Synup vs Salesloft: Which Should You Choose in 2026?
Choosing between Synup and Salesloft comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Synup
Unified platform for agencies to manage client lifecycle, marketing, and operations with AI.
Best for you if:
- • You need crm features specifically
- • All-in-one platform for marketing agencies to manage sales, clients, and projects.
- • Includes AI-powered tools for sales, client insights, and marketing automation.
Salesloft
Revenue orchestration platform
Best for you if:
- • You want the higher-rated option (8.6/10 vs 0.0/10)
- • You need sales engagement features specifically
- • Salesloft is a sales engagement platform for outbound sales teams
- • It automates cadences, tracks engagement, and provides coaching analytics
| At a Glance |  Synup | |
|---|---|---|
Price | Paid | Paid |
Best For | CRM | Sales Engagement |
Rating | —/100 | 86/100 |
| Feature | Synup | Salesloft |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMMarketing Automation | Sales EngagementRevenue Intelligence |
Understanding the Differences
Both Synup and Salesloft solve similar problems, but they approach them differently.Synup positions itself as "unified platform for agencies to manage client lifecycle, marketing, and operations with ai." while Salesloftfocuses on "revenue orchestration platform". These differences matter depending on what you're trying to accomplish.
When to Choose Synup
Synup makes sense if you're looking for a comprehensive paid solution.
When to Choose Salesloft
Salesloft is worth considering if you need a professional-grade tool. Scoring 86/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Salesloft
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Salesloft is built for teams that are leveling up.
We'd pick: Salesloft
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Synup is built for organizations like yours.
We'd pick: Synup
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Salesloft—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Salesloft higher (86/100). But the community has upvoted Salesloft more (0 votes). Pick your source of truth.
Key Takeaways
What Salesloft Does Better
- Higher overall score (86/100)
- Our recommendation for most use cases
Consider Synup If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Salesloft (86/100). But the honest answer is that "better" depends on your situation. Salesloft scores higher in our analysis, but Synup might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Synup or Salesloft better?
Based on our analysis, Salesloft scores higher with 86/100. Synup ispaid while Salesloft is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Synup to Salesloft easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Synup and Salesloft offer free trials?
Most software in this category offers free trials or free tiers. Synup is paid with potential trial.Salesloft is paid with potential trial. Visit their websites for current trial offers.