Builtwith vs Serpstat: Which Should You Choose in 2026?
Choosing between Builtwith and Serpstat comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Builtwith
Technology lookup tool
Best for you if:
- • You want the higher-rated option (7.9/10 vs 7.1/10)
- • You need web analytics features specifically
- • BuiltWith is a website profiling tool that reveals technology stacks behind any site
- • It identifies CMSs, analytics, e-commerce platforms, and marketing tools
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Best for you if:
- • You need seo tools features specifically
- • Comprehensive SEO tool for competitor analysis, keyword research, and site audits.
- • Offers detailed recommendations for website improvement and technical issue prioritization.
| At a Glance |  Builtwith | |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Web Analytics | SEO Tools |
Rating | 79/100 | 71/100 |
| Feature | Builtwith | Serpstat |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 79 | 71 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsCompetitive Intelligence | SEO ToolsContent Marketing |
Understanding the Differences
Both Builtwith and Serpstat solve similar problems, but they approach them differently.Builtwith positions itself as "technology lookup tool" while Serpstatfocuses on "marketing tool for seo and content tasks, offering competitor analysis, keyword research, and site audits.". These differences matter depending on what you're trying to accomplish.
When to Choose Builtwith
Builtwith makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 79/100, it's our top pick in this comparison.
When to Choose Serpstat
Serpstat is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Builtwith lets you get started without pulling out your credit card.
We'd pick: Builtwith
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Builtwith handles scale better in our testing.
We'd pick: Builtwith
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Builtwith
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Builtwith, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Builtwith higher (79/100). But the community has upvoted Serpstat more (0 votes). Pick your source of truth.
Key Takeaways
What Builtwith Does Better
- Higher overall score (79/100)
- Our recommendation for most use cases
Consider Serpstat If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Builtwith (79/100). But the honest answer is that "better" depends on your situation. Builtwith scores higher in our analysis, but Serpstat might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Builtwith or Serpstat better?
Based on our analysis, Builtwith scores higher with 79/100. Builtwith isfreemium while Serpstat is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Builtwith to Serpstat easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Builtwith and Serpstat offer free trials?
Most software in this category offers free trials or free tiers. Builtwith is freemium with a free tier.Serpstat is freemium with a free tier. Visit their websites for current trial offers.