Attio vs Lusha: Which Should You Choose in 2026?
Choosing between Attio and Lusha comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Attio
Next-gen CRM
Best for you if:
- • You want the higher-rated option (8.4/10 vs 8.2/10)
- • You need crm features specifically
- • Attio is a flexible CRM that adapts to your workflow rather than forcing rigid pipelines
- • It syncs with your inbox, calendar, and tools to build a complete picture of relationships
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You need lead generation features specifically
- • Lusha is a B2B contact data platform for sales prospecting
- • It provides verified email addresses and phone numbers for leads
| At a Glance |  Lusha | |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | CRM | Lead Generation |
Rating | 84/100 | 82/100 |
| Feature | Attio | Lusha |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 84 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMWorkflow Automation | Lead GenerationSales Intelligence |
Understanding the Differences
Both Attio and Lusha solve similar problems, but they approach them differently.Attio positions itself as "next-gen crm" while Lushafocuses on "b2b sales intelligence platform with verified contact data and ai insights". These differences matter depending on what you're trying to accomplish.
When to Choose Attio
Attio makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 84/100, it's our top pick in this comparison.
When to Choose Lusha
Lusha is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Attio lets you get started without pulling out your credit card.
We'd pick: Attio
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Attio handles scale better in our testing.
We'd pick: Attio
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Attio
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Attio, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Attio higher (84/100). But the community has upvoted Lusha more (0 votes). Pick your source of truth.
Key Takeaways
What Attio Does Better
- Higher overall score (84/100)
- Our recommendation for most use cases
Consider Lusha If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Attio (84/100). But the honest answer is that "better" depends on your situation. Attio scores higher in our analysis, but Lusha might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Attio or Lusha better?
Based on our analysis, Attio scores higher with 84/100. Attio isfreemium while Lusha is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Attio to Lusha easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Attio and Lusha offer free trials?
Most software in this category offers free trials or free tiers. Attio is freemium with a free tier.Lusha is freemium with a free tier. Visit their websites for current trial offers.