BrightLocal Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is BrightLocal worth the price?
The pricing for BrightLocal's core 'Track', 'Manage', and 'Grow' tiers is opaque, as it's 'Price on request', which can be frustrating for potential customers.
However, the 'Local SEO Services' starting at $799/month and 'Citation Builder' at $2/citation offer clear, competitive options for businesses needing specific services. It's best for agencies and local businesses looking for comprehensive local SEO tools, provided the custom pricing for the main tiers is reasonable.
Pricing Plans
Free TrialTrack
Price on request
- Track local rankings
- Audit citations, GBP and on-site SEO
- Monitor GBP and website performance
- Competitor Insights
- Local Rank Tracker
- Local Search Grid
- Citation Tracker
- GBP Audit
- Local Search Audit
- Active Sync
- Citation Builder pay-as-you-go
- GBP Post Scheduler
- Monitor Reviews
- Get Reviews
- Showcase Reviews
- White-labelling
- Agency Lead Generator
- Location Summary
- Advanced GBP Insights
- Google Analytics Integration
- Extra daily free tools usage
Manage
Price on request
- Everything in Track
- Listings Management
- Sync business data across Google, Bing, Facebook and Apple
- Suppress external edits
- Schedule GBP Posts
- Bulk post to multiple profiles
- Local Rank Tracker
- Local Search Grid
- Citation Tracker
- GBP Audit
- Local Search Audit
- Active Sync
- Citation Builder pay-as-you-go
- GBP Post Scheduler
- Monitor Reviews
- Get Reviews
- Showcase Reviews
- White-labelling
- Agency Lead Generator
- Location Summary
- Advanced GBP Insights
- Google Analytics Integration
- Extra daily free tools usage
Grow
Price on request
- Everything in Manage
- Review Management
- Monitor and respond to reviews
- Run review generation campaigns
- Create a review widget for your site
- Local Rank Tracker
- Local Search Grid
- Citation Tracker
- GBP Audit
- Local Search Audit
- Active Sync
- Citation Builder pay-as-you-go
- GBP Post Scheduler
- Monitor Reviews
- Get Reviews
- Showcase Reviews
- White-labelling
- Agency Lead Generator
- Location Summary
- Advanced GBP Insights
- Google Analytics Integration
- Extra daily free tools usage
Local SEO Services
Starting at $799/mo
- Be found by more customers
- Beat competitors
- Increase traffic and inquires
- Long-term ROI
Citation Builder
Starting at $2/citation
- Pay as you go; no recurring fees
- Own your listing data
- Chose your sites and we do the rest
Yext Replacement Service
Starting at $250/location
- Switch to BrightLocal
- Save nearly 50% annually
- Full ownership of listings
- Managed onboarding
- 24/7 expert support
Simply Listings
Free
- Access to Citation Builder
Hidden Costs & Gotchas
Core platform pricing is not transparent
Citation Builder is pay-as-you-go
Potential for additional costs with 'Extra daily free tools usage'
No clear discount for yearly billing on core plans
Which Plan Do You Need?
Agencies managing multiple local businesses
Local businesses needing SEO services
Businesses seeking Yext alternatives
How BrightLocal Compares to Competitors
Compared to Semrush's Local SEO tools, which can start around $120/month for basic features, BrightLocal's 'Price on request' tiers make direct comparison difficult. However, their 'Local SEO Services' at $799/month are competitive with agency-level offerings from providers like Moz Local, which can also run into hundreds of dollars monthly for comprehensive management.
BrightLocal Pricing FAQ
How much does BrightLocal cost?
BrightLocal starts at $2/month on the Citation Builder plan. It offers 2 paid tiers ranging from $2/month up to $2/month. A free plan is also available with limited features.
Does BrightLocal have a free plan?
Yes. BrightLocal offers a free plan called "Yext Replacement Service". It includes: Switch to BrightLocal, Save nearly 50% annually, Full ownership of listings.
Does BrightLocal offer a free trial?
Yes, BrightLocal offers a free trial. No credit card is typically required to start the trial, though this may vary.
What is the cheapest BrightLocal paid plan?
The cheapest paid plan for BrightLocal is "Citation Builder" at $2/month. Key features include: Pay as you go; no recurring fees, Own your listing data, Chose your sites and we do the rest.
Is there a cheaper alternative to BrightLocal?
Yes. Popular alternatives to BrightLocal include Nozzle, Metricool. Free alternatives include Metricool. Compare them side-by-side on Toolradar.
Cheaper alternatives to BrightLocal
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
