ButterCMS vs Ghost: Which Should You Choose in 2026?
Choosing between ButterCMS and Ghost comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ButterCMS
The headless CMS that fuels fast-moving teams, enabling developers to build their way and marketers to publish in minutes.
Best for you if:
- • You need content marketing features specifically
- • Headless CMS for flexible content management across web, mobile, and e-commerce.
- • Empowers marketers with autonomy to publish content quickly, reducing reliance on developers.
Ghost
Professional publishing platform
Best for you if:
- • You want the higher-rated option (8.7/10 vs 0.0/10)
- • You need blogging platforms features specifically
- • Publishing platform for creators
- • Built-in membership features
| At a Glance |  ButterCMS |  Ghost |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Content Marketing | Blogging Platforms |
Rating | —/100 | 87/100 |
| Feature | ButterCMS | Ghost |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | — | 87 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Content MarketingCMS | Blogging PlatformsCMS |
How ButterCMS and Ghost Compare
ButterCMS
The headless CMS that fuels fast-moving teams, enabling developers to build their way and marketers to publish in minutes.
Free tier available
Ghost
Professional publishing platform
Free tier available · 87/100 score
ButterCMS is a content marketing tool. Ghost is in blogging platforms.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: ButterCMS
Want the highest-rated option?
Ghost scores 87/100. ButterCMS is unrated.
Go with: Ghost
Value user reviews?
Neither has user reviews yet.
Go with: Ghost
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
ButterCMS is a content marketing tool. Ghost is in blogging platforms. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Ghost
- Higher score: 87/100 vs unrated
- Free tier available
- Our pick for this comparison
ButterCMS
- Better fit for content marketing
The Bottom Line
Ghost (87/100) is our pick.
Frequently Asked Questions
Is ButterCMS or Ghost better?
Ghost scores 87/100 in our evaluation. Both are freemium.
What are ButterCMS and Ghost used for?
ButterCMS: The headless CMS that fuels fast-moving teams, enabling developers to build their way and marketers to publish in minutes.. Ghost: Professional publishing platform.
What does ButterCMS cost vs Ghost?
ButterCMS is freemium (free tier + paid plans). Ghost is freemium (free tier + paid plans). Visit their websites for detailed pricing.