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CallTrackingMetrics

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Transform conversations into growth with AI-powered analytics for sales and marketing.

From $79/mo, billed monthly, free trial Visit Website
Reviews on G2 Trustpilot
959 reviews tracked

The Bottom Line

Price
From $79/mo, billed monthly, free trial. Compare plans

Key facts

  • Attributes calls, chats, and forms to specific marketing campaigns.
  • Analyzes conversations with AI to uncover customer insights and sentiment.
  • Optimizes ad spend and streamlines sales workflows for better conversions.

Pros

  • Provides accurate attribution for marketing campaigns across multiple channels.
  • Offers deep AI-driven insights into customer conversations and sentiment.
  • Streamlines sales processes with advanced routing and automation features.
  • Integrates with a wide range of popular marketing and sales tools.
  • Agency-friendly features like sub-accounts and white-label options.

Cons

  • No explicit mention of a free trial or free tier on the main page.
  • Requires integration and setup to fully leverage its capabilities.
  • The depth of features might be overwhelming for very small businesses with simple needs.

What is CallTrackingMetrics?

CallTrackingMetrics (CTM) is a conversation analytics software designed to help businesses and marketing agencies optimize their advertising spend and improve sales performance by providing deep insights into customer interactions. It tracks calls, chats, form-fills, and texts, attributing them to specific marketing campaigns and keywords. This allows users to understand which marketing efforts are driving the most qualified leads and conversions. The platform offers a comprehensive suite of tools, including dynamic number insertion (DNI), call recording and transcription, text messaging, and a web-based softphone. Its AI-driven features, such as AskAI and keyword spotting, analyze conversations to uncover customer preferences, sentiment, and buying intent, enabling more effective lead nurturing and sales strategies. CTM also provides workflow automation for lead routing, real-time coaching, and automated follow-ups to streamline the sales pipeline and enhance team efficiency. CTM is ideal for marketing teams, sales departments, and agencies looking to gain full visibility into their marketing ROI, optimize ad spend, and empower sales teams to convert leads more effectively. It integrates with popular tools like Google Ads, Google Analytics, HubSpot, and Salesforce, making it a valuable addition to existing tech stacks. Agencies benefit from flexible sub-account structures, white-label options, and custom billing to manage multiple clients efficiently.

Available on: Web

Ratings Across the Web

4 (959 reviews)

CallTrackingMetrics holds an aggregate rating of 4 out of 5 from 959 reviews across G2 and Trustpilot, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

  • Dynamic Number Insertion (DNI)
  • Call Recording and Transcriptions
  • AI-powered Conversation Intelligence (AskAI, Keyword Spotting, Sentiment Analysis)
  • Text Messaging (SMS)
  • Web-based Softphone
  • Intelligent Routing (Geo, Skill-based, Weight-based)
  • Form Tracking (FormReactor)
  • Automated Triggers and Workflow Automation

Pricing Plans

Free Trial

Pricing checked Oct 31, 2026. Source: calltrackingmetrics.com/plans, read Oct 31, 2026

CallTrackingMetrics plans and prices, checked October 2026
Plan Price Details
Marketing Lite

$79 / mo

  • Unlimited users
  • Attribute calls and texts to their source
  • Standard call recording, forwarding, and IVR routing
+3 more
  • Manually score, convert, and tag calls
  • Easy-setup integrations with Google and Microsoft
  • Access to knowledge base, training center, and ticket hub
Marketing Pro

$179 / mo

  • Marketing Lite Features
  • Agency-friendly with included sub-accounts & white label options
  • Form tracking and attribution with 5,000 form submissions included
+7 more
  • 3,000 transcribed minutes included
  • Custom AI call analysis with AskAI
  • If/then triggers to automate custom lead flows, call scoring, & analysis
  • Premium marketing integrations including Google Ads, GA4, and HubSpot
  • Open API access and developer resources for personalized solutions
  • Enhanced security and HIPAA/GDPR compliance
  • Full access to live phone & chat support from product experts
Sales Engage

$329 / mo

  • Marketing Pro Features
  • Flexible structure to scale with unlimited sub-accounts
  • Customizable VOIP softphone to power inbound and outbound teams
+6 more
  • 3,000 transcribed minutes with AskAI Summaries included
  • VoiceAI, Smart Dialer, and advanced outbound technology
  • Advanced skills and weight-based routing
  • Dynamic call scripts and live coaching tools
  • Real-time dashboards and team performance reporting
  • Premium sales and CX integrations including Salesforce, Zoom, and Gong
Enterprise

$1999 / mo

  • Sales Engage Features
  • Dedicated account management team for a consistent experience
  • Up to 20 hours each year of included professional services
+3 more
  • Access to Premium Plus technical support with guaranteed response times
  • Expanded options for flexible invoicing and customized discounting
  • Indefinite version history access and data restoration

Is CallTrackingMetrics worth the price?

