revenue, RPD, active users, sessions, time spent, keyword rankings, app ratings, reviews, search ads)App Advertising Insights (global/regional share of voice, top advertisers, publishers, creatives across mobile ad networks)Gaming Insights (RPD, ARPDAU, GameIQ for sub-genre, product models, art styles, monetization)Advanced Usage Insights (sessions per user, time spent, new, retained, churned user trends)Pathmatics (ads served, spend/impression estimates, SOV across Facebook, Instagram, TikTok, X, Reddit, OTT, YouTube, display, video)Retail Media Insights (Pathmatics features plus share of voice for brands/products across retailers, onsite vs offsite creatives, co-branded advertisers)Audience Insights (app engagement, ad exposure, consumer behavior)Web Insights (true audience, total visits, visits per unique user, unique visitor data across desktop/mobile web)
Pricing Plans
Custom Plan
Contact us
- Mobile App insights (downloads, revenue, active users, retention, ratings and reviews, impressions, top advertisers, creatives)
- Digital Advertising insights (ads served, spend and impression estimates, SOV, retail media strategies)
- Audience insights (app interactions, ad visibility)
- Web Insights (true audience, total visits, unique users, unique visitor data across desktop and mobile web)
- Video Game Insights (Top games across Steam, Playstation, and Xbox, units sold, revenue, DAU, MAU, wishlists)
- Playliner (engagement, retention and revenue, updates, events, offers, mechanics)
- Gen AI insights (Gen AI referral traffic, prompts, platforms)
About SensorTower
By Toolradar Team·
Sensor Tower is a digital market intelligence platform that provides comprehensive insights across mobile app, advertising, and audience data. It helps businesses understand the end-to-end digital journey by tracking app downloads, revenue, user engagement, keyword rankings, app ratings, search ads, and more. The platform also offers detailed app advertising insights, including share of voice across ad networks, top advertisers, publishers, and creatives, enabling users to develop effective paid user acquisition campaigns.
Sensor Tower is designed for a wide range of users, including brands, CPG companies, and anyone looking to gain a competitive edge in the digital landscape. It provides tools to analyze competitor strategies, optimize mobile ad spend, understand consumer behavior, and identify market opportunities. By collecting data from a global panel of consumers and app store APIs, Sensor Tower processes and transforms raw data into actionable insights, helping users make data-driven decisions to drive growth, engagement, and retention.
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SensorTower FAQ
How does Sensor Tower collect its data for digital insights?
Sensor Tower collects data through a global first-party consumer panel and app store APIs. This approach ensures a representative sample of app and digital advertising activity.
What specific metrics does Sensor Tower provide for gaming insights, beyond standard app performance?
For gaming insights, Sensor Tower offers deeper views via GameIQ, which includes metrics like RPD and ARPDAU. It also provides analysis based on sub-genre, product models, art styles, and monetization strategies.
Can Sensor Tower help brands with App Store Optimization (ASO) strategies?
Yes, Sensor Tower helps brands develop an iron-clad strategy for organic engagement through App Store Optimization. It allows for the creation of Custom Dashboards to analyze competitor strategies and maximize user engagement.
What kind of advertising channels does Pathmatics cover for digital advertising ecosystem insights?
Pathmatics provides insights across key channels including Facebook, Instagram, TikTok, X (formerly Twitter), Reddit, OTT, YouTube, display, and video. It offers data on ads served, spend and impression estimates, and Share of Voice.
How does Sensor Tower's Retail Media Insights differ from its general Pathmatics offering?
Retail Media Insights includes everything offered by Pathmatics, with additional focus on share of voice for brands and products across retailers. It also covers onsite versus offsite creatives and co-branded advertisers and products.
What level of granularity is available for web insights regarding visitor data?
Web insights provide true audience, total visits, visits per unique user, and unique visitor data across desktop and mobile web. This information is available with daily, weekly, and monthly granularity.
Source: sensortower.com