Appfigures vs SensorTower: Which Should You Choose in 2026?
Choosing between Appfigures and SensorTower comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Appfigures
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
Best for you if:
- • You want to try before committing
- • You need app store optimization features specifically
- • Consolidates app performance data from all major app stores into one dashboard.
- • Provides ASO tools and Apple Ads intelligence to optimize discoverability and ad spend.
SensorTower
Measure the full digital consumer journey, from mobile apps to web, ads, gaming, and beyond.
Best for you if:
- • You need mobile analytics features specifically
- • Provides comprehensive digital market intelligence for mobile apps, advertising, and web.
- • Offers detailed insights into app performance, user engagement, and advertising strategies.
| At a Glance |  Appfigures |  SensorTower |
|---|---|---|
Price | Free + Paid | Paid |
Best For | App Store Optimization | Mobile Analytics |
Rating | —/100 | —/100 |
| Feature | Appfigures | SensorTower |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | App Store OptimizationMobile Analytics | Mobile AnalyticsAdvertising |
Understanding the Differences
Both Appfigures and SensorTower solve similar problems, but they approach them differently.Appfigures positions itself as "all-in-one platform for app intelligence, aso tools, and analytics across major app stores." while SensorTowerfocuses on "measure the full digital consumer journey, from mobile apps to web, ads, gaming, and beyond.". These differences matter depending on what you're trying to accomplish.
When to Choose Appfigures
Appfigures makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose SensorTower
SensorTower is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Appfigures lets you get started without pulling out your credit card.
We'd pick: Appfigures
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. SensorTower is built for teams that are leveling up.
We'd pick: SensorTower
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. SensorTower takes enterprise seriously.
We'd pick: SensorTower
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Appfigures, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Appfigures higher (/100). But the community has upvoted SensorTower more (0 votes). Pick your source of truth.
Key Takeaways
What Appfigures Does Better
- Our recommendation for most use cases
Consider SensorTower If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Appfigures. But the honest answer is that "better" depends on your situation. Appfigures scores higher in our analysis, but SensorTower might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Appfigures or SensorTower better?
Based on our analysis, Appfigures scores higher with high/100. Appfigures isfreemium while SensorTower is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Appfigures to SensorTower easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Appfigures and SensorTower offer free trials?
Most software in this category offers free trials or free tiers. Appfigures is freemium with a free tier.SensorTower is paid with potential trial. Visit their websites for current trial offers.