Whatagraph
UnclaimedThe easiest marketing intelligence platform for instant insights and automated reporting with AI.
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Reviews onTrustpilot
0 reviews trackedThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Significantly reduces time spent on report building (e.g., 100+ hours/month saved for some users).
Biggest con
Pricing can become substantial for higher usage tiers (Boost, Max plans).
TL;DR - Whatagraph
- AI-powered platform for marketing data reporting and intelligence.
- Connects and unifies cross-channel marketing data from 55+ sources.
- Generates instant insights, summaries, and branded reports with AI.
Pricing: Free plan available
Best for: Growing teams
What is Whatagraph?
Whatagraph is an AI-powered marketing intelligence platform designed to simplify data reporting and analysis for marketing agencies and in-house teams. It connects, cleans, and visualizes cross-channel marketing data from over 55 native integrations (and custom options) into a single hub, eliminating the need for multiple tools or complex BI solutions. The platform leverages AI, through its "Whatagraph IQ" feature, to generate instant answers, performance summaries, and branded reports from simple prompts, making data accessible and actionable for marketers without requiring data science expertise.
This tool is ideal for performance marketers, marketing agencies, and in-house marketing teams who struggle with time-consuming report building, managing data from disparate sources, or ensuring data reliability. Whatagraph aims to streamline the entire reporting workflow, from data connection and transformation to visualization and sharing, allowing marketers to focus more on strategy and campaign execution rather than data wrangling. Key benefits include significant time savings, improved client retention through transparent reporting, and clearer insights into campaign performance.
Available on: Web
Pros & Cons
Pros
- Significantly reduces time spent on report building (e.g., 100+ hours/month saved for some users).
- Simplifies complex data reporting with an intuitive, marketer-friendly interface.
- Unifies data from numerous marketing channels into a single platform.
- AI capabilities provide instant insights and summaries without manual analysis.
- Helps improve client retention for agencies through transparent and visually attractive reports.
Cons
- Pricing can become substantial for higher usage tiers (Boost, Max plans).
- Relies on credits for data source connections, which can limit scalability on lower plans.
- Users might need to upgrade plans to access advanced features like custom transformations or dedicated support.
Ratings Across the Web
What people say
“I love the customized onboarding process, great User experience, and Nice Templates. The customer service is also top notch and their follow-up emails when I was learning about the product helped. It ”, via Trustpilot
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
AI-powered report creation (Whatagraph IQ)55+ native marketing data integrationsCustom integrations via API, Google Sheets, or BigQueryUnified naming across data sourcesCustom formulas and reusable data transformationsBlended metrics across channels for unified KPIsAutomated report sending and live shareable linksPre-built report templates and auto-branding
Pricing Plans
Pricing checked Jun 15, 2026
Free
Forever free
Everything in all plans, plus:
- 5 source credits
- Essential integrations
Start
199$ per month, billed annually
Everything in all plans, plus:
- 20 source credits
- Explore integrations
- Custom transformations
- Custom aggregations
- Source groups & source blends
- Linked report templates
- Custom branding
- Overview
Boost
499$ per month, billed annually
Everything in all plans, plus:
- 60 source credits
- Advanced Explore integrations
- Custom transformations
- Custom aggregations
- Source groups & source blends
- Linked report templates
- Custom branding
- Custom report domain
Max
Contact us
Everything in all plans, plus:
- 100+ source credits
- Premium Explore integrations
- Custom transformations
- Custom aggregations
- Source groups & source blends
- Linked report templates
- Custom branding
- Custom report domain
Included in all plans
- Unlimited users
- Unlimited reports
- Pre-made transformations
- Whatagraph IQ
- Pre-made themes
- Automated emails with PDF
- Live chat support
Reviews
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Whatagraph FAQ
How does Whatagraph simplify cross-channel marketing data analysis?
Whatagraph connects, cleans, and visualizes marketing data from over 55 native integrations and custom options into a single platform. This eliminates the need for multiple tools, providing a unified hub for all marketing intelligence.
Which teams benefit most from using Whatagraph?
Whatagraph is ideal for performance marketers, marketing agencies, and in-house marketing teams. It helps those who struggle with time-consuming report building, managing data from disparate sources, or ensuring data reliability.
How does Whatagraph IQ enhance marketing reporting?
Whatagraph IQ leverages AI to generate instant answers, performance summaries, and branded reports from simple prompts. This feature makes data accessible and actionable for marketers without requiring specialized data science expertise.
What kind of limitations should users consider with Whatagraph?
Pricing can become substantial for higher usage tiers, and the platform relies on credits for data source connections, which may limit scalability on lower plans. Users might also need to upgrade to access advanced features like custom transformations or dedicated support.
How is Whatagraph priced?
Whatagraph is available on a free tier, with paid plans offering more usage and additional features. This allows users to start with basic functionalities and scale up as their needs grow.
Can Whatagraph be used for client reporting in marketing agencies?
Yes, Whatagraph is designed to improve client retention for agencies through transparent and visually attractive reports. It streamlines the reporting workflow, allowing agencies to provide clear insights into campaign performance.
How does Whatagraph compare to Microsoft Power BI for marketing analytics?
Whatagraph is an AI-powered marketing intelligence platform specifically designed to simplify data reporting and analysis for marketers, unifying data from numerous marketing channels. Microsoft Power BI is a broader business intelligence tool that requires more technical expertise for data preparation and visualization.
Source: whatagraph.com