Later vs Buffer: Which Should You Choose in 2026?
Choosing between Later and Buffer comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Later
Social media management made easy
Best for you if:
- • Later - visual social planning
- • Drag-and-drop content calendar
Buffer
Grow your audience on social media
Best for you if:
- • You want the higher-rated option (8.3/10 vs 8.2/10)
- • Simple social media scheduling
- • Multi-platform posting
| At a Glance |  Later |  Buffer |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Social Media Management | Social Media Management |
Rating | 82/100 | 83/100 |
| Feature | Later | Buffer |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 82 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Social Media ManagementWeb Analytics | Social Media ManagementContent Marketing |
How Later and Buffer Compare
Later
Social media management made easy
Free tier available · 82/100 score
Buffer
Grow your audience on social media
Free tier available · 83/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Later
Want the highest-rated option?
Later: 82/100. Buffer: 83/100.
Go with: Buffer
Value user reviews?
Neither has user reviews yet.
Go with: Buffer
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are social media management tools. Compare their specific features to decide.
How important are ratings?
Buffer scores higher: 83/100 vs 82/100.
Key Takeaways
Buffer
- Higher score: 83/100 vs 82
- Free tier available
- Our pick for this comparison
Later
The Bottom Line
Buffer (83/100) is our pick.
Frequently Asked Questions
Is Later or Buffer better?
Buffer scores 83/100 in our evaluation. Both are freemium.
What are Later and Buffer used for?
Later: Social media management made easy. Buffer: Grow your audience on social media.
What does Later cost vs Buffer?
Later is freemium (free tier + paid plans). Buffer is freemium (free tier + paid plans). Visit their websites for detailed pricing.