BrightLocal vs GatherUp: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for BrightLocal and GatherUp side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, BrightLocal leads on a free plan; GatherUp leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
BrightLocal
Boost local search rankings, manage online reputation, and grow revenue for local businesses.
Best for you if:
- • You want a free tier before you commit
GatherUp
Build, manage, and defend your online reputation and local presence with a single platform.
Best for you if:
- • You want significantly increases review volume (up to 3x in 60 days)
| At a Glance | BrightLocal | GatherUp |
|---|---|---|
Starts at | Free plan, paid from $250/mo Yext Replacement Service plan | From $60/mo, billed monthly Multi Location plan |
Category | SEO Tools Marketing | Social Media Management SEO Tools |
Rating | 4.5/5 Trustpilot 4.3 · Capterra 4.8 · G2 4.6 1,261 reviews | 4.6/5 G2 4.5 · Capterra 4.6 · TrustRadius 4.8 92 reviews |
Free plan | Yes | No |
Watch out for | Potential for additional costs with 'Extra daily free tools usage' | Potential overage fees for SMS/email credits |
Choose BrightLocal or GatherUp?
Choose BrightLocal if
- You want a free tier before you commit
- You want specifically designed for local SEO, offering granular insights
- You want combines software tools with optional managed services
- You work in SEO tools, not social media management
Choose GatherUp if
- You want significantly increases review volume (up to 3x in 60 days)
- You want reduces setup time for new clients (up to 50%)
- Budget matters ($60/mo, billed monthly vs $250/mo)
- You work in social media management, not SEO tools
In-Depth Analysis
BrightLocal
Boost local search rankings, manage online reputation, and grow revenue for local businesses.
The pricing for BrightLocal's core 'Track', 'Manage', and 'Grow' tiers is opaque, as it's 'Price on request', which can be frustrating for potential customers.
Watch out
Potential for additional costs with 'Extra daily free tools usage'
Strengths
- Pro: Specifically designed for local SEO, offering granular insights.
- Pro: Combines software tools with optional managed services.
- Pro: Provides white-label reporting for agencies.
- Pro: Comprehensive review management features.
- Pro: Offers a 14-day full-access free trial without a credit card.
Weaknesses
- Con: Pricing for managed services is on request, not transparently listed.
- Con: May have a learning curve for new users unfamiliar with local SEO concepts.
- Con: Focuses solely on local SEO, not general SEO.
Key features
GatherUp
Build, manage, and defend your online reputation and local presence with a single platform.
GatherUp's pricing is fair, especially for multi-location businesses.
Watch out
Potential overage fees for SMS/email credits
Strengths
- Pro: Significantly increases review volume (up to 3x in 60 days)
- Pro: Reduces setup time for new clients (up to 50%)
- Pro: Improves NPS scores
- Pro: Centralizes reputation and local SEO management, reducing tool fragmentation
- Pro: Offers white-labeling for agencies
Weaknesses
- Con: No specific cons mentioned in the provided text.
Key features
Plans and prices: BrightLocal vs GatherUp
| Tool | Plans and prices | Source |
|---|---|---|
| BrightLocal |
| brightlocal.com/pricing read Oct 26, 2026 |
| GatherUp |
| gatherup.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on BrightLocal pricing and GatherUp pricing.
Key Takeaways
BrightLocal
- Has a free plan
GatherUp
- Lower entry price: $60/mo, billed monthly vs $250/mo
What the data shows
On the data below, BrightLocal leads on a free plan; GatherUp leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 1,261 reviews for BrightLocal, 4.6/5 from 92 reviews for GatherUp).
- GatherUp has the lower entry price: $60/mo, billed monthly (Multi Location) against $250/mo (Yext Replacement Service) for BrightLocal.
- Only BrightLocal has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do BrightLocal and GatherUp compare in 2026?
On the data below, BrightLocal leads on a free plan; GatherUp leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 1,261 reviews for BrightLocal, 4.6/5 from 92 reviews for GatherUp). GatherUp has the lower entry price: $60/mo, billed monthly (Multi Location) against $250/mo (Yext Replacement Service) for BrightLocal. Only BrightLocal has a free plan.
What are BrightLocal and GatherUp used for?
BrightLocal: Boost local search rankings, manage online reputation, and grow revenue for local businesses. GatherUp: Build, manage, and defend your online reputation and local presence with a single platform.
What does BrightLocal cost vs GatherUp?
BrightLocal's cheapest paid plan is Yext Replacement Service at $250/mo; it also has a free plan. GatherUp's cheapest paid plan is Multi Location at $60/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between BrightLocal and GatherUp?
BrightLocal's main strength: specifically designed for local SEO, offering granular insights. GatherUp's main strength: significantly increases review volume (up to 3x in 60 days).