BrightLocal vs Moz: Which Should You Choose in 2026?
Choosing between BrightLocal and Moz comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
BrightLocal
Boost local search rankings, manage online reputation, and grow revenue for local businesses.
Best for you if:
- • You want to try before committing
- • Comprehensive local SEO platform for agencies and businesses.
- • Offers tools for rank tracking, citation building, and review management.
Moz
SEO software and analytics platform
Best for you if:
- • You want the higher-rated option (8.4/10 vs 0.0/10)
- • SEO software suite featuring Domain Authority metric, keyword research, and link analysis tools.
- • Includes Moz Pro for site audits and Moz Local for local search optimization.
| At a Glance |  BrightLocal |  Moz |
|---|---|---|
Price | Free + Paid | Paid |
Best For | SEO Tools | SEO Tools |
Rating | —/100 | 84/100 |
| Feature | BrightLocal | Moz |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | SEO ToolsBrand Monitoring | SEO ToolsWeb Analytics |
Understanding the Differences
Both BrightLocal and Moz solve similar problems, but they approach them differently.BrightLocal positions itself as "boost local search rankings, manage online reputation, and grow revenue for local businesses." while Mozfocuses on "seo software and analytics platform". These differences matter depending on what you're trying to accomplish.
When to Choose BrightLocal
BrightLocal makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Moz
Moz is worth considering if you need a professional-grade tool. Scoring 84/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, BrightLocal lets you get started without pulling out your credit card.
We'd pick: BrightLocal
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Moz is built for teams that are leveling up.
We'd pick: Moz
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Moz takes enterprise seriously.
We'd pick: Moz
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with BrightLocal, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Moz higher (84/100). But the community has upvoted Moz more (0 votes). Pick your source of truth.
Key Takeaways
What Moz Does Better
- Higher overall score (84/100)
- Our recommendation for most use cases
Consider BrightLocal If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Moz (84/100). But the honest answer is that "better" depends on your situation. Moz scores higher in our analysis, but BrightLocal might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is BrightLocal or Moz better?
Based on our analysis, Moz scores higher with 84/100. BrightLocal isfreemium while Moz is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from BrightLocal to Moz easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do BrightLocal and Moz offer free trials?
Most software in this category offers free trials or free tiers. BrightLocal is freemium with a free tier.Moz is paid with potential trial. Visit their websites for current trial offers.