Adjust vs AppsFlyer: Which Should You Choose in 2026?
Choosing between Adjust and AppsFlyer comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Adjust
Mobile measurement and fraud prevention for app marketers
Best for you if:
- • You need attribution features specifically
- • Adjust is a mobile measurement and fraud prevention platform for app marketers
- • It tracks installs and events across channels, with machine learning to detect and reject fraud
AppsFlyer
Mobile attribution and marketing analytics platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.6/10)
- • You need marketing automation features specifically
- • AppsFlyer is the leading mobile attribution and marketing analytics platform
- • It measures campaign performance across channels, detects fraud, and optimizes ad spend
| At a Glance |  Adjust |  AppsFlyer |
|---|---|---|
Price | Paid | Paid |
Best For | Attribution | Marketing Automation |
Rating | 86/100 | 88/100 |
| Feature | Adjust | AppsFlyer |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 86 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | AttributionMobile Analytics | Marketing AutomationAttribution |
How Adjust and AppsFlyer Compare
Adjust
Mobile measurement and fraud prevention for app marketers
Paid · 86/100 score
AppsFlyer
Mobile attribution and marketing analytics platform
Paid · 88/100 score
Adjust is a attribution tool. AppsFlyer is in marketing automation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: AppsFlyer
Want the highest-rated option?
Adjust: 86/100. AppsFlyer: 88/100.
Go with: AppsFlyer
Value user reviews?
Neither has user reviews yet.
Go with: AppsFlyer
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Adjust is a attribution tool. AppsFlyer is in marketing automation. Pick the category that matches your needs.
How important are ratings?
AppsFlyer scores higher: 88/100 vs 86/100.
Key Takeaways
AppsFlyer
- Higher score: 88/100 vs 86
- Our pick for this comparison
Adjust
- Better fit for attribution
The Bottom Line
AppsFlyer (88/100) is our pick.
Frequently Asked Questions
Is Adjust or AppsFlyer better?
AppsFlyer scores 88/100 in our evaluation. Both are paid.
What are Adjust and AppsFlyer used for?
Adjust: Mobile measurement and fraud prevention for app marketers. AppsFlyer: Mobile attribution and marketing analytics platform.
What does Adjust cost vs AppsFlyer?
Adjust is a paid tool. AppsFlyer is a paid tool. Visit their websites for detailed pricing.