Amplitude vs Google Analytics: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Amplitude and Google Analytics side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Amplitude
Understand user behavior with product analytics and experimentation
Google Analytics
The free analytics standard that tracks most websites
| At a Glance | Amplitude | Google Analytics |
|---|---|---|
Starts at | Free plan | Free plan |
Category | Product Analytics Web Analytics | Web Analytics Product Analytics |
Rating | 4.5/5 G2 4.5 · Capterra 4.6 3,059 reviews | 4.5/5 Capterra 4.7 · G2 4.5 · Trustpilot 3.6 14,975 reviews |
Free plan | Yes | Yes |
Watch out for | Pricing scales with event volume (Plus) or is custom event-based pricing (Growth, Enterprise), so products that send many events per user cost more as they grow. | n/a |
Choose Amplitude or Google Analytics?
Choose Amplitude if
- You need product analytics features specifically.
Choose Google Analytics if
- You need web analytics features specifically.
In-Depth Analysis
Amplitude
Understand user behavior with product analytics and experimentation
Amplitude's Free plan is genuinely useful: 2M events a month forever with no credit card, session replay (10,000 sessions a month), unlimited seats, and unlimited feature flags.
Watch out
Pricing scales with event volume (Plus) or is custom event-based pricing (Growth, Enterprise), so products that send many events per user cost more as they grow.
Strengths
- Pro: Powerful analytics features
- Pro: Good free tier
- Pro: Strong cohort analysis
- Pro: Session replay included
Weaknesses
- Con: Can be complex to set up
- Con: Expensive at scale
- Con: Learning curve for advanced features
Key features
Google Analytics
The free analytics standard that tracks most websites
Google Analytics offers an incredibly generous free tier that is more than sufficient for the vast majority of websites, making it exceptionally fair and market-leading.
Strengths
- Pro: Free and powerful
- Pro: Industry standard
- Pro: Deep Google Ads integration
- Pro: Comprehensive data
- Pro: Wide adoption
Weaknesses
- Con: GA4 learning curve
- Con: Privacy concerns (GDPR)
- Con: Data sampling at scale
- Con: Complex for beginners
- Con: Can slow site down
Key features
Plans and prices: Amplitude vs Google Analytics
| Tool | Plans and prices | Source |
|---|---|---|
| Amplitude |
| amplitude.com/pricing read Nov 12, 2026 |
| Google Analytics |
| analytics.google.com read Sep 27, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Amplitude pricing and Google Analytics pricing.
Key Takeaways
Amplitude
- Worth considering for product analytics
Google Analytics
- Worth considering for web analytics
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 3,059 reviews for Amplitude, 4.5/5 from 14,975 reviews for Google Analytics).
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Amplitude and Google Analytics compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.5/5 from 3,059 reviews for Amplitude, 4.5/5 from 14,975 reviews for Google Analytics). Both have a free plan.
What are Amplitude and Google Analytics used for?
Amplitude: Understand user behavior with product analytics and experimentation. Google Analytics: The free analytics standard that tracks most websites.
What does Amplitude cost vs Google Analytics?
Amplitude has no public paid-plan price on file. Google Analytics has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 12, 2026.
What's the main difference between Amplitude and Google Analytics?
Amplitude's main strength: powerful analytics features. Google Analytics's main strength: free and powerful.
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