Looker Studio Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is Looker Studio worth the price?
Looker Studio's pricing is incredibly generous, offering a fully functional free tier for unlimited reports.
The Pro tier at $9/user/month is a fair price for advanced collaboration and administrative features. This pricing model is best for individuals and small teams needing powerful data visualization without significant upfront investment.
Pricing Plans
Free
Free
- Unlimited reports
- 24 Google connectors
- Sharing & embedding
- Basic support
Pro
$9/user/month
- Team workspaces
- Google Cloud support
- Scheduled delivery
- Admin controls
Hidden Costs & Gotchas
No hidden costs for the free tier.
Pro tier is per user, scales with team size.
Advanced data sources may incur separate costs.
Which Plan Do You Need?
Individuals needing free data visualization
Small teams on a budget
Google ecosystem users
How Looker Studio Compares to Competitors
Compared to Tableau Public (free but limited features) or Power BI Desktop (free but complex for some), Looker Studio's free tier is more robust for general reporting. Paid alternatives like Tableau Creator ($70/user/month) or Power BI Pro ($10/user/month) are significantly more expensive, making Looker Studio Pro's $9/user/month highly competitive for its feature set.
Looker Studio Pricing FAQ
How much does Looker Studio cost?
Looker Studio starts at $9/user/month on the Pro plan. A free plan is also available with limited features.
Does Looker Studio have a free plan?
Yes. Looker Studio offers a free plan called "Free". It includes: Unlimited reports, 24 Google connectors, Sharing & embedding.
Is there a cheaper alternative to Looker Studio?
Yes. Popular alternatives to Looker Studio include Microsoft Power BI, Tableau, Sisense, Metabase. Free alternatives include Microsoft Power BI, Metabase. Compare them side-by-side on Toolradar.
How much does Looker Studio cost for a team of 10?
For a team of 10 users on the Pro plan, Looker Studio costs about $90/month, or $1,080/year. Larger teams may qualify for volume discounts on annual billing.
Cheaper alternatives to Looker Studio
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
