Ensures consistent and accurate business information across many platforms.
Improves visibility in both traditional and AI-powered search results.
Provides tools for managing customer reviews and social interactions.
Offers detailed analytics to track performance and identify areas for improvement.
Integrates with a wide network of publishers and existing marketing solutions.

Cons

No free tier or trial mentioned, suggesting it's a paid enterprise solution.
Complexity might require a learning curve for new users.
Reliance on third-party publishers means some data control is external.

What is Yext?

Yext is a comprehensive platform designed to help businesses manage and optimize their brand's online visibility across various digital channels, including traditional search, AI search, and social media. It centralizes the management of business information, local listings, reviews, and social content, ensuring accuracy and consistency everywhere customers search. The platform is ideal for multi-location businesses, franchises, and enterprises looking to enhance their local SEO, drive customer engagement, and convert online discovery into real-world conversions. Yext achieves this by structuring data for AI visibility, providing hyper-local competitive insights, and offering tools to manage customer interactions like reviews and social posts. It integrates with existing marketing solutions and a vast network of publishers, including major platforms like Facebook, to streamline workflows and maximize reach.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceyext.com ↗

Ratings Across the Web

3.5(1,567 reviews)

Yext holds an aggregate rating of 3.5 out of 5 from 1,567 reviews across SourceForge, G2 and Capterra, last checked September 17, 2026.

SourceForge329 reviews

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Knowledge Graph (CMS for AI-ready data)
Listings management across 200+ direct integration partners
AI-optimized local pages (JAMstack architecture)
Reviews management and response
Local social content management and posting
Hyper-local competitive insights
Analytics for performance tracking
Event listing and sync

Pricing Plans

Pricing checked Sep 27, 2026

Yext plans and prices, checked September 2026
Plan	Price	Details
Emerging Starter Package	$199 Annually	Add listing to Merchant Circle Add listing to eLocal Add listing to Topix +10 moreShow less Add listing to YellowPageCity Add listing to LocalStack Add listing to EZLocal Add listing to ShowMeLocal Add listing to WhereTo? Add listing to YellowMoxie Add listing to CitySquares Add listing to 30 more sites PowerListings+ Analytics
Essential Plus Package	$449 Annually	Add listing to Google Add listing to Yahoo Add listing to Facebook +10 moreShow less Add listing to Bing Add listing to Apple Add listing to Yelp Add listing to MapQuest Add listing to Citysearch Add listing to Local.com Add listing to Foursquare Add listing to 4 more sites PowerListings+ Analytics
Complete Standard Package	$499 Annually	Full Essential Package + 4 more Full Emerging Package + 30 more PowerListings+ +1 moreShow less Analytics
Premium Advanced Package	$999 Annually	Full Complete Package Review Monitoring Website Widgets

Calculate your cost View full pricing

Is Yext worth the price?

Good value

Yext's pricing, particularly the "Complete Standard Package" at $499 annually ($41.58/month), offers decent value for comprehensive local listing management, especially given its popularity.

However, the "Emerging Starter Package" at $199 annually feels a bit steep for only adding listings to lesser-known sites. This pricing structure is best for small to medium-sized businesses prioritizing broad online visibility and reputation management.

How Yext's pricing compares

At $16.58/mo, billing unit not specified, Yext is mid-range of its 5 comparable direct competitors ($1 to $299/mo across the set).

Whitespark

Yext

$16.58

$80

$139.95

$250

$299

Entry paid plan, monthly. Pricing checked Sep 27, 2026.

Reviews

Improve Your Thinking Patterns Using ChatGPT cover

$99Free with your review

Review Yext, get a free AI guide

Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.

Write a review

3.5/5

Across 1,567 verified user reviews on G2, SourceForge, Capterra

Add your hands-on experience using the offer above to help the next buyer.

Best Yext Alternatives

Top alternatives based on features, pricing, and user needs.

BirdeyePaid

Manage reviews, surveys, and customer interactions

4.7

SemrushPaid

Online visibility management platform

4.5

Reputation.comPaid

AI-powered platform to manage, monitor, and improve your brand's online reputation and customer experience.

4.5

BrightLocalFreemium

Boost local search rankings, manage online reputation, and grow revenue for local businesses.

4.5

WhitesparkPaid

Drive more local business and improve search rankings with powerful local SEO software and services.

4.3

See all marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Yext vs BirdeyeHead-to-head: features, pricing, who wins Yext vs SemrushHead-to-head: features, pricing, who wins Yext vs Reputation.comHead-to-head: features, pricing, who wins

Explore More

Best Marketing Tools Best SEO Tools Best Social Media Management Tools

Yext FAQ

How does Yext help businesses appear in AI search results?

Yext structures business data for AI visibility, allowing AI systems to understand a brand and its offerings. This optimization helps brands get found first and chosen more often on local AI search platforms.

What specific insights does Yext's Scout agent provide for competitive analysis?

Scout, Yext's AI Search & Competitive Intelligence Agent, helps benchmark and optimize every location. It provides insights into how a business compares against local competitors in traditional and AI search, along with recommendations for improvement.

Can Yext manage event listings and RSVPs on platforms like Facebook?

Yes, Yext allows businesses to add and manage events on Facebook, including features like Event Calendars, Event Analytics, and RSVP Tracking. This helps highlight special store events and promotions, and monitor attendee trends.

What happens to a business's listings if they cancel their Yext subscription?

If a Yext listings subscription is canceled, Yext does not revert or send old data to publishers. Without active management, listing data may change over time as publishers rely on other sources like data aggregators and user-generated content, potentially leading to data disparity across platforms.

How does Yext facilitate customer engagement through reviews and social content?

Yext drives customer engagement by enabling businesses to manage online reviews, create hyper-local social content, and utilize compliant 1:1 messaging. It also supports features like Review Response and User Generated Content to foster community and interaction.

Source: yext.com

Guides & Articles

Best Website Builders in 2026

Expert guide

Best Live Chat Software in 2026

Expert guide

Best Webinar Platforms in 2026

Expert guide