TikTok Ads in the Media

Meta Unfriends TikTok Ads 3 Days After ByteDance Woos U.S. Buyers

TikTok is selling advertisers access to audiences off-app, but Meta has now blocked TikTok's ads across its platforms in seven countries.According to Bloomberg, Meta began enforcing the ban on October...

Is AI Making It So Anyone Can Run Effective TikTok Ads?

Digest: TikTok Ads to Get More Disruptive; OpenAI Shuts Down Sora; Anthropic Faces the Pentagon in Court

In today’s Digest we look at TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it decides to close Sora, and Anthropic battling it out in court against the Pentagon over its AI model ban.

TikTok Ads Are About to Get a Lot More… Visible

TikTok is doubling down on visibility with a new wave of ad formats designed to capture attention earlier,…

TikTok ads are about to get a tad more disruptive

One new ad format displays another brand's logo alongside TikTok's on the launch page when users open the app.

Perion debuts Outmax AI agent to optimise TikTok ads

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

Apple's TikTok ads for the MacBook Neo are the right kind of weird

Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo . It's weird, but it works.