Looker Studio

Name: Looker Studio
Brand: Looker
Price: 9 USD
Rating: 4.4 (540 reviews)

Unclaimed Editor reviewed

Free Google data visualization and reporting

Data Visualization Business Intelligence Analytics

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4.4(540 across the web)

FreemiumVisit Website

Reviews onG2Capterra

540 reviews tracked·6 press mentions

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Completely free

Biggest con

Limited customization

TL;DR - Looker Studio

Looker Studio is a free tool for creating interactive dashboards and reports.
It connects to various data sources using built-in and partner connectors.
Users can visualize data, collaborate on reports, and embed them on web pages.

Pricing: Free plan available

Best for: Growing teams

4.4/5 across review platforms

What is Looker Studio?

Editorial review

Looker Studio (formerly Google Data Studio) is a free data visualization tool for creating interactive dashboards and reports. Connects to various Google and third-party data sources.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcelookerstudio.google.com ↗

Pros & Cons

Pros

Completely free
Google integration
Easy sharing

Cons

Limited customization
Can be slow

Ratings Across the Web

4.4(540 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Interactive dashboardsData connectorsReal-time dataSharingTemplatesCustom visualizations

Pricing Plans

Pricing checked Jun 13, 2026

Free

Unlimited reports
24 Google connectors
Sharing & embedding
Basic support

Pro

$9/user/month

Team workspaces
Google Cloud support
Scheduled delivery
Admin controls

Calculate your cost View full pricing

How Looker Studio's pricing compares

At $9/mo, Looker Studio is the most affordable of its 5 direct competitors.

Looker Studio

$10

$15

$19

$25

$575

Entry paid plan, monthly. Pricing checked Jun 13, 2026.

Reviews

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4.4/5

Across 540 verified user reviews on G2, Capterra

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Looker Studio FAQ

How does Looker Studio facilitate business intelligence?

Looker Studio enables users to create interactive dashboards and reports from various data sources. This capability supports data visualization and analytics, which are key components of business intelligence operations.

Which teams benefit most from using Looker Studio?

Teams that require robust data visualization and reporting capabilities, especially those already integrated into the Google ecosystem, will find Looker Studio most beneficial. Its easy sharing features support collaborative data analysis across departments.

How is Looker Studio priced?

Looker Studio is available on a free tier, providing access to its core data visualization and reporting features. Paid plans are offered for users needing more extensive usage and advanced features.

Can Looker Studio connect to various data sources?

Yes, Looker Studio is designed to connect to a variety of data sources, including both Google services and third-party platforms. This allows users to consolidate data from different origins into their reports.

What kind of limitations should users be aware of with Looker Studio?

Users should be aware that Looker Studio has limited customization options compared to some other tools. Additionally, some users may experience slower performance depending on the complexity of their reports and data.

How does Looker Studio compare to Tableau for data visualization?

Looker Studio is completely free and offers strong integration with Google services, making it accessible for many users. Tableau, while a powerful data visualization tool, typically offers more extensive customization options than Looker Studio.

Does Looker Studio support easy sharing of reports?

Yes, Looker Studio is designed with easy sharing capabilities for its interactive dashboards and reports. This feature simplifies collaboration and distribution of insights across an organization.

Source: lookerstudio.google.com

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