Google Analytics vs AppsFlyer: Which Should You Choose in 2026?
Choosing between Google Analytics and AppsFlyer comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Google Analytics
The free analytics standard that tracks most websites
Best for you if:
- • You want to try before committing
- • You need real-time analytics features specifically
- • Industry standard web analytics, free and deeply integrated with Google Ads
- • Event-based tracking model for flexible interaction measurement
AppsFlyer
Mobile attribution and marketing analytics platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.2/10)
- • You need marketing automation features specifically
- • AppsFlyer is the leading mobile attribution and marketing analytics platform
- • It measures campaign performance across channels, detects fraud, and optimizes ad spend
| At a Glance |  Google Analytics |  AppsFlyer |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Real-Time Analytics | Marketing Automation |
Rating | 82/100 | 88/100 |
| Feature | Google Analytics | AppsFlyer |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 82 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Real-Time AnalyticsWeb Analytics | Marketing AutomationAttribution |
How Google Analytics and AppsFlyer Compare
Google Analytics
The free analytics standard that tracks most websites
Free tier available · 82/100 score
AppsFlyer
Mobile attribution and marketing analytics platform
Paid · 88/100 score
Google Analytics is a real-time analytics tool. AppsFlyer is in marketing automation.
Who Should Use What?
On a budget?
Google Analytics has a free tier. AppsFlyer is paid only.
Go with: Google Analytics
Want the highest-rated option?
Google Analytics: 82/100. AppsFlyer: 88/100.
Go with: AppsFlyer
Value user reviews?
Neither has user reviews yet.
Go with: AppsFlyer
3 Questions to Help You Decide
What's your budget?
Google Analytics is freemium. AppsFlyer is paid. Google Analytics lets you start free.
What's your use case?
Google Analytics is a real-time analytics tool. AppsFlyer is in marketing automation. Pick the category that matches your needs.
How important are ratings?
AppsFlyer scores higher: 88/100 vs 82/100.
Key Takeaways
AppsFlyer
- Higher score: 88/100 vs 82
- Our pick for this comparison
Google Analytics
- Has a free tier
- Better fit for real-time analytics
The Bottom Line
AppsFlyer (88/100) is our pick. Google Analytics has a free tier if you want to test without paying.
Frequently Asked Questions
Is Google Analytics or AppsFlyer better?
AppsFlyer scores 88/100 in our evaluation. Google Analytics is freemium and AppsFlyer is paid.
What are Google Analytics and AppsFlyer used for?
Google Analytics: The free analytics standard that tracks most websites. AppsFlyer: Mobile attribution and marketing analytics platform.
What does Google Analytics cost vs AppsFlyer?
Google Analytics is freemium (free tier + paid plans). AppsFlyer is a paid tool. Visit their websites for detailed pricing.