Meta Ads Pricing 2026
Plans, costs, and free options for Meta Ads
Last updated: January 27, 2026
TL;DR: Meta Ads Pricing
Pricing Model
Paid
Starting Price
Contact sales
Free Option
No
Paid
Pricing Model
Meta Ads is a paid tool with various pricing tiers based on features and team size. Contact them or visit their website for detailed pricing.
Visit Meta Ads's website for current pricing
Available Plans
Self-Service
Custom
- CPC/CPM/CPA bidding
- Minimum $1/day budget
- Ads Manager
- Facebook & Instagram placements
Managed
Custom
- Agency support
- Custom solutions
- Enterprise features
Free Alternatives to Meta Ads
Looking for a free option? Here are some alternatives with free plans:
View all Meta Ads alternativesMeta Ads vs Competitors: Pricing Comparison
See how Meta Ads pricing compares to similar tools in Advertising
| Tool | Free Tier | Starting Price | Score | |
|---|---|---|---|---|
Meta AdsCurrent Advertising on Facebook and Instagram | No | — | —/100 | Details → |
X Ads Advertising on X (Twitter) | No | — | —/100 | Pricing → |
 LoomlyBest Value Social media management for teams | No | $35/mo | 80/100 | Pricing → |
 Agorapulse Social media management | Yes | $49/mo | 80/100 | Pricing → |
Prices shown are starting prices. Actual pricing may vary based on features and team size.
See all alternatives →Meta Ads Pricing FAQ
How much does Meta Ads cost?
Meta Ads offers the following plans: Self-Service (Custom), Managed (Custom).
Is there a free version of Meta Ads?
Meta Ads does not currently offer a free plan. Check their website for trial offers.
Does Meta Ads offer a free trial?
Check Meta Ads's official website for current trial offers.
What are cheaper alternatives to Meta Ads?
Free or freemium alternatives include Agorapulse. View our full comparison to find the best value.
How much do Meta/Facebook Ads cost?
Meta Ads uses auction-based pricing with no minimum spend. Average CPM is $5-15, average CPC is $0.50-2.00.