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Cometly

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Unify marketing and sales data to track the true impact of your marketing efforts with AI-powered insights.

AttributionAnalyticsMarketing
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Reviews onG2Trustpilot
128 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Provides accurate attribution in a post-iOS tracking world.

Biggest con

No explicit mention of a free trial or free tier on the provided pages.

TL;DR - Cometly

  • Unifies marketing and sales data for comprehensive attribution.
  • Uses AI to provide actionable insights and optimize ad campaigns.
  • Tracks every customer touchpoint to accurately measure ROI.
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms

What is Cometly?

Editorial review
Cometly is a marketing attribution software that unifies marketing and sales data to provide a comprehensive view of customer journeys and marketing performance. It tracks every touchpoint, from ad clicks to CRM events, enriching conversion data to accurately attribute revenue to its true sources. The platform leverages AI to deliver actionable insights and recommendations, helping businesses optimize ad spend, improve targeting, and scale campaigns faster. Designed for marketers and businesses of all sizes, Cometly helps overcome challenges like iOS tracking limitations and fragmented data. It offers multi-touch attribution models, server-side tracking, and an AI Ads Manager to streamline campaign optimization. Users can build custom reports and dashboards to analyze performance across various channels like paid ads, organic search, email, and affiliates, ensuring data-driven decision-making and improved ROI.

Available on: Web

how we evaluateSourcecometly.com ↗

Pros & Cons

Pros

  • Provides accurate attribution in a post-iOS tracking world.
  • AI-powered recommendations help optimize ad spend and scale campaigns.
  • Unifies data from various marketing and sales sources into one platform.
  • Offers flexible reporting and dashboard customization.
  • Improves ad platform targeting and optimization by sending enriched conversion data.

Cons

  • No explicit mention of a free trial or free tier on the provided pages.
  • Requires integration with existing marketing and sales tools.

Ratings Across the Web

4.4(128 reviews)

Cometly holds an aggregate rating of 4.4 out of 5 from 128 reviews across G2 and Trustpilot, last checked September 12, 2026.

G236 reviews
4.8/5
Trustpilot92 reviews
4.1/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Multi-Touch Attribution (First Touch, Last Touch, Linear, U-Shaped models)Server-Side Tracking with one-click integrationsAI Ads Manager for campaign optimization and budget controlAI Chat to query ad and conversion data for insightsCustomizable Analytics Reports and DashboardsConversion Sync to ad platforms (Meta, Google) for better optimizationCustomer Journey mapping from click to saleExtended Attribution Windows (30, 60, 90-day performance)

Pricing Plans

Free Trial

Pricing checked Sep 9, 2026

Core Platform

Contact us

  • Real-time organic and paid ads attribution
  • Action and activity based event tracking
  • Multi-touch attribution models
  • Full funnel + customer journey tracking
  • AI Ads Manager for optimizing campaigns
  • AI Chat to analyze and act on data instantly
  • Ad Platform Conversion APIs
  • No-code report builder and dashboards
Calculate your costView full pricing

Is Cometly worth the price?

65/100

Cometly's 'Contact Us' pricing for its Core Platform, while offering a robust set of AI-powered marketing and sales attribution features, makes it difficult to assess fairness without transparency.

The inclusion of dedicated support and AI tools suggests a premium offering. This pricing model is best suited for established businesses with significant marketing budgets looking for advanced attribution and optimization.

Hidden Costs & Gotchas

Potential high minimum spend

Overage charges for high data volume

Reviews

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4.4/5

Across 128 verified user reviews on Trustpilot, G2

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Best Cometly Alternatives

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Still deciding?

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Cometly FAQ

How does Cometly address the challenges of iOS tracking limitations?

Cometly provides accurate attribution in a post-iOS tracking world by unifying marketing and sales data. It tracks every customer touchpoint, from ad clicks to CRM events, to ensure comprehensive performance insights despite privacy changes.

What kind of user benefits most from Cometly?

Cometly is designed for marketers and businesses of all sizes who need to unify fragmented marketing and sales data. It helps those looking to accurately attribute revenue, optimize ad spend, and improve targeting across various channels.

How does Cometly compare to Rockerbox for marketing attribution?

Cometly unifies marketing and sales data to provide a comprehensive view of customer journeys and marketing performance, similar to Rockerbox. Cometly specifically highlights its AI-powered insights and server-side tracking capabilities to optimize ad spend and scale campaigns faster.

Does Cometly offer a free tier for users to get started?

Cometly is a paid product and does not explicitly mention a free trial or a permanently free tier. Users should anticipate investing in the platform to access its full suite of features.

What are the primary limitations to consider when adopting Cometly?

A primary consideration for Cometly is that it requires integration with existing marketing and sales tools. Additionally, specific pricing tiers and costs are not detailed, and there is no explicit mention of a free trial or free tier.

How does Cometly leverage AI to improve marketing campaigns?

Cometly leverages AI to deliver actionable insights and recommendations, helping businesses optimize ad spend and improve targeting. It also includes an AI Ads Manager to streamline campaign optimization and scale campaigns faster.

Can Cometly help improve ad platform targeting?

Yes, Cometly improves ad platform targeting and optimization by sending enriched conversion data back to ad platforms. This allows for more effective audience targeting and better performance from paid advertising efforts.

Source: cometly.com

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