TikTok Ads Pricing 2026
Plans, costs, and free options for TikTok Ads
Last updated: January 27, 2026
TL;DR: TikTok Ads Pricing
Pricing Model
Paid
Starting Price
Contact sales
Free Option
No
Paid
Pricing Model
TikTok Ads is a paid tool with various pricing tiers based on features and team size. Contact them or visit their website for detailed pricing.
Visit TikTok Ads's website for current pricing
Available Plans
Self-Serve
Custom
- $50/day minimum campaign
- $4-9 CPM
- $0.35-1.00 CPC
- In-feed ads
TopView/Takeover
Custom
- $10-50 CPM
- Premium placements
- Brand exclusives
Free Alternatives to TikTok Ads
Looking for a free option? Here are some alternatives with free plans:
View all TikTok Ads alternativesTikTok Ads vs Competitors: Pricing Comparison
See how TikTok Ads pricing compares to similar tools in Social Media Management
| Tool | Free Tier | Starting Price | Score | |
|---|---|---|---|---|
TikTok AdsCurrent Advertising on TikTok | No | — | —/100 | Details → |
X Ads Advertising on X (Twitter) | No | — | —/100 | Pricing → |
 LoomlyBest Value Social media management for teams | No | $35/mo | 80/100 | Pricing → |
 Agorapulse Social media management | Yes | $49/mo | 80/100 | Pricing → |
Prices shown are starting prices. Actual pricing may vary based on features and team size.
See all alternatives →TikTok Ads Pricing FAQ
How much does TikTok Ads cost?
TikTok Ads offers the following plans: Self-Serve (Custom), TopView/Takeover (Custom).
Is there a free version of TikTok Ads?
TikTok Ads does not currently offer a free plan. Check their website for trial offers.
Does TikTok Ads offer a free trial?
Check TikTok Ads's official website for current trial offers.
What are cheaper alternatives to TikTok Ads?
Free or freemium alternatives include Agorapulse. View our full comparison to find the best value.
How much do TikTok Ads cost?
TikTok Ads minimum is $50/day for campaigns and $20/day for ad groups. Average CPM is $10, CPC ranges $0.50-1.50.