Looker Studio
Claim this toolFree Google data visualization and reporting
From $9/user/mo, billed monthly (free plan available) Visit WebsiteThe Bottom Line
- Price
- From $9/user/mo, billed monthly (free plan available). Compare plans
Key facts
- Looker Studio is a free tool for creating interactive dashboards and reports.
- It connects to various data sources using built-in and partner connectors.
- Users can visualize data, collaborate on reports, and embed them on web pages.
Pros
- Completely free
- Google integration
- Easy sharing
Cons
- Limited customization
- Can be slow
What is Looker Studio?
Available on: Web
Ratings Across the Web
Looker Studio holds an aggregate rating of 4.4 out of 5 from 456 reviews across G2, last checked March 19, 2026.
What people say
“etl is not great compared to the others. It tends to expect the data to be near perfect.” via G2
Ratings aggregated from independent review platforms. Learn more
Key Features
- Interactive dashboards
- Data connectors
- Real-time data
- Sharing
- Templates
- Custom visualizations
Pricing Plans
Pricing checked Oct 1, 2026. Source: lookerstudio.google.com, read Oct 1, 2026
| Plan | Price | Details |
|---|---|---|
| Free Popular | $0 |
+1 more Show less
|
| Pro | $9/user/month |
+1 more Show less
|
Is Looker Studio worth the price?
Looker Studio's pricing is incredibly generous, offering a fully functional free tier for unlimited reports.
The Pro tier at $9/user/month is a fair price for advanced collaboration and administrative features. This pricing model is best for individuals and small teams needing powerful data visualization without significant upfront investment.
How Looker Studio's pricing compares
At $9/user/mo, billed monthly, Looker Studio is the most affordable of its 5 comparable direct competitors.
Entry paid plan, monthly price, per user, billed monthly. Pricing checked Oct 1, 2026.
Looker Studio by the numbers
Toolradar data: Looker Studio's entry paid plan ($9/user/mo, billed monthly) ranks #2 of 11 for price among the Data Visualization tools with a verified entry price per user, where the median is $15/user/mo. As of Nov 2026.
| Metric | Looker Studio | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $9/user/mo, billed monthly | $15/user/mo | #2 of 11 tools priced per user, verified price |
| Free plan | Yes | 56% have one | n/a |
| Listed as an alternative to | 5 tools | 2 | #36 of 143 (joint) |
| Integrations listed | 4 | 2 | #2 of 15 (joint) tools with at least one integration recorded |
| User rating | 4.4/5 (across the web, 456 ratings) | 4.5/5 | #33 of 57 (joint) tools with 20+ reviews |
| Compare-page visits, last 30 days | 21 visits | 43 | #28 of 33 (joint) tools with 20+ compare-page visits |
Listed as an alternative to: #34 on 2026-10-16 to #36 on 2026-11-02 (rank among 143 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Data Visualization data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.
Cite this: Toolradar, “Looker Studio by the numbers”, Nov 2026.
Reviews
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Across 456 verified user reviews on G2
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Looker Studio FAQ
How does Looker Studio facilitate business intelligence?
Which teams benefit most from using Looker Studio?
How is Looker Studio priced?
Can Looker Studio connect to various data sources?
What kind of limitations should users be aware of with Looker Studio?
How does Looker Studio compare to Tableau for data visualization?
Does Looker Studio support easy sharing of reports?
How does Looker Studio pricing compare with other Data Visualization tools?
Source: lookerstudio.google.com