Significantly reduces time spent on report building (e.g., 100+ hours/month saved for some users).
Simplifies complex data reporting with an intuitive, marketer-friendly interface.
Unifies data from numerous marketing channels into a single platform.
AI capabilities provide instant insights and summaries without manual analysis.
Helps improve client retention for agencies through transparent and visually attractive reports.

Cons

Pricing can become substantial for higher usage tiers (Boost, Max plans).
Relies on credits for data source connections, which can limit scalability on lower plans.
Users might need to upgrade plans to access advanced features like custom transformations or dedicated support.

What is Whatagraph?

Whatagraph is an AI-powered marketing intelligence platform designed to simplify data reporting and analysis for marketing agencies and in-house teams. It connects, cleans, and visualizes cross-channel marketing data from over 55 native integrations (and custom options) into a single hub, eliminating the need for multiple tools or complex BI solutions. The platform leverages AI, through its "Whatagraph IQ" feature, to generate instant answers, performance summaries, and branded reports from simple prompts, making data accessible and actionable for marketers without requiring data science expertise. This tool is ideal for performance marketers, marketing agencies, and in-house marketing teams who struggle with time-consuming report building, managing data from disparate sources, or ensuring data reliability. Whatagraph aims to streamline the entire reporting workflow, from data connection and transformation to visualization and sharing, allowing marketers to focus more on strategy and campaign execution rather than data wrangling. Key benefits include significant time savings, improved client retention through transparent reporting, and clearer insights into campaign performance.

Available on: Web

Data compiled by Toolradar Pricing checked Nov 1, 2026 · How we evaluate

Source whatagraph.com

Ratings Across the Web

4.3 (390 reviews)

Whatagraph holds an aggregate rating of 4.3 out of 5 from 390 reviews across Trustpilot, G2 and Capterra, last checked September 17, 2026.

Trustpilot 23 reviews

What people say

“I love the customized onboarding process, great User experience, and Nice Templates. The customer service is also top notch and their follow-up emails when I was learning about the product helped. It ” via Trustpilot

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

AI-powered report creation (Whatagraph IQ)
55+ native marketing data integrations
Custom integrations via API, Google Sheets, or BigQuery
Unified naming across data sources
Custom formulas and reusable data transformations
Blended metrics across channels for unified KPIs
Automated report sending and live shareable links
Pre-built report templates and auto-branding

Pricing Plans

Pricing checked Nov 1, 2026. Source: whatagraph.com/pricing, read Nov 1, 2026

Whatagraph plans and prices, checked November 2026
Plan	Price	Details
Max	From $812/mo	100+ source credits Unlimited users Unlimited reports +19 more Show less Premium Explore integrations Pre-made transformations Custom transformations Custom aggregations Source groups & source blends Whatagraph IQ Pre-made themes Automated emails with PDF Linked report templates Custom branding Overview Goals & alerts Whatagraph IQ+ Transfer to BigQuery Transfer to Looker Studio Single Sign On / SAML Login Public API Live chat support Dedicated Customer Success Manager
Prime	Custom	Everything in Max Premium integrations Public API access +2 more Show less Transfer to BigQuery and Looker Studio Enterprise SLA

Included in all plans

Custom report domain
Tailored onboarding
Priority support

Calculate your cost View full pricing

Is Whatagraph worth the price?

Fair value

This pricing structure is best suited for marketing agencies or larger teams with substantial reporting requirements.

Full Whatagraph pricing: every plan, hidden costs and alternatives

How Whatagraph's pricing compares

Whatagraph starts at $812/mo flat for the whole organisation. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.

Whatagraph

$812/mo flat, whole organisation, billed monthly

Microsoft Power BI

$14/user/mo, billed monthly

$280/mo for 20 users

Tableau

$15/user/mo, billed monthly

$300/mo for 20 users

Hex

$36/editor/mo, billed monthly

$720/mo for 20 editors

Entry paid plan, monthly price (billing term shown per row), in each tool's own currency. Pricing checked Nov 1, 2026.

Recent pricing updates

Changes we detected on the Whatagraph pricing page.

Nov 1, 2026 Plans changed: Max went from no price to $812 a month; Prime added at Custom; Free, Start, Boost removed.

Whatagraph by the numbers

Whatagraph compared with 143 Data Visualization tools on Toolradar, as of Nov 2026
Metric	Whatagraph	Peer median	Position (1 is best)
Free plan	Yes	56% have one	n/a
Listed as an alternative to	5 tools	2	#36 of 143 (joint)
User rating	4.3/5 (across the web, 390 ratings)	4.5/5	#46 of 57 (joint) tools with 20+ reviews

Listed as an alternative to: #34 on 2026-10-16 to #36 on 2026-11-02 (rank among 143 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Data Visualization data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Whatagraph by the numbers”, Nov 2026.

Reviews

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4.3/5

Across 390 verified user reviews on G2, Capterra, Trustpilot

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Best Whatagraph Alternatives

Top alternatives based on features, pricing, and user needs.

Microsoft Power BI Paid

Visualize data, share insights, and ask questions with natural language

4.6

Tableau Paid

See and understand data with beautiful, drag-and-drop visualizations

4.5

Hex Paid

Collaborative data workspace for analytics

4.5

See all analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Whatagraph vs Microsoft Power BI Head-to-head: features, pricing, who wins Whatagraph vs Tableau Head-to-head: features, pricing, who wins Whatagraph vs Hex Head-to-head: features, pricing, who wins

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Whatagraph FAQ

How does Whatagraph simplify cross-channel marketing data analysis?

Whatagraph connects, cleans, and visualizes marketing data from over 55 native integrations and custom options into a single platform. This eliminates the need for multiple tools, providing a unified hub for all marketing intelligence.

Which teams benefit most from using Whatagraph?

Whatagraph is ideal for performance marketers, marketing agencies, and in-house marketing teams. It helps those who struggle with time-consuming report building, managing data from disparate sources, or ensuring data reliability.

How does Whatagraph IQ enhance marketing reporting?

Whatagraph IQ leverages AI to generate instant answers, performance summaries, and branded reports from simple prompts. This feature makes data accessible and actionable for marketers without requiring specialized data science expertise.

What kind of limitations should users consider with Whatagraph?

Pricing can become substantial for higher usage tiers, and the platform relies on credits for data source connections, which may limit scalability on lower plans. Users might also need to upgrade to access advanced features like custom transformations or dedicated support.

How is Whatagraph priced?

Whatagraph is available on a free tier, with paid plans offering more usage and additional features. This allows users to start with basic functionalities and scale up as their needs grow.

Can Whatagraph be used for client reporting in marketing agencies?

Yes, Whatagraph is designed to improve client retention for agencies through transparent and visually attractive reports. It streamlines the reporting workflow, allowing agencies to provide clear insights into campaign performance.

How does Whatagraph compare to Microsoft Power BI for marketing analytics?

Whatagraph is an AI-powered marketing intelligence platform specifically designed to simplify data reporting and analysis for marketers, unifying data from numerous marketing channels. Microsoft Power BI is a broader business intelligence tool that requires more technical expertise for data preparation and visualization.

Source: whatagraph.com

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