TL;DR - TikTok Ads
- Reach 1B+ highly engaged users
- Native video ad formats
- Strong for Gen Z and millennial audiences
Pricing: Paid only
Best for: Enterprises & pros
Pricing Plans
Self-Serve
Custom
- $50/day minimum campaign
- $4-9 CPM
- $0.35-1.00 CPC
- In-feed ads
TopView/Takeover
Custom
- $10-50 CPM
- Premium placements
- Brand exclusives
About TikTok Ads
TikTok Ads lets businesses reach TikTok highly engaged user base of over 1 billion monthly active users. Create native-feeling video ads that blend into For You feeds with various objectives including awareness, consideration, and conversion.
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TikTok Ads FAQ
TikTok Ads minimum is $50/day for campaigns and $20/day for ad groups. Average CPM is $10, CPC ranges $0.50-1.50.
TikTok works best for brands targeting Gen Z and millennials, especially in fashion, beauty, food, entertainment, and lifestyle.