Good value

CallTrackingMetrics offers a tiered pricing structure that can be considered fair for the features provided, especially for businesses needing advanced analytics.

The Marketing Lite tier at $79/mo is a good entry point, but the real value for marketing and sales teams starts with Marketing Pro at $179/mo, which includes AI analysis and premium integrations. The Enterprise tier at $1999/mo is for large organizations requiring dedicated support and extensive services.

Hidden Costs & Gotchas

Overage fees for transcribed minutes

Full CallTrackingMetrics pricing: every plan, hidden costs and alternatives

How CallTrackingMetrics's pricing compares

At $79/mo, billed monthly, CallTrackingMetrics is mid-range of its 3 comparable direct competitors ($19 to $79/mo across the set).

$19.99
CallTrackingMetrics
$79

Entry paid plan, monthly price, billed monthly. Pricing checked Oct 31, 2026.

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CallTrackingMetrics by the numbers

Toolradar data: CallTrackingMetrics's entry paid plan ($79/mo, billed monthly) ranks #52 of 89 (joint) for price among the Sales tools with a verified entry price and no stated unit, where the median is $53/mo. As of Nov 2026.

CallTrackingMetrics compared with 286 Sales tools on Toolradar, as of Nov 2026
Metric CallTrackingMetrics Peer median Position (1 is best)
Entry paid plan $79/mo, billed monthly $53/mo #52 of 89 (joint) tools with no stated price unit, verified price
Free plan No 31% have one n/a
Listed as an alternative to 3 tools 2 #111 of 286 (joint)
Integrations listed 3 3 #14 of 56 (joint) tools with at least one integration recorded
User rating 4.0/5 (across the web, 959 ratings) 4.5/5 #155 of 166 (joint) tools with 20+ reviews

Listed as an alternative to: #99 on 2026-10-16 to #111 on 2026-11-02 (rank among 286 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Sales data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “CallTrackingMetrics by the numbers”, Nov 2026.

Reviews

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4.0/5

Across 959 verified user reviews on G2, Trustpilot

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CallTrackingMetrics FAQ

How does CallTrackingMetrics help optimize marketing spend?

CallTrackingMetrics attributes calls, chats, form-fills, and texts to specific marketing campaigns and keywords. This allows businesses to understand which marketing efforts are driving the most qualified leads and conversions, enabling them to optimize their advertising spend effectively.

Which teams benefit most from using CallTrackingMetrics?

Marketing teams, sales departments, and agencies are the primary beneficiaries of CallTrackingMetrics. It helps them gain full visibility into marketing ROI, optimize ad spend, and empower sales teams to convert leads more effectively through deep conversation insights.

How is CallTrackingMetrics priced?

CallTrackingMetrics is offered as a paid product. There is no permanently free tier available for its services.

What kind of AI features does CallTrackingMetrics offer for conversation analysis?

CallTrackingMetrics includes AI-driven features like AskAI and keyword spotting. These tools analyze conversations to uncover customer preferences, sentiment, and buying intent, which helps in more effective lead nurturing and sales strategies.

Can CallTrackingMetrics integrate with existing sales and marketing tools?

Yes, CallTrackingMetrics integrates with popular tools such as Google Ads, Google Analytics, HubSpot, and Salesforce. This allows it to be a valuable addition to existing tech stacks and streamline workflows.

How does CallTrackingMetrics compare to Invoca?

CallTrackingMetrics provides deep AI-driven insights into customer conversations and sentiment, similar to Invoca, but also offers specific agency-friendly features like flexible sub-account structures, white-label options, and custom billing for managing multiple clients efficiently.

What are the main trade-offs to consider when adopting CallTrackingMetrics?

A primary trade-off is that fully leveraging CallTrackingMetrics' capabilities requires initial integration and setup. Additionally, its extensive feature set might be more comprehensive than needed for very small businesses with simpler requirements.

How does CallTrackingMetrics pricing compare with other Sales tools?

CallTrackingMetrics's entry paid plan ($79/mo, billed monthly) ranks #52 of 89 (joint) for price among the Sales tools with a verified entry price and no stated unit, where the median is $53/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Nov 2026.

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