BrightLocal vs Yext: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for BrightLocal and Yext side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, BrightLocal leads on higher user rating and a free plan; Yext leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
BrightLocal
Boost local search rankings, manage online reputation, and grow revenue for local businesses.
Best for you if:
- • You want a free tier before you commit
Yext
Optimize your brand's online presence and deliver content to any channel for maximum visibility.
Best for you if:
- • You want ensures consistent and accurate business information across many platforms
| At a Glance | BrightLocal | Yext |
|---|---|---|
Starts at | Free plan, paid from $250/mo Yext Replacement Service plan | From $16.58/mo, billed yearly Emerging Starter Package plan |
Category | SEO Tools Marketing | SEO Tools Marketing |
Rating | 4.5/5 Trustpilot 4.3 · Capterra 4.8 · G2 4.6 1,261 reviews | 3.5/5 G2 4.4 · SourceForge 1.8 · Capterra 4.2 1,567 reviews |
Free plan | Yes | No |
Watch out for | Potential for additional costs with 'Extra daily free tools usage' | n/a |
Choose BrightLocal or Yext?
Choose BrightLocal if
- You want a free tier before you commit
- You want specifically designed for local SEO, offering granular insights
- You want combines software tools with optional managed services
Choose Yext if
- You want ensures consistent and accurate business information across many platforms
- You want improves visibility in both traditional and AI-powered search results
- Budget matters ($16.58/mo, billed yearly vs $250/mo)
In-Depth Analysis
BrightLocal
Boost local search rankings, manage online reputation, and grow revenue for local businesses.
The pricing for BrightLocal's core 'Track', 'Manage', and 'Grow' tiers is opaque, as it's 'Price on request', which can be frustrating for potential customers.
Watch out
Potential for additional costs with 'Extra daily free tools usage'
Strengths
- Pro: Specifically designed for local SEO, offering granular insights.
- Pro: Combines software tools with optional managed services.
- Pro: Provides white-label reporting for agencies.
- Pro: Comprehensive review management features.
- Pro: Offers a 14-day full-access free trial without a credit card.
Weaknesses
- Con: Pricing for managed services is on request, not transparently listed.
- Con: May have a learning curve for new users unfamiliar with local SEO concepts.
- Con: Focuses solely on local SEO, not general SEO.
Key features
Yext
Optimize your brand's online presence and deliver content to any channel for maximum visibility.
Yext's pricing, particularly the "Complete Standard Package" at $499 annually ($41.58/month), offers decent value for comprehensive local listing management, especially given its popularity.
Strengths
- Pro: Ensures consistent and accurate business information across many platforms.
- Pro: Improves visibility in both traditional and AI-powered search results.
- Pro: Provides tools for managing customer reviews and social interactions.
- Pro: Offers detailed analytics to track performance and identify areas for improvement.
- Pro: Integrates with a wide network of publishers and existing marketing solutions.
Weaknesses
- Con: No free tier or trial mentioned, suggesting it's a paid enterprise solution.
- Con: Complexity might require a learning curve for new users.
- Con: Reliance on third-party publishers means some data control is external.
Key features
Plans and prices: BrightLocal vs Yext
| Tool | Plans and prices | Source |
|---|---|---|
| BrightLocal |
| brightlocal.com/pricing read Oct 26, 2026 |
| Yext |
| yext.com/plans read Oct 8, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on BrightLocal pricing and Yext pricing.
Key Takeaways
BrightLocal
- Higher user rating: 4.5/5 vs 3.5/5
- Has a free plan
Yext
- Lower entry price: $16.58/mo, billed yearly vs $250/mo
What the data shows
On the data below, BrightLocal leads on higher user rating and a free plan; Yext leads on lower entry price. We do not name an overall winner for this pair.
- BrightLocal has the higher user rating (4.5/5 from 1,261 reviews for BrightLocal, 3.5/5 from 1,567 reviews for Yext).
- Yext has the lower entry price: $16.58/mo, billed yearly (Emerging Starter Package) against $250/mo (Yext Replacement Service) for BrightLocal.
- Only BrightLocal has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do BrightLocal and Yext compare in 2026?
On the data below, BrightLocal leads on higher user rating and a free plan; Yext leads on lower entry price. We do not name an overall winner for this pair. BrightLocal has the higher user rating (4.5/5 from 1,261 reviews for BrightLocal, 3.5/5 from 1,567 reviews for Yext). Yext has the lower entry price: $16.58/mo, billed yearly (Emerging Starter Package) against $250/mo (Yext Replacement Service) for BrightLocal. Only BrightLocal has a free plan.
What are BrightLocal and Yext used for?
BrightLocal: Boost local search rankings, manage online reputation, and grow revenue for local businesses. Yext: Optimize your brand's online presence and deliver content to any channel for maximum visibility.
What does BrightLocal cost vs Yext?
BrightLocal's cheapest paid plan is Yext Replacement Service at $250/mo; it also has a free plan. Yext's cheapest paid plan is Emerging Starter Package at $16.58/mo, billed yearly. Prices read on the vendors' pricing pages, latest check Oct 26, 2026.
What's the main difference between BrightLocal and Yext?
BrightLocal's main strength: specifically designed for local SEO, offering granular insights. Yext's main strength: ensures consistent and accurate business information across many platforms.