SensorTower

Name: SensorTower
Brand: SensorTower
Rating: 4.3 (147 reviews)

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Measure the full digital consumer journey, from mobile apps to web, ads, gaming, and beyond.

Paid plans only

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4.3 (147 across the web)

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Reviews on G2 Capterra

147 reviews tracked

The Bottom Line

Updated Nov 5, 2026

Price: Paid plans only. Compare plans

Key facts

Provides comprehensive digital market intelligence for mobile apps, advertising, and web.
Offers detailed insights into app performance, user engagement, and advertising strategies.
Helps businesses understand competitors, optimize ad spend, and identify market opportunities.

Pros

Comprehensive data across mobile apps, web, and advertising.
Actionable insights derived from a global consumer panel.
Detailed competitive analysis capabilities.
Supports optimization of both organic and paid user acquisition strategies.
Regularly cited by industry sources, indicating data reliability.

Cons

Specific pricing details are not publicly available, requiring a demo or sign-up.
The breadth of features might be overwhelming for new users without guidance.

What is SensorTower?

Sensor Tower is a digital market intelligence platform that provides comprehensive insights across mobile app, advertising, and audience data. It helps businesses understand the end-to-end digital journey by tracking app downloads, revenue, user engagement, keyword rankings, app ratings, search ads, and more. The platform also offers detailed app advertising insights, including share of voice across ad networks, top advertisers, publishers, and creatives, enabling users to develop effective paid user acquisition campaigns. Sensor Tower is designed for a wide range of users, including brands, CPG companies, and anyone looking to gain a competitive edge in the digital landscape. It provides tools to analyze competitor strategies, optimize mobile ad spend, understand consumer behavior, and identify market opportunities. By collecting data from a global panel of consumers and app store APIs, Sensor Tower processes and transforms raw data into actionable insights, helping users make data-driven decisions to drive growth, engagement, and retention.

Available on: Web

Data compiled by Toolradar Pricing checked Nov 5, 2026 · How we evaluate

Source sensortower.com

Ratings Across the Web

4.3 (147 reviews)

SensorTower holds an aggregate rating of 4.3 out of 5 from 147 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

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Key Features

App Performance Insights (downloads, revenue, RPD, active users, sessions, time spent, keyword rankings, app ratings, reviews, search ads)
App Advertising Insights (global/regional share of voice, top advertisers, publishers, creatives across mobile ad networks)
Gaming Insights (RPD, ARPDAU, GameIQ for sub-genre, product models, art styles, monetization)
Advanced Usage Insights (sessions per user, time spent, new, retained, churned user trends)
Pathmatics (ads served, spend/impression estimates, SOV across Facebook, Instagram, TikTok, X, Reddit, OTT, YouTube, display, video)
Retail Media Insights (Pathmatics features plus share of voice for brands/products across retailers, onsite vs offsite creatives, co-branded advertisers)
Audience Insights (app engagement, ad exposure, consumer behavior)
Web Insights (true audience, total visits, visits per unique user, unique visitor data across desktop/mobile web)

Pricing Plans

Pricing checked Nov 5, 2026. Source: sensortower.com/pricing, read Nov 5, 2026

SensorTower plans and prices, checked November 2026
Plan	Price	Details
Custom Plan	Contact us	Mobile App insights (downloads, revenue, active users, retention, ratings and reviews, impressions, top advertisers, creatives) Digital Advertising insights (ads served, spend and impression estimates, SOV, retail media strategies) Audience insights (app interactions, ad visibility) +4 more Show less Web Insights (true audience, total visits, unique users, unique visitor data across desktop and mobile web) Video Game Insights (Top games across Steam, Playstation, and Xbox, units sold, revenue, DAU, MAU, wishlists) Playliner (engagement, retention and revenue, updates, events, offers, mechanics) Gen AI insights (Gen AI referral traffic, prompts, platforms)

View full pricing

Hidden Costs & Gotchas

Minimum seat requirements for teams.

Full SensorTower pricing: every plan, hidden costs and alternatives

SensorTower by the numbers

Toolradar data: Its head-to-head comparison pages had 47 visits in the last 30 days, ranking #1 of 9 tools with 20+ compare-page visits in Market Intelligence. As of Nov 2026.

SensorTower compared with 48 Market Intelligence tools on Toolradar, as of Nov 2026
Metric	SensorTower	Peer median	Position (1 is best)
Free plan	No	17 of 48 have one	n/a
Listed as an alternative to	6 tools	2	#8 of 48 (joint)
User rating	4.3/5 (across the web, 147 ratings)	4.5/5	#10 of 16 (joint) tools with 20+ reviews
Compare-page visits, last 30 days	47 visits	39	#1 of 9 tools with 20+ compare-page visits

Visitors most often compare SensorTower with Appfigures and AppFollow (last 30 days, Nov 2026).

Listed as an alternative to: #8 on 2026-10-16 to #8 on 2026-11-05 (rank among 48 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Market Intelligence data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.

Cite this: Toolradar, “SensorTower by the numbers”, Nov 2026.

Reviews

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4.3/5

Across 147 verified user reviews on G2, Capterra

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Best SensorTower Alternatives

Top alternatives based on features, pricing, and user needs.

Appfigures Freemium

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4.2

Apptopia Paid

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3.7

data.ai Freemium

Unlock mobile market insights and competitive intelligence for informed business decisions.

AsoBeast Paid

Track app rankings and competitors, then prioritize ASO work by estimated impact

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

SensorTower vs Appfigures Head-to-head: features, pricing, who wins SensorTower vs Apptopia Head-to-head: features, pricing, who wins SensorTower vs data.ai Head-to-head: features, pricing, who wins

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SensorTower FAQ

How does Sensor Tower collect its data for digital insights?

Sensor Tower collects data through a global first-party consumer panel and app store APIs. This approach ensures a representative sample of app and digital advertising activity.

What specific metrics does Sensor Tower provide for gaming insights, beyond standard app performance?

For gaming insights, Sensor Tower offers deeper views via GameIQ, which includes metrics like RPD and ARPDAU. It also provides analysis based on sub-genre, product models, art styles, and monetization strategies.

Can Sensor Tower help brands with App Store Optimization (ASO) strategies?

Yes, Sensor Tower helps brands develop an iron-clad strategy for organic engagement through App Store Optimization. It allows for the creation of Custom Dashboards to analyze competitor strategies and maximize user engagement.

What kind of advertising channels does Pathmatics cover for digital advertising ecosystem insights?

Pathmatics provides insights across key channels including Facebook, Instagram, TikTok, X (formerly Twitter), Reddit, OTT, YouTube, display, and video. It offers data on ads served, spend and impression estimates, and Share of Voice.

How does Sensor Tower's Retail Media Insights differ from its general Pathmatics offering?

Retail Media Insights includes everything offered by Pathmatics, with additional focus on share of voice for brands and products across retailers. It also covers onsite versus offsite creatives and co-branded advertisers and products.

What level of granularity is available for web insights regarding visitor data?

Web insights provide true audience, total visits, visits per unique user, and unique visitor data across desktop and mobile web. This information is available with daily, weekly, and monthly granularity.

Source: sensortower.com

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