Google Analytics vs PostHog: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Google Analytics and PostHog side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Google Analytics
The free analytics standard that tracks most websites
PostHog
Open-source product analytics with event tracking, feature flags, and session recording
| At a Glance | Google Analytics | PostHog |
|---|---|---|
Starts at | Free plan | Free plan |
Category | Web Analytics Product Analytics | Product Analytics Web Analytics |
Rating | 4.5/5 Capterra 4.7 · G2 4.5 · Trustpilot 3.6 14,975 reviews | 4.5/5 G2 4.5 1,054 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Overage fees for events beyond free tier |
Choose Google Analytics or PostHog?
Choose Google Analytics if
- You need web analytics features specifically.
Choose PostHog if
- You need product analytics features specifically.
In-Depth Analysis
Google Analytics
The free analytics standard that tracks most websites
Google Analytics offers an incredibly generous free tier that is more than sufficient for the vast majority of websites, making it exceptionally fair and market-leading.
Strengths
- Pro: Free and powerful
- Pro: Industry standard
- Pro: Deep Google Ads integration
- Pro: Comprehensive data
- Pro: Wide adoption
Weaknesses
- Con: GA4 learning curve
- Con: Privacy concerns (GDPR)
- Con: Data sampling at scale
- Con: Complex for beginners
- Con: Can slow site down
Key features
PostHog
Open-source product analytics with event tracking, feature flags, and session recording
PostHog's pricing is quite generous, especially with its robust free tier offering 1M events and unlimited seats.
Watch out
Overage fees for events beyond free tier
Strengths
- Pro: Open source
- Pro: All-in-one
- Pro: Self-hostable
Weaknesses
- Con: Complex setup
- Con: Can get expensive
Key features
Plans and prices: Google Analytics vs PostHog
| Tool | Plans and prices | Source |
|---|---|---|
| Google Analytics |
| analytics.google.com read Sep 27, 2026 |
| PostHog |
| posthog.com/pricing read Oct 15, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Google Analytics pricing and PostHog pricing.
Key Takeaways
Google Analytics
- Worth considering for web analytics
PostHog
- Worth considering for product analytics
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 14,975 reviews for Google Analytics, 4.5/5 from 1,054 reviews for PostHog).
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Google Analytics and PostHog compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.5/5 from 14,975 reviews for Google Analytics, 4.5/5 from 1,054 reviews for PostHog). Both have a free plan.
What are Google Analytics and PostHog used for?
Google Analytics: The free analytics standard that tracks most websites. PostHog: Open-source product analytics with event tracking, feature flags, and session recording.
What does Google Analytics cost vs PostHog?
Google Analytics has no public paid-plan price on file. PostHog has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 15, 2026.
What's the main difference between Google Analytics and PostHog?
Google Analytics's main strength: free and powerful. PostHog's main strength: open source.
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