Whatagraph Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is Whatagraph worth the price?
Whatagraph's pricing is on the higher side, especially for smaller businesses, with the 'Start' plan at $199/month (billed annually).
The 'Free' tier is generous for basic needs, but the jump to $199 for more advanced features is significant. This pricing structure is best suited for marketing agencies or larger teams with substantial reporting requirements.
Pricing Plans
Free
Forever free
- 5 source credits
- Unlimited users
- Unlimited reports
- Essential integrations
- Pre-made transformations
- Whatagraph IQ
- Pre-made themes
- Automated emails with PDF
- Live chat support
Start
$199
- 20 source credits
- Unlimited users
- Unlimited reports
- Explore integrations
- Pre-made transformations
- Custom transformations
- Custom aggregations
- Source groups & source blends
- Whatagraph IQ
- Pre-made themes
- Automated emails with PDF
- Linked report templates
- Custom branding
- Overview
- Goals & alerts
- Live chat support
Boost
$499
- 60 source credits
- Unlimited users
- Unlimited reports
- Advanced Explore integrations
- Pre-made transformations
- Custom transformations
- Custom aggregations
- Source groups & source blends
- Whatagraph IQ
- Pre-made themes
- Automated emails with PDF
- Linked report templates
- Custom branding
- Custom report domain
- Overview
- Goals & alerts
- Whatagraph IQ+
- Transfer to BigQuery
- Transfer to Looker Studio
- Live chat support
- Dedicated Customer Success Manager
- Tailored onboarding
Max
Contact us
- 100+ source credits
- Unlimited users
- Unlimited reports
- Premium Explore integrations
- Pre-made transformations
- Custom transformations
- Custom aggregations
- Source groups & source blends
- Whatagraph IQ
- Pre-made themes
- Automated emails with PDF
- Linked report templates
- Custom branding
- Custom report domain
- Overview
- Goals & alerts
- Whatagraph IQ+
- Transfer to BigQuery
- Transfer to Looker Studio
- Single Sign On / SAML Login
- Public API
- Live chat support
- Dedicated Customer Success Manager
- Tailored onboarding
- Priority support
Hidden Costs & Gotchas
Annual billing required for listed prices
Source credits are a key limiting factor
Advanced features locked behind expensive tiers
Which Plan Do You Need?
Marketing agencies needing client reports
Teams requiring automated data insights
Businesses with multiple data sources
How Whatagraph Compares to Competitors
Compared to competitors like Supermetrics, which offers more flexible pricing starting around $39/month for basic connectors, Whatagraph's entry-level 'Start' plan at $199/month is considerably more expensive. Databox also offers a free tier and paid plans starting around $72/month, making Whatagraph's paid tiers less accessible for budget-conscious users.
Whatagraph Pricing FAQ
How much does Whatagraph cost?
Whatagraph starts at $199/month on the Start plan. It offers 2 paid tiers ranging from $199/month up to $499/month. A free plan is also available with limited features.
Does Whatagraph have a free plan?
Yes. Whatagraph offers a free plan called "Free". It includes: 5 source credits, Unlimited users, Unlimited reports.
What is the cheapest Whatagraph paid plan?
The cheapest paid plan for Whatagraph is "Start" at $199/month. Key features include: 20 source credits, Unlimited users, Unlimited reports.
Is there a cheaper alternative to Whatagraph?
Yes. Popular alternatives to Whatagraph include Microsoft Power BI, Tableau, Hex. Free alternatives include Microsoft Power BI, Hex. Compare them side-by-side on Toolradar.
Cheaper alternatives to Whatagraph
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
