Branch vs SensorTower: Which Should You Choose in 2026?
Choosing between Branch and SensorTower comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Branch
Mobile measurement and deep linking platform
Best for you if:
- • You want the higher-rated option (8.4/10 vs 0.0/10)
- • Branch provides deep linking and mobile attribution for apps to drive engagement and measure campaigns
- • It enables seamless user journeys from any channel to in-app content with attribution tracking
SensorTower
Measure the full digital consumer journey, from mobile apps to web, ads, gaming, and beyond.
Best for you if:
- • Provides comprehensive digital market intelligence for mobile apps, advertising, and web.
- • Offers detailed insights into app performance, user engagement, and advertising strategies.
| At a Glance |  Branch |  SensorTower |
|---|---|---|
Price | Paid | Paid |
Best For | Mobile Analytics | Mobile Analytics |
Rating | 84/100 | —/100 |
| Feature | Branch | SensorTower |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 84 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Mobile AnalyticsAttribution | Mobile AnalyticsAdvertising |
Understanding the Differences
Both Branch and SensorTower solve similar problems, but they approach them differently.Branch positions itself as "mobile measurement and deep linking platform" while SensorTowerfocuses on "measure the full digital consumer journey, from mobile apps to web, ads, gaming, and beyond.". These differences matter depending on what you're trying to accomplish.
When to Choose Branch
Branch makes sense if you're looking for a comprehensive paid solution. With a score of 84/100, it's our top pick in this comparison.
When to Choose SensorTower
SensorTower is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: SensorTower
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Branch handles scale better in our testing.
We'd pick: Branch
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Branch is built for organizations like yours.
We'd pick: Branch
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Branch—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Branch higher (84/100). But the community has upvoted SensorTower more (0 votes). Pick your source of truth.
Key Takeaways
What Branch Does Better
- Higher overall score (84/100)
- Our recommendation for most use cases
Consider SensorTower If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Branch (84/100). But the honest answer is that "better" depends on your situation. Branch scores higher in our analysis, but SensorTower might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Branch or SensorTower better?
Based on our analysis, Branch scores higher with 84/100. Branch ispaid while SensorTower is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Branch to SensorTower easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Branch and SensorTower offer free trials?
Most software in this category offers free trials or free tiers. Branch is paid with potential trial.SensorTower is paid with potential trial. Visit their websites for current trial offers.