CallTrackingMetrics

CallTrackingMetrics (CTM) is a conversation analytics software designed to help businesses and marketing agencies optimize their advertising spend and improve sales performance by providing deep insights into customer interactions. It tracks calls, chats, form-fills, and texts, attributing them to specific marketing campaigns and keywords. This allows users to understand which marketing efforts are driving the most qualified leads and conversions. The platform offers a comprehensive suite of tools, including dynamic number insertion (DNI), call recording and transcription, text messaging, and a web-based softphone. Its AI-driven features, such as AskAI and keyword spotting, analyze conversations to uncover customer preferences, sentiment, and buying intent, enabling more effective lead nurturing and sales strategies. CTM also provides workflow automation for lead routing, real-time coaching, and automated follow-ups to streamline the sales pipeline and enhance team efficiency. CTM is ideal for marketing teams, sales departments, and agencies looking to gain full visibility into their marketing ROI, optimize ad spend, and empower sales teams to convert leads more effectively. It integrates with popular tools like Google Ads, Google Analytics, HubSpot, and Salesforce, making it a valuable addition to existing tech stacks. Agencies benefit from flexible sub-account structures, white-label options, and custom billing to manage multiple clients efficiently.