Attribution vs Whatagraph: Which Should You Choose in 2026?
Choosing between Attribution and Whatagraph comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Attribution
Track real-time marketing ROI and customer lifetime value across all touchpoints.
Best for you if:
- • You need marketing automation features specifically
- • Tracks real-time CAC, CAC Payback, and LTV:CAC metrics.
- • Provides granular insights into marketing touchpoints and channel ROI.
Whatagraph
The easiest marketing intelligence platform for instant insights and automated reporting with AI.
Best for you if:
- • You want to try before committing
- • You need business intelligence features specifically
- • AI-powered platform for marketing data reporting and intelligence.
- • Connects and unifies cross-channel marketing data from 55+ sources.
| At a Glance |  Whatagraph | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Marketing Automation | Business Intelligence |
Rating | —/100 | —/100 |
| Feature | Attribution | Whatagraph |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationBusiness Intelligence | Business IntelligenceData Visualization |
How Attribution and Whatagraph Compare
Attribution
Track real-time marketing ROI and customer lifetime value across all touchpoints.
Paid
Whatagraph
The easiest marketing intelligence platform for instant insights and automated reporting with AI.
Free tier available
Attribution is a marketing automation tool. Whatagraph is in business intelligence.
Who Should Use What?
On a budget?
Whatagraph has a free tier. Attribution is paid only.
Go with: Whatagraph
Want the highest-rated option?
Neither has been rated yet.
Go with: Attribution
Value user reviews?
Neither has user reviews yet.
Go with: Attribution
3 Questions to Help You Decide
What's your budget?
Attribution is paid. Whatagraph is freemium. Whatagraph lets you start free.
What's your use case?
Attribution is a marketing automation tool. Whatagraph is in business intelligence. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Attribution
- Our pick for this comparison
Whatagraph
- Has a free tier
- Better fit for business intelligence
The Bottom Line
Attribution is our pick. Whatagraph has a free tier if you want to test without paying.
Frequently Asked Questions
Is Attribution or Whatagraph better?
Attribution scores high/100 in our evaluation. Attribution is paid and Whatagraph is freemium.
What are Attribution and Whatagraph used for?
Attribution: Track real-time marketing ROI and customer lifetime value across all touchpoints.. Whatagraph: The easiest marketing intelligence platform for instant insights and automated reporting with AI..
What does Attribution cost vs Whatagraph?
Attribution is a paid tool. Whatagraph is freemium (free tier + paid plans). Visit their websites for detailed pricing.