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Unified platform for agencies to manage client lifecycle, marketing, and operations with AI.

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Reviews onG2Capterra
332 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Comprehensive platform covering agency operations and client marketing.

Biggest con

No explicit pricing information available without booking a demo.

TL;DR - Synup

  • All-in-one platform for marketing agencies to manage sales, clients, and projects.
  • Includes AI-powered tools for sales, client insights, and marketing automation.
  • Offers white-label marketing apps and client portals for a branded client experience.
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms

What is Synup?

Editorial review
Synup provides an end-to-end operating system designed for marketing agencies to streamline their entire client lifecycle. It centralizes lead acquisition, sales pipeline management, client data, and project tracking within a single platform. The OS integrates AI solutions to enhance sales efficiency, summarize client data, and automate marketing workflows, helping agencies do more with less effort. Beyond agency operations, Synup offers a robust suite of white-label marketing tools that agencies can offer to their clients. These include listing management, review management with AI responses, social media management with AI-generated posts, CRM, and SEO tools. The platform emphasizes extensive white-labeling capabilities, allowing agencies to fully brand the software, client portals, and marketing apps with custom domains, logos, and notifications, fostering client trust and loyalty. It aims to help agencies scale their offerings, improve client performance, and drive measurable results.

Available on: Web

Pros & Cons

Pros

  • Comprehensive platform covering agency operations and client marketing.
  • Strong white-labeling capabilities for a fully branded client experience.
  • AI integration for increased efficiency in sales, client management, and marketing.
  • Centralized client data and project management improve organization.
  • Tools to help agencies acquire leads and manage sales effectively.

Cons

  • No explicit pricing information available without booking a demo.
  • Learning curve might be present due to the extensive feature set.
  • Specific integrations with other tools are not detailed on the provided pages.

Ratings Across the Web

4.4(332 reviews)

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Lead Generation & Prospecting (40M+ contacts, 150+ filters)Sales Pipeline Management (customizable, deal tracking, meeting scheduler)CRM (centralized client info, communication history, project updates)Invoicing, Proposals & E-Signature (automated recurring invoices, trackable proposals)AI Solutions (Sales AI, Client AI for data summarization, Marketing AI for reviews/content)White-Label Listing Management (across expansive publisher network)White-Label Review Management (AI responses, CRM integrations, automated campaigns)White-Label Social Media Management (AI-generated posts, smart scheduling, multi-brand)

Pricing Plans

Pricing checked Jun 13, 2026

Startup

$79 / month | billed annually

  • Upto 5 team members
  • Upto 25 client accounts
  • Upto 50 client users
  • Listings Management - 25 Locations
  • Review Management - 25 Locations
  • 50 Lead credits monthly
  • 25 Prospecting reports monthly
  • Listings Management for client licenses: 25 Locations

Agency

$199 / month | billed annually

  • Upto 10 team members
  • Upto 100 client accounts
  • Unlimited client users
  • Listings Management - 100 Locations
  • Review Management - 100 Locations
  • 100 Lead credits monthly
  • 100 Prospecting reports monthly
  • Listings Management for client licenses: 100 Locations

Scale

$799 / month | billed annually

  • Upto 50 team members
  • Upto 500 client accounts
  • Unlimited client users
  • Listings Management - 500 Locations
  • Review Management - 500 Locations
  • 500 Lead credits monthly
  • Listings Management for client licenses: 500 Locations
  • Profile analytics upto 12 months

Listings Pro

$35 / location/month

  • Listing on 75+ directories
  • Ability to bulk connect & edit listings
  • Automated indexing of published listings
  • Visualize search share of voice and benchmark against the competition
  • Ability to suppress duplicates
  • Access to bulk local posting
  • Access to AI local posting
  • Access to profile automations

Reviews Pro

$20 / location/month

  • Review monitoring on 20+ sources
  • View unlimited reviews
  • Daily review monitoring
  • Access to review automations
  • Access to AI review responses

Reviews Gold

$50 / location/month

  • Send out review surveys
  • Integrate with your CRM
  • Integrate with MailParse
  • Access to sentiment analysis
  • Automate your review generation
  • 1000 email credits monthly
  • 50 text credits monthly

Social Pro

$6 / connect/month

  • Get access to post ideas
  • Get access to AI-generated posts
  • Shared client content calendar
  • Shared client analytics

How Synup's pricing compares

At $6/mo, Synup is mid-range of its 6 direct competitors ($5 to $199/mo across the set).

Entry paid plan, monthly. Pricing checked Jun 13, 2026.

Reviews

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4.4/5

Across 332 verified user reviews on G2, Capterra

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Synup FAQ

How does Synup OS assist agencies in identifying high-quality leads?

Synup OS allows agencies to identify high-potential prospects through precision targeting. It provides access to over 40 million contacts and offers more than 150 precise filters to refine lead generation.

What specific AI capabilities does Synup offer for marketing workflows?

Synup's Marketing AI automates marketing workflows by responding to reviews, analyzing sentiment, and crafting creative content for clients’ social and local profiles. This helps agencies streamline content creation and reputation management.

Can agencies customize the client portal experience beyond just adding their logo?

Yes, agencies can fully white-label the client portal with custom URLs, branded notifications, and unique fields. They can also customize the theme, colors, fonts, and integrate chatbots or custom report widgets for real-time insights.

How does Synup OS help agencies forecast and mitigate client churn?

Synup OS helps forecast churn by allowing agencies to set custom risk parameters. It identifies potential issues and enables proactive strategies to retain clients, aiming to reduce churn by up to 15%.

What level of white-labeling is available for the Synup OS platform?

Synup offers white-labeling down to the source code level, allowing agencies to customize stylesheets, colors, and themes across the Synup OS, Client Portal, and Client Apps. This includes using custom domains and branded login pages.

Does Synup support international agencies with multi-language capabilities?

Yes, Synup supports global client bases by allowing agencies to localize the platform in over 100 languages. This enhances the client experience, ensures cultural relevance, and helps expand market reach.

Source: synup.com

